Allstate expands year?round identity protection, introduces industry?first tools to help protect tax refunds
MWN-AI** Summary
Allstate has announced a significant expansion of its year-round identity protection services, introducing innovative tools aimed at safeguarding tax refunds, a growing concern as identity theft incidents surge. Reports indicated a staggering 50% increase in identity theft cases over the past two tax seasons, with young adults in their 20s being disproportionately affected compared to older generations.
The newly unveiled Allstate Identity Protection Blue Plan offers comprehensive coverage, featuring 24/7 monitoring for fraud detection and identity restoration services. A standout addition is the "stolen tax refund advance," a pioneering feature that ensures customers can access their expected tax refunds swiftly if a fraudulent return is filed on their behalf. Caroline Slane, Allstate's senior vice president, emphasizes the company’s commitment to providing protection and support, particularly during the heightened risks of tax season.
As scams become more sophisticated due to advancing technology, Allstate urges taxpayers to remain vigilant against identity threats. They recommend filing taxes early, avoiding public Wi-Fi, and using reputable tax software to mitigate risks during this precarious time.
Allstate's identity protection offerings include full-service identity restoration, continuous alerts, and hands-on support from specialists for members. Prospective customers can enroll in individual or family plans online, with pricing starting at $19 per month and an introductory offer of the first 30 days free.
With consumers increasingly threatened by identity theft, Allstate’s proactive measures equip individuals with essential protections. The company, renowned for its extensive insurance offerings, remains committed to helping customers navigate the complexities of identity security, particularly as the industry adapts to the evolving landscape of digital threats.
MWN-AI** Analysis
Allstate's recent expansion of its year-round identity protection services includes groundbreaking tools specifically designed to protect tax refunds, responding to a notable 50% increase in identity theft cases over the past two tax seasons. This surge highlights the growing concern for consumers, particularly adults in their 20s, who are experiencing higher rates of identity theft compared to older generations.
Investors and consumers alike should take heed of these developments. Allstate's proactive approach, with its "stolen tax refund advance," offers a potentially compelling advantage in a market increasingly fraught with sophisticated fraud tactics, particularly as artificial intelligence enhances the capabilities of scammers. This unique feature allows customers to access their expected refunds rapidly, which not only alleviates immediate financial pressure but also positions Allstate as a leader in the identity protection space.
As the tax season approaches, heightened vulnerability creates opportunities for Allstate, suggesting that demand for its services will likely grow. With identity theft becoming more prevalent, the strategic move to enhance its offerings could lead to increased customer acquisition and retention. Furthermore, the convenience of 24/7 monitoring and hands-on support reinforces customer trust and loyalty—critical factors for sustaining growth in a competitive landscape.
Potential investors should monitor how Allstate leverages this innovative identity protection service to boost its competitive edge and overall market presence. The expansion aligns with broader trends favoring companies that prioritize consumer protection and cybersecurity. The $19 monthly subscription fees may also signify a valuable revenue stream, particularly as more consumers recognize the necessity of identity protection in today’s digital age.
Overall, Allstate is positioned well to capitalize on increasing identity theft risks, and both consumers and investors should consider the long-term implications of this expansion strategy.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Key takeaways:
- Allstate reports identity theft cases increased 50% over the past two tax seasons, with adults in their 20s reporting more cases than other generations.
- Allstate Identity Protection plans safeguard customers' personal information with around-the-clock monitoring to detect fraud and restore identities as identity theft risks rise.
- Allstate's industry-first stolen tax refund advance gives customers access to their expected refund money if someone files a fraudulent return and claims it first.
NORTHBROOK, Ill., Feb. 24, 2026 /PRNewswire/ -- Allstate helps safeguard customers' identities with continuous monitoring, fraud detection and identity restoration. With tax season bringing heightened risk, the Allstate Identity Protection Blue Plan includes a first?of?its?kind stolen tax refund advance to help customers access their expected refund if fraud strikes.
"Allstate protects customers' identities every day with 24/7 monitoring to quickly detect fraud and hands-on support the moment you open a case," said Caroline Slane, senior vice president of business operations at Allstate Identity Protection. "During tax season, that protection extends to stolen refunds. We help customers access their money while we support them through recovery."
What identity threats should taxpayers watch for in 2026?
Identity theft thrives during tax season because more personal data circulates following the busy holiday shopping season. The rise in AI makes scams more convincing and scalable.
Allstate claims data from the 2025 tax season shows significant year-over-year increases in multiple types of identity theft compared with the 2024 tax season:1
- Total identity theft cases: up 50%
- New credit account identity theft: up 45%
- Fraudulent applications for loans, credit cards or other financial products: up 65%
Federal Trade Commission data shows adults in their 20s report five times more identity theft incidents than adults in their 70s.2
How can taxpayers protect their identity?
Allstate recommends people take these steps to protect their identity during tax season:
- Avoid filing taxes on public Wi-Fi or using someone else's device
- Stay aware of phishing texts, suspicious DMs and social media scams
- Use reputable tax-filing software
- File taxes early before fraudsters even have the chance to file in their name
What does Allstate Identity Protection include?
Allstate Identity Protection plans offer full-service identity restoration and tools to help members safeguard their personal information and detect fraud. Members receive monitoring, alerts and hands-on support from restoration specialists along with seasonal guidance to avoid tax-related scams. Consumers can enroll directly in individual or family plans at allstateidentityprotection.com or through employer benefit programs.
How does Allstate's stolen tax refund advance work?
Many taxpayers rely on their refund to manage expenses or pay down debt. The IRS expects larger refunds for many filers this year, increasing the impact when fraud occurs. The stolen tax refund advance is exclusive to Allstate and gives eligible customers their expected refund amount upfront, typically delivered within a few business days of filing a claim. The expected refund amount is calculated using tax-filing information the customer provides and verified identity protection data. Customers pay back Allstate over time with no interest.
How can consumers enroll in Allstate Identity Protection?
With more threats rising at once, consumers need protection on every front. Consumers can enroll directly in the Allstate Identity Protection Blue Plan or check if they already have access through one of Allstate's employer-provided plans, which covers more than 1.4 million employees and their families. Consumer plans start at $19 per month, coverage begins immediately, and first?time customers receive the first 30 days free.
Editor's note
1 Based on Allstate Identity Protection identity theft incidents reported between January through April 2025, compared with January through April 2024.
2 According to FTC reports stored in the Consumer Sentinel Network.
About Allstate
The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with a wide array of protection for autos, homes, electronic devices, and identities. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 210 million policies in force and is widely known for the slogan "You're in Good Hands with Allstate." For more information, visit www.allstate.com.
SOURCE Allstate Insurance Company
FAQ**
How does the Allstate Corporation ALL's new stolen tax refund advance work in reducing the financial impact of identity theft during the tax season for customers?
What strategies is the Allstate Corporation ALL implementing to educate taxpayers about protecting their identity amidst the rising cases of identity theft?
Considering the reported 50% increase in identity theft cases, what measures is Allstate Corporation ALL taking to enhance its monitoring and restoration services for customers?
How does Allstate Corporation ALL plan to address the growing threat of AI-driven scams that are becoming more sophisticated during tax season?
**MWN-AI FAQ is based on asking OpenAI questions about Allstate Corporation (NYSE: ALL).
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