MARKET WIRE NEWS

A new era for Bell Fibe TV: Stream live and on-demand - no hardware, no hassle

MWN-AI** Summary

Bell Canada has launched a new era for its Fibe TV service, allowing customers in Ontario and Quebec to stream content without the traditional set-top box. This groundbreaking service enhances convenience, enabling users to access live and on-demand programming directly via compatible Smart TVs and streaming devices, including those from Samsung, LG, and Roku. By eliminating hardware requirements, Bell aims to simplify the viewing experience, allowing users to quickly set up additional TVs without the need for technician visits or extra costs.

The Fibe TV app, which is now available on a broader range of devices, facilitates seamless access to favorite shows and movies. Users can download the app and start streaming almost instantly, making the entire process more user-friendly. The hardware-free model combines well with Bell's robust internet service, providing viewers with features such as cloud PVR, restart options, and transactional video on demand (TVOD) purchasing, ensuring a rich viewing experience.

Bell's Group President, Blaik Kirby, emphasized the company's commitment to simplifying life for customers by offering this innovative service. Collaborations with device manufacturers like LG and Roku aim to enhance content access and user satisfaction, further supporting Bell's mission of delivering advanced technology and services. For those preferring a traditional setup, Bell continues to offer set-top boxes to accommodate various customer preferences.

In summary, Bell's new hardware-free Fibe TV service reflects the company's dedication to enhancing customer experience and utilizing next-generation technology to keep viewers connected and entertained. For more information, customers can visit Bell's dedicated Fibe TV page.

MWN-AI** Analysis

Bell Canada's recent rollout of its hardware-free Fibe TV is a significant evolution in its service offering, catering to the growing demand for flexibility and convenience among consumers. This transition marks a pivotal shift in the television landscape, as users can now enjoy live and on-demand content directly from their Smart TVs or streaming devices, eliminating the need for physical set-top boxes.

From a market perspective, this move positions Bell favorably in a competitive landscape filled with streaming services vying for consumer attention. The integration of Fibe TV into widely used platforms like Samsung, LG, and Roku expands its reach and enhances user accessibility. This hardware-free solution allows customers to set up the service quickly, fostering user retention and satisfaction.

For investors, this initiative could lead to enhanced revenue streams, particularly as more consumers look to cut cords and streamline their services. The appeal of such an offering lies not only in convenience but also in the potential for Bell to attract new subscribers who prefer modern, hassle-free solutions.

However, potential risks should be noted. The television and streaming industry is increasingly competitive, with numerous players offering similar services. As a result, Bell must continually innovate its content offerings and user experience to capture market share effectively.

In conclusion, Bell's hardware-free Fibe TV represents a strategic alignment with current consumer trends. Investors should monitor subscriber growth and enhancements to content libraries as key indicators of the program's success. This evolution reflects Bell's commitment to staying ahead in the rapidly changing telecommunications landscape, positioning the company for potential growth as it adapts to consumer preferences.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: PR Newswire

Canada NewsWire

  • Starting today, Bell customers in Ontario and Quebec can stream Fibe TV without the need for a set-top box
  • Devices from Samsung, LG and Roku now compatible with Fibe TV app

MONTRÉAL, Dec. 11, 2025 /CNW/ - Bell today announced the latest evolution in TV convenience: hardware-free Fibe TV. Customers in Ontario and Québec can now stream live and on-demand content instantly on the compatible Smart TVs and streaming devices they already own, without the need for cords or boxes.

This hardware-free experience means easier access, faster setup and total flexibility. Adding additional TVs is effortless – no technician visit, no phone call, no extra cost. Simply download the app and start watching.

The Fibe TV app is now available on more devices, including compatible Samsung, LG and Roku Smart TVs. A complete list of compatible devices can be found here.

Quotes

"At Bell, we're focused on making life simpler. By eliminating the set-top box and bringing Fibe TV directly to the Smart TVs and streaming devices our customers already own, we're providing the same great experience – without the hassle."

- Blaik Kirby, Group President, Consumer and Small Business, Bell

"Expanding Fibe TV to LG webOS Smart TVs builds on our long-standing partnership with Bell and reflects our shared commitment to delivering more choice, convenience, and flexibility to Canadian viewers. With Fibe TV now available directly on the LG home screen, customers can enjoy faster, more intuitive access to the content they love through our webOS platform and Magic Remote. Together with Bell, we're strengthening the content ecosystem and making premium entertainment even easier to discover and enjoy."

- Matthew Durgin – VP, Content and Services, LG Electronics North America.

"Our number one goal is always to give our customers the best platform experience possible, They've been asking for Fibe TV, and we listened—we can't wait for our users to experience all that Fibe TV has to offer."

- Mary-Anne Taylor, Head of Content Distribution, Roku Canada

Key features and highlights
Combined with Bell Internet, the hardware-free Fibe TV experience provides viewers the same seamless navigation they know already, along with cloud PVR, restart and TVOD purchasing.

Still want a receiver?
For customers who prefer or require a traditional set-top box, Bell continues to provide hardware options that best fit customer needs.

For more information about Bell Fibe TV, visit Bell.ca/Fibe-TV.

About Bell
Bell is Canada's largest communications company1, leading the way in advanced fibre and wireless networks, enterprise services and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, we're keeping customers connected, informed and entertained while enabling businesses to compete on the world stage. To learn more, please visit Bell.ca or BCE.ca.

1Based on total revenue and total combined customer connections.

Media inquiries: 
Patricia Garcia
media@bell.ca    

Investor inquiries:
Krishna Somers
krishna.somers@bell.ca

SOURCE Bell Canada (MTL)

FAQ**

How does the introduction of a hardware-free Fibe TV model enhance BCE Inc. BCE:CC's competitive position in the rapidly evolving streaming market?
The introduction of a hardware-free Fibe TV model enhances BCE Inc.'s competitive position by lowering entry barriers for consumers, increasing flexibility and accessibility, and allowing them to better compete with agile streaming services in the rapidly evolving market.
What metrics or user feedback will BCE Inc. BCE:CC use to gauge the success of the Fibe TV app's new compatibility with Smart TVs and streaming devices?
BCE Inc. will gauge the success of the Fibe TV app's compatibility with Smart TVs and streaming devices through metrics such as user adoption rates, customer satisfaction scores, average viewing time, and engagement metrics, along with feedback from user surveys and app reviews.
Could the expansion of Fibe TV's availability lead to increased customer retention or acquisition for BCE Inc. BCE:CC, especially in the Ontario and Quebec markets?
Yes, expanding Fibe TV's availability could enhance BCE Inc.'s customer retention and acquisition in Ontario and Quebec by attracting new subscribers with improved service offerings while encouraging existing customers to stay due to increased content accessibility and competitive advantages.
How does BCE Inc. BCE:CC plan to differentiate Fibe TV from other existing streaming services in order to attract and retain subscribers?
BCE Inc. plans to differentiate Fibe TV by offering unique bundled services, superior customer support, exclusive local content, and advanced integration with smart home technologies, aiming to enhance user experience and value over competing streaming platforms.

**MWN-AI FAQ is based on asking OpenAI questions about BCE Inc. (TSXC: BCE:CC).

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