Caldwell® Expands the ClayCopter(TM) Platform with a New Family of Products
MWN-AI** Summary
Caldwell® has announced a major expansion of its innovative ClayCopter™ platform, introducing a new family of products that enhance the target shooting experience. The centerpiece of this expansion is the ClayCopter Surface-to-Air™ Launcher, a hands-free, portable device that allows for varied target presentations, including challenging incoming and oscillating throws. Priced at $549.99, this launcher can be controlled via the new Caldwell Clays™ App, which connects up to 10 launchers and offers advanced features such as Touch-to-Launch technology and Hands-Free Voice Launch capabilities.
The original ClayCopter™ platform, designed as a lightweight, motorized target system that shoots biodegradable discs, has now evolved into a scalable ecosystem suitable for all shotgun shooters—from novices to professionals. The Caldwell Clays™ App further enhances this experience, facilitating the creation of custom shooting courses right in one's backyard, embodying the concept of "Sporting Clays in Your Own Backyard™."
Additional new products in the lineup include the ClayCopter Rip-Launcher™, a portable pullcord launcher priced at $99.99, and a range of innovative targets like the ClayCopter UFO™ and Stealth Drone™ targets, which offer unique visual experiences and challenge levels for shooters. With a commitment to sustainable practices, all targets are made from biodegradable materials, promoting environmental responsibility.
Caldwell® aims to build a comprehensive ClayCopter™ ecosystem that not only offers differentiated launchers and targets but also integrates advanced digital features. This expansion aligns with the company's mission to provide innovative solutions for outdoor enthusiasts, further solidifying Caldwell®'s position within the American Outdoor Brands, Inc. portfolio as a trusted name in shooting accessories.
MWN-AI** Analysis
Caldwell® has recently expanded its innovative ClayCopter™ platform, introducing a new family of products that are poised to revolutionize the shotgun target shooting experience. This significant move can potentially enhance American Outdoor Brands, Inc. (NASDAQ: AOUT) market position, catering to a growing demographic of shooting enthusiasts.
The introduction of the ClayCopter Surface-to-Air™ Launcher and the Caldwell Clays™ App indicates a strategic embrace of technology in the outdoor shooting space. By enabling advanced digital control and versatile target presentations, Caldwell is not just refining shooting practices; it's also establishing a community around a shared outdoors experience. The ability to wirelessly manage multiple launchers and create customize shooting courses can attract both casual shooters and competitive athletes, significantly widening its target market.
The biocompatibility of the new ClayCopter™ targets positions the company favorably as environmental concerns rise among consumers. With a focus on sustainability, Caldwell’s targets break down faster than traditional models, appealing to eco-conscious consumers.
Investors should consider the implications of this product launch in the context of broader outdoor and recreational market trends. The combination of enhanced technology, portability, and sustainability could draw significant attention and sales, especially as more consumers seek outdoor options that blend enjoyment and environmental responsibility.
Moreover, as the shooting sports market continues to grow, driven by increased participation and investment, Caldwell's new offerings with the supportive Caldwell Clays™ App can likely lead to higher brand loyalty and user engagement.
In conclusion, for investors and potential stakeholders, keeping an eye on Caldwell’s sales performance in 2026 and beyond will be critical, as this expansion holds the promise of redefining the recreational shooting experience while offering substantial growth potential for AOUT.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
ClayCopter™ Ecosystem Adds Revolutionary Launchers, Targets, Accessories & App
COLUMBIA, Mo., Jan. 19, 2026 /PRNewswire/ -- American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an innovation company that provides product solutions for outdoor enthusiasts, today announced a major expansion of the Caldwell® ClayCopter™ platform, introducing a new family of ClayCopter™ products led by the all-new ClayCopter Surface-to-Air™ Launcher. The company will debut these new products and display the entire ClayCopter™ platform at SHOT Show 2026, in Las Vegas, January 20-23, at Booth #11860.
Introduced as a breakthrough alternative to traditional targets by Caldwell® in 2025, the original ClayCopter™ is an ultra-portable target system that includes a powerful, lightweight, motorized handheld launcher that shoots single or double biodegradable discs, called ClayCopter™ targets, to distances of up to 100 yards – offering a fun, challenging, and customizable way for shooters at all levels to test their limits and experience A New Way To Clay™. With today's announcement, ClayCopter™ has evolved into a scalable platform designed to serve every level of shotgun target shooter – from entry-level to avid recreational enthusiasts, to professionals, competitive shooters, and even commercial range operators. The ClayCopter™ platform now features a Caldwell Clays™ App that links Caldwell's smart launchers together to deliver 'Sporting Clays in Your Own Backyard™', an exciting and dynamic, tournament-level experience that anyone can organize. This expansion reflects Caldwell's strategy to build a complete ClayCopter™ ecosystem that grows with the shotgun target shooter through differentiated launchers, advanced targets, smart accessories, and digital integration.
Introducing the ClayCopter Surface-to-Air™ Launcher (MSRP $549.99)
At the center of the expanded lineup is the ClayCopter Surface-to-Air™ Launcher, our most advanced ClayCopter™ target launcher to date. Designed as a hands-free, portable, ground-based launcher, the ClayCopter Surface-to-Air™ delivers varied target presentations—including incoming, crossing, wobbling, and oscillating throws—designed to elevate shotgun target shooting sessions. The ClayCopter Surface-to-Air™ integrates with the new Caldwell Clays™ App, enabling shooters to wirelessly control multiple launchers with proprietary, interactive Touch-to-Launch technology. The result is an experience only ClayCopter™ can deliver by combining advanced technology, portability, and excitement, all with Caldwell's biodegradable ClayCopter™ targets.
