Maybacks Global Entertainment, LLC and Plex Sign Global Licensing and Distribution Agreement
MWN-AI** Summary
Maybacks Global Entertainment, LLC, a wholly owned subsidiary of Authentic Holdings, Inc. (OTC: AHRO), announced a significant Licensing and Distribution Agreement with Plex GmbH on June 6, 2025. This strategic partnership aims to bolster Maybacks' distribution capabilities and expand its brand presence through innovative revenue models, particularly in the AVOD (Advertising Video On Demand) space.
Maureen Cooper, Senior VP and Program Director at Maybacks, expressed enthusiasm for the agreement, noting it as a crucial step in enhancing their distribution network following the acquisition of Goliath Motion Picture Promotions. While Goliath has a strong focus on traditional film sales, partnering with major industry players like HBO and AMC, Maybacks plans to carve out its niche by developing its own brands within the iDreamCTV network. This includes platforms like Toro TV, Comfy TV, and Winnie's World.
Under the new agreement, Maybacks will supply premium AVOD content to Plex's extensive distribution network, which includes tens of thousands of free movies and TV shows and numerous live streaming channels, catering to approximately 25 million users worldwide. Chris Giordano, President and Chairman of Authentic Holdings, highlighted Plex as a leading media streaming platform, emphasizing that the partnership facilitates essential content distribution and monetization opportunities.
Overall, Maybacks Global Entertainment's alliance with Plex signifies a pivotal move towards expanding their reach and enhancing viewer engagement. With a strong international media presence and a robust content portfolio, Maybacks is set to leverage this partnership for long-term growth and innovation in the ever-evolving media landscape. This collaboration underscores Maybacks' commitment to adapting to industry trends and maximizing its distribution potential, ultimately benefiting its audience.
MWN-AI** Analysis
Maybacks Global Entertainment, LLC's recent partnership with Plex GmbH underlines a critical shift in the media landscape towards on-demand and advertising-supported streaming services. This partnership is expected to enhance Maybacks' distribution capabilities while capitalizing on Plex's extensive user base of 25 million and its reputation as a leading media streaming platform.
Investors should consider the strategic implications of this agreement. Maybacks has pivoted from traditional film sales, previously dominated by its acquisition of Goliath Motion Picture Promotions, towards building its unique brands within its iDreamCTV network. This shift highlights a growing trend in content consumption—the demand for accessible audiovisual content via AVOD (Advertising Video On Demand) and FAST (Free Ad-supported Streaming TV) models. In this context, Maybacks' approach positions it well to capture audiences seeking varied content without the weight of subscription fees.
With the media landscape evolving rapidly, Maybacks' diversification strategy could yield significant returns, particularly as it aims to leverage Plex's infrastructure to monetize its content. The integration of Maybacks’ networks into Plex’s distribution channels is likely not just a short-term gain; if successful, it could solidify Maybacks’ market presence, allowing for future growth and partnerships.
However, potential investors should be cautious. The forward-looking statements included in the press release stress the uncertainty and risks involved in this new venture. As the company navigates this aggressive expansion, challenges related to competition, content acquisition, and viewer retention will be crucial. Furthermore, the ongoing evolution of technology and consumer preferences will influence future performance.
In summary, while Maybacks Global’s agreement with Plex presents promising opportunities for growth and market positioning, investors should remain vigilant regarding the inherent risks and monitor the execution of this strategy closely.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MORRISTOWN, N.J., June 06, 2025 (GLOBE NEWSWIRE) -- via IBN -- Maybacks Global Entertainment, LLC, a wholly owned subsidiary of Authentic Holdings, Inc. ( OTC:AHRO ), has signed a Licensing and Distribution Agreement with Plex GmbH ("Plex").
Maureen Cooper, Sr VP and Program Director of Maybacks, stated: "We are excited to announce a strategic licensing and distribution agreement with Plex. This partnership marks a significant milestone in Maybacks' ongoing efforts to expand its distribution footprint and strengthen its network brands."
