Assurant Reports Record $6.4 Billion Returned to Consumers Through Device Innovation and Trade-In Programs in 2025
MWN-AI** Summary
In 2025, Assurant, Inc. (NYSE: AIZ) reported a groundbreaking $6.4 billion returned to U.S. consumers through mobile trade-in programs, marking a remarkable 42% increase from the previous year. This figure represents the highest annual total since the company began tracking these metrics in 2015. The surge in trade-in value is attributed to the influx of newer, high-quality devices being exchanged as consumers strategically timed their upgrades to coincide with major product launches and advancements in technology, such as AI features.
Biju Nair, Executive Vice President and President of Global Connected Living at Assurant, stated that the clarity of value during the upgrade process was key, highlighting how trade-in programs convert consumer interest into actionable upgrades. For the fourth quarter of 2025 alone, trade-in activity remained robust, yielding an impressive $2.2 billion, the highest fourth-quarter total on record.
Another significant trend revealed in the report is the shift in device age. The average age of iPhones trade-in decreased slightly to 3.76 years, while Android devices averaged over 4 years. Premium 5G devices dominated the trade-in market, with the iPhone 13 and 14 variants leading the pack, showcasing a growing trend where newer devices are re-entering the secondary market, thus enhancing resale potential.
Assurant’s programs not only foster economic benefits but also promote environmental sustainability, having diverted over 39,600 metric tons of electronic waste since 2009. This highlights the role of trade-in initiatives in supporting a circular economy by reducing waste and enabling wider access to advanced technology. Overall, Assurant's efforts illustrate a comprehensive strategy that merges consumer satisfaction with environmental responsibility.
MWN-AI** Analysis
Assurant, Inc. (NYSE: AIZ) has demonstrated remarkable growth in 2025, returning over $6.4 billion to consumers through innovative device trade-in programs, a 42% year-over-year increase. This trend highlights a critical shift in the mobile market, where consumers are becoming more strategic about device upgrades, aligning purchases with new technology launches and competitive trade-in offers.
The data from Assurant’s Q4 2025 report indicates that the average age of iPhones traded in declined to 3.76 years, whereas Android devices averaged over four years old. This suggests that higher-quality devices are staying in the market longer, but the appeal of newer features, especially in premium 5G models, is driving consumers to upgrade when major launches occur.
Given Assurant's position as a leader in protection services and its successful integration of trade-in programs, it’s advisable for investors to consider the following:
1. **Market Resilience**: The consistent increase in trade-in values signifies strong consumer engagement and market resilience, making Assurant a potentially stable investment option.
2. **Sustainability Alignment**: Assurant’s contributions to reducing e-waste and CO2 emissions provide a compelling narrative that could attract environmentally-conscious investors. Their role in promoting a circular economy aligns with global sustainability trends.
3. **Monitor Competitor Actions**: As major brands continue to innovate, keeping an eye on competitors’ trade-in programs and consumer response will be crucial. Assurant's ability to maintain leadership in trade-in efficiency and value recovery could be a differentiating factor.
4. **Technological Advancements**: The focus on AI and next-generation features in devices will likely stimulate further market growth. Assurant’s partnerships with leading brands can position it favorably to leverage emerging technologies.
In summary, Assurant’s record returns and innovative strategies suggest a strong market position. Investors seeking opportunities in consumer technology and sustainability should closely evaluate AIZ’s performance and market strategies.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Strong interest in new features, paired with clear, competitive promotions, drove record trade-in value, according to full?year data
Assurant, Inc. (NYSE: AIZ), a premier global protection company that safeguards and services connected devices, homes and automobiles in partnership with the world’s leading brands, today released its Q4 2025 and full-year Mobile Trade?In and Upgrade Industry Trends Report showing that U.S. consumers received more than $6.4 billion in value through mobile trade?in programs in 2025, a 42 percent increase year-over-year.
The largest annual total since Assurant began tracking the data in 2015, the growth reflects a combination of newer and higher quality devices entering into trade-in programs through consumer trade ins. While consumers held onto devices longer overall, 2025 data shows they were more deliberate about when they upgraded, often aligning to major device launches, capability advancements such as AI-enabled features, and competitive trade-in offers.
“What stood out in 2025 was how clearly value showed up at the moment consumers were ready to act,” said Biju Nair, EVP & President, Global Connected Living at Assurant. “New features continue to spark interest, but trade?in programs play a critical role in turning that interest into action by making value easier to understand and access. At the same time, repair and protection programs are helping devices retain value longer, bringing newer, higher quality phones back into the ecosystem. Together, these dynamics drove the largest annual increase in value returned to consumers we’ve ever recorded.”
Q4 and Full-Year 2025 Highlights
Device Ages Shift Around Launch Windows
In Q4 2025, the average age of iPhones turned in through trade-in and upgrade programs declined slightly to 3.76 years, coinciding with new flagship launches and associated promotions. Over the same period, Android devices surpassed 4 years on average at trade?in.
Sustained Momentum Through the End of the Year
Trade?in activity remained strong during the promotion?heavy fourth quarter, with consumers receiving $2.2 billion in value during that time period alone—the highest fourth quarter total on record. The results reinforce trade?in as a consistent component of the upgrade experience rather than a purely seasonal event.
Premium 5G Devices Dominate
For the first time on an annual basis, the most commonly turned?in devices were all premium 5G models, including iPhone 13 and iPhone 14 variants. On the Android side, the Galaxy S22 Ultra 5G remained the most frequently turned-in model. This shift underscores how recent?generation devices are increasingly entering the secondary market.
Secondary Market Supply Continues to Skew Newer
Devices entering the secondary market increasingly trend newer, supporting stronger resale potential and expanding access to newer generation, high?performance, 5G smartphones. The data reflects a market where phones are designed, protected, and maintained to remain viable well beyond their first ownership cycle.
Beyond financial benefits, trade?in and upgrade programs are playing an increasingly important role in supporting a more circular and sustainable device ecosystem. Devices turned in through these programs retain latent value, strengthening the secondary market, helping reduce e?waste, and broadening access to newer technology.
Through Assurant?supported trade?in and upgrade programs, more than 39,600 metric tons of electronic waste have been diverted from landfills and 10.3M metric tons of CO2 emissions avoided since 2009, demonstrating how circular device programs can deliver sustained economic and environmental impact.
About Assurant
Assurant, Inc. (NYSE: AIZ) is a premier global protection company that partners with the world’s leading brands to safeguard and service connected devices, homes, and automobiles. A Fortune 500 company operating in 21 countries, Assurant leverages data?driven technology solutions to provide exceptional customer experiences. Learn more at assurant.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260317040268/en/
Media Contact:
Louis Masses
Director, Connected Living Communications
Louis.Masses@assurant.com
FAQ**
How does Assurant Inc. (AIZ) plan to maintain its competitive edge in mobile trade-in programs amid shifting consumer behavior and technological advancements?
With the record $6.4 billion in trade-in value reported by Assurant Inc. (AIZ), what strategies will the company implement to further enhance the consumer experience in 2026?
How is Assurant Inc. (AIZ) addressing the growing demand for premium 5G devices within its trade-in programs to ensure they meet consumer expectations and market trends?
In what ways is Assurant Inc. (AIZ) leveraging its data-driven technology solutions to support the sustainability goals associated with its trade-in and upgrade programs?
**MWN-AI FAQ is based on asking OpenAI questions about Assurant Inc. (NYSE: AIZ).
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