Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun
MWN-AI** Summary
Academy Sports + Outdoors has recently unveiled a new tiered myAcademy® Rewards Credit Card alongside an enhanced loyalty program aimed at helping families save money while enjoying their outdoor activities. The initiative, launched in collaboration with Bread Financial, is designed to provide a seamless shopping experience for customers whether they shop in-store, online, or via the Academy app.
The myAcademy Rewards program is aimed at families who prioritize both leisure and budget, offering various benefits meant to encourage outdoor fun without financial strain. Cardholders will receive a 5% discount on purchases made at Academy and 2% on purchases elsewhere. Upon signing up, customers can enjoy a welcome offer of $15 off, insider access to exclusive deals, a birthday reward, and more. For those who make purchases using their new credit card, further incentives are available, such as additional discounts and free shipping.
Academy has reimagined its loyalty program by placing the myAcademy Rewards Mastercard® at the center. Members can easily track their rewards and access various offerings online, in-app, or in-store. This comprehensive approach not only emphasizes value but also fosters a community among families who love the outdoors.
Chad Fox, Executive Vice President and Chief Customer Officer, stated that the initiative embodies the company’s commitment to making outdoor activities enjoyable for everyone. With over 300 locations across 21 states and a history dating back to 1938, Academy continues to cater to diverse consumer needs, focusing on affordability and customer satisfaction.
To learn more about the program, visit Academy's website or the specific myAcademy Rewards page.
MWN-AI** Analysis
Academy Sports + Outdoors has recently launched its new multi-tiered myAcademy® Rewards Credit Card and enhanced loyalty program, positioning itself strategically to attract budget-conscious families seeking more savings and rewarding experiences. This initiative reflects a robust response to current market trends, emphasizing value and accessibility, which are paramount as consumer spending behaviors shift amid economic uncertainties.
The new rewards program is particularly appealing due to its tiered structure, allowing cardholders to earn up to 5% off everyday purchases at Academy, supplemented by 2% rewards on purchases outside the store. This can appeal to a broad consumer base, particularly families that prioritize value but still enjoy outdoor activities and sports. The $15 welcome offer and additional birthday savings further incentivize consumer engagement, emphasizing customer retention.
From an investment perspective, this new offering is likely to drive increased traffic both in-store and online, which is critical in maintaining sales growth in the highly competitive retail sector. With the renewed emphasis on digital access—facilitating sign-ups, rewards tracking, and redemption—the program seems well-suited to meet the demands of modern consumers, who prefer seamless and user-friendly experiences.
Furthermore, the collaboration with Bread Financial augments Academy’s financial services capabilities, enhancing customer loyalty through personalized finance options. This could result in higher spend per transaction as consumers feel encouraged to utilize the credit card more frequently for their purchases.
Given these factors, investors might consider Academy Sports + Outdoors as a potential growth play, particularly if the company effectively capitalizes on consumer trends toward value, rewards, and convenience. Monitoring sales performance data post-launch could provide insight into the program’s success and its impact on the company’s overall valuation and market position.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Reimagined loyalty program and new credit card offerings provide more ways to earn, save, and "fund your fun"
New benefits include exclusive savings, personalized rewards, and seamless access across stores, online and app platforms
KATY, Texas, March 20, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, today announced the national rollout of the new myAcademy Rewards Mastercard® Credit Card, and enhanced myAcademy Rewards program, part of a reimagined payments and loyalty portfolio developed in partnership with Bread Financial (NYSE: BFH). The refreshed myAcademy Rewards program delivers value to every member whether they shop in-store, online, or on the Academy app.
"At Academy, we believe fun should be for all, regardless of your budget," said Chad Fox, Executive Vice President and Chief Customer Officer at Academy Sports + Outdoors. "This year, we're doubling down on that promise with the relaunch of myAcademy Rewards, a loyalty program rebuilt for our customers, the Always Game Family. These are families who work hard, play harder, and live for the moments that bring them closer together. Our goal is to help fuel those moments with great gear at great prices, without straining budgets."
Academy is reenvisioning loyalty by placing the new myAcademy Rewards Mastercard® at the center of the program—transforming the card into the primary way members earn rewards for their everyday purchases. Cardholders earn 5% off every day at Academy3 and an unlimited 2% in rewards on everyday purchases4, with rewards deposited directly into their myAcademy Rewards account on Academy.com or in the Academy app.
Customers can join myAcademy Rewards for free and enjoy:
- $15 off welcome offer
- Insider access to exclusive offers
- $15 off reward during their birthday month
- $25 reward after spending $500 at Academy during the calendar year
Cardholders save even more when they make purchases on their card at Academy:
- $30 off a purchase over $30 on the same day of account opening1
- 5% off everyday purchases at Academy3
- Free shipping at Academy with no minimum2
Plus, myAcademy Rewards Mastercard® holders earn:
- 2% back in rewards on purchases outside Academy4
- $50 reward when they spend $500 anywhere outside Academy within the first 90 days after account opening5
"This revamped program was thoughtfully designed to empower families with a rich value proposition, reflecting how they live and what they need to have more fun outdoors, whether that's gear for weekend adventures, playing sports or everyday needs," said Val Greer, Executive Vice President and Chief Commercial Officer at Bread Financial, a tech-forward financial services company providing simple, personalized payment, lending and saving solutions.
Academy has also upgraded its entire digital ecosystem to help deliver value, making it easier for members to sign up, track progress, view rewards, and redeem online, in-app, or in-store.
This program was rebuilt with the Always Game Family in mind because they deserve to feel valued, appreciated, and rewarded for every hard?earned dollar they spend. At Academy, we're making sure families never have to choose between making memories and the responsibilities they carry.
Learn more at https://www.academy.com/myacademy-rewards.
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
Media Contacts: | |
Allan Rojas | Rachel Stultz |
Director, Communications | Senior Director, Corporate Affairs |
Academy Sports + Outdoors | Bread Financial |
SOURCE Academy, Ltd. d/b/a Academy Sports + Outdoors
FAQ**
How does the new myAcademy Rewards Mastercard® enhance customer loyalty for Academy Sports and Outdoors Inc. ASO compared to traditional loyalty programs?
What specific financial benefits can families expect from the revamped myAcademy Rewards program by Academy Sports and Outdoors Inc. ASO in comparison to previous offerings?
Can you explain how the upgraded digital ecosystem at Academy Sports and Outdoors Inc. ASO simplifies the rewards tracking and redemption process for customers?
In what ways does the myAcademy Rewards program target the needs of the "Always Game Family," a demographic identified by Academy Sports and Outdoors Inc. ASO?
**MWN-AI FAQ is based on asking OpenAI questions about Bread Financial Holdings Inc. (NYSE: BFH).
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