Following the acquisition of Goliath Motion Picture Promotions ("Goliath"), Maybacks has significantly broadened its access to greater distribution opportunities and innovative revenue models. While Goliath primarily focused on film sales, successfully working with industry leaders like HBO, AMC, TBN, and securing development funds for series from CTV in Canada, and various other film funding and sales; Maybacks has a different vision. Rather than pursuing traditional sales, Maybacks aims to build and expand its own brands within the iDreamCTV network, including Toro TV, Comfy TV, Winnie's World, and iCowboy.
Recognizing the potential for collaboration, Maybacks has partnered with Plex to integrate its networks into a global distribution model utilizing AVOD (Advertising Video On Demand). Through this agreement, Maybacks will provide premium AVOD content for distribution on Plex's FAST (Free Ad-supported Streaming TV) channels, as well as on-demand streaming.
Maybacks is thrilled to embark on this new journey with Plex, expanding opportunities for viewers while strengthening its industry presence.
Chris Giordano, President and Chairman of Authentic Holdings, Inc., the parent company to Maybacks, stated: "Having a partner like Plex to distribute and monetize our content with is a watershed deal for us. Plex is considered one of the top media streaming platforms.
"Plex has become one of the leading streaming services in the world, offering a top popular choice for free streaming of entertainment, live news, and sports. This includes tens of thousands of free-to-watch movies and TV shows on demand (AVOD), as well as hundreds of free-to-stream live TV channels (FAST) across a spectrum of 25 million users. Plex apps are available in multiple countries and on a wide range of devices, including smart TVs, consoles, and mobile devices.
"Plex will foster a solid environment for the distribution and monetization of our AVOD and Mayback's streaming channels in addition to other opportunities when they come about.
"Our acquisition of Goliath Motion Pictures Promotions will bear fruit for many years to come, and Plex is a great place to start when it comes to a highly regarded and top-tier streaming service."
About Maybacks Global Ent.
Maybacks Global is a dynamic, fast-growing international media network with a worldwide reach, delivering diverse content across connected TVs ("Smart TVs") and multiple devices.
As a full-service television operation, Maybacks manages everything from acquisitions and programming to production, broadcasting, advertising, and distribution.
Driven by innovation, Maybacks strategically aligns with technological pioneers in the broadcast and streaming industry. By adapting to evolving economic trends, these partnerships have enabled Maybacks to expand its footprint—reaching millions of homes regionally and internationally with a diverse, high-quality portfolio of programming. For more information, maureen@maybackstv.com
About Authentic Holdings, Inc
Authentic Holdings combines entertainment, technology, and textiles to create a diverse portfolio of offerings in 5 separate subsidiaries. For more information, chrisg@authenticholdingsinc.com
Safe Harbor Act
Forward-Looking Statements: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Authentic Holdings, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements including those relating to the Company's financing being adequate for the Company to place its products in retail stores, execute its acquisition strategy, and to launch its growth and expansion plans, among others, are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Authentic Holdings, Inc.'s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. No information in this press release should be construed in any way whatsoever as an indication of Authentic Holdings, Inc., future revenues, financial performance or stock price. More information about the potential factors that could affect the business and financial results is and will be included in Authentic Holdings, Inc., filings with the Securities and Exchange Commission at www.sec.gov .
SOURCE: Authentic Holdings, Inc.
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FAQ**
How does the strategic licensing agreement with Plex GmbH enhance the distribution capabilities of Authentic Holdings Inc AHRO and what specific content will be prioritized for AVOD distribution?
Considering the acquisition of Goliath Motion Pictures Promotions, how does Authentic Holdings Inc AHRO plan to leverage this asset to create innovative revenue models and expand its brand presence?
With Maybacks Global's focus on building its brands within the iDreamCTV network, what metrics will Authentic Holdings Inc AHRO use to measure the success of this initiative in the rapidly evolving streaming landscape?
How does the partnership with Plex align with Authentic Holdings Inc AHRO's long-term growth strategy and what are the potential risks involved in relying heavily on AVOD and FAST distributions?
**MWN-AI FAQ is based on asking OpenAI questions about Authentic Holdings Inc (OTC: AHRO).
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