• PORTABLE / HANDS-FREE: Compact, lightweight (< 10lbs.), easy to transport, and freestanding for hands-free operation.
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The company also unveiled a lineup of fully compatible ClayCopter™ products, including innovative new targets, a variety of accessories, a proprietary app, and a handheld, pullcord-powered launcher:
Caldwell Clays™ App (Free download on App Store or Google Play)
The Caldwell Clays™ App serves as the digital control center for the entire family of Caldwell ground-based smart launchers, enabling advanced launcher management and customizable target presentations. The Caldwell Clays™ App links multiple Caldwell launchers, including ClayCopter Surface-to-Air™ and Claymore Connect™, Caldwell's new revolutionary, portable, Li-ion battery operated, ground-based traditional clay thrower. Connect up to 10 launchers from a distance of up to 100 yards, mix and match launchers, and unlock advanced features that include proprietary, interactive Touch-to-Launch, Hands-Free Voice Launch, and preset pairs, patterns, and flurries. The Caldwell Clays™ App lets users build custom sporting clays, skeet, or trap courses for Sporting Clays in Your Own Backyard™.
ClayCopter Rip-Launcher™ (MSRP $99.99)
The pullcord-powered ClayCopter Rip-Launcher™ delivers all the fun and excitement of shooting ClayCopter™ targets – without batteries. Simply pull the self-winding cord to launch targets up to 80 yards. This portable handheld launcher is easy to take to the range and compact enough to fit in a standard range bag. Compatible with all ClayCopter™ targets, the ClayCopter Rip-Launcher™ can throw both single targets and pairs.
Expanded ClayCopter™ Target Options
Caldwell® has expanded the ClayCopter™ target lineup with new and exciting options that let shotgun shooters further customize their experience. All targets are made of natural biodegradable materials that break down faster than traditional clay targets, are lighter weight, easier to ship and transport, and more break-resistant than traditional clay targets – ClayCopter™ targets only break when shot, not dropped.
ClayCopter UFO™ Targets – (MSRP $17.99) The fun doesn't have to end when the sun sets. ClayCopter UFO™ targets are new luminescent targets that glow in the dark and can be used on any range. These targets burst like glowing fireworks when hit, for an Out of This World™ experience. UV charging of the ClayCopter UFO™ targets takes place automatically, in just a few seconds via the built-in UV light source in the ClayCopter Surface-to-Air™ launcher, or the ClayCopter UFO™ Charger target dispenser.
ClayCopter Stealth Drone™ Targets – (MSRP $14.99) Designed to simulate the spinning propeller blades of an aerial drone, the ClayCopter Stealth Drone™ targets add a new level of excitement and also work well for high-contrast targets on extremely bright days when traditional orange can be harder to see – or they can be used in overcast or shaded areas to create more challenging targets.
ClayCopter XV™ Targets – (MSRP $14.99) The ClayCopter XV™ targets feature a refined propeller design and lighter weight, offering shooters the opportunity to increase the challenge by allowing targets to accelerate faster and deliver more movement in the wind.
ClayCopter™ Accessories
A growing range of accessories—including target dispensers, ground stakes, ClayCopter UFO™ target chargers, and carrying cases—enhance usability and convenience, allowing recreational and professional shotgun target shooters to configure ClayCopter™ setups for different environments and use cases.
About Caldwell®
Caldwell® is a leading shooting accessory brand within the American Outdoor Brands, Inc. portfolio. Trusted by firearms owners for over two decades, Caldwell® innovates new products to Eliminate the Variables That Make You Miss™. The Caldwell® name represents the brand's ongoing commitment to bringing innovative and problem-solving products to the target shooting category. For more information on Caldwell® products, including the Caldwell® Clays App and the entire family of smart launchers, visit https://www.caldwellshooting.com/claycopter.
About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT) is an innovation company providing product solutions for outdoor enthusiasts, including hunting, fishing, camping, shooting, outdoor cooking, and personal security and personal defense products. The Company produces innovative, high-quality products under brands including BOG®; BUBBA®; Caldwell®; Crimson Trace®; Frankford Arsenal®; Grilla Grills®; Hooyman®; Imperial®; LaserLyte®; Lockdown®; MEAT! YOUR MAKER®; Old Timer®; Schrade®; Tipton®; Uncle Henry®; ust®; and Wheeler®. For more information about all the brands and products from American Outdoor Brands, Inc., visit aob.com.
MEDIA CONTACT:
Jarrod Grove, Senior Marketing Manager
p: 573.347.6445
[email protected]
SOURCE American Outdoor Brands, Inc.
FAQ**
How does American Outdoor Brands Inc. AOUT plan to differentiate the new ClayCopter Surface-to-Air™ Launcher from competitors in the portable target shooting market?
What specific market segments does American Outdoor Brands Inc. AOUT intend to target with the expanded ClayCopter™ ecosystem, particularly the new products introduced?
Can you elaborate on the expected revenue impact and sales projections for the new ClayCopter™ family of products within American Outdoor Brands Inc. AOUT's overall portfolio?
How does American Outdoor Brands Inc. AOUT envision the integration of the Caldwell Clays™ App enhancing user experience and engagement with the new ClayCopter™ products?
**MWN-AI FAQ is based on asking OpenAI questions about American Outdoor Brands Inc. (NASDAQ: AOUT).
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