BranchOut Food Announces Partnership with Zesty Snackz and Top YouTube Creators to Launch Single-Ingredient Fruit Chips
MWN-AI** Summary
BranchOut Food Inc. (NASDAQ: BOF), a pioneer in innovative natural snack technology, has announced a partnership with Zesty Snackz, co-founded by popular YouTube creators Brenten Szekely and Paul Cuffaro. This collaboration aims to launch a new line of single-ingredient Fruit Chips under the Zesty Snackz brand, leveraging BranchOut’s proprietary GentleDry™ dehydration technology. This process enhances the flavor, texture, and nutritional value of the chips while ensuring they remain shelf-stable without added sugars, preservatives, or artificial ingredients.
Scheduled to debut in April 2026, the initial product line will feature a variety of popular fruits, including mango, pineapple, strawberry, and banana, with future expansions planned. This partnership not only embodies an intersection of food innovation and consumer engagement but also taps into the extensive reach of Brenten and Paul, who together boast millions of followers across several social media platforms. Their ability to forge authentic connections with audiences is expected to drive consumer interest and engagement with the new snack line.
CEO Eric Healy expressed enthusiasm about the partnership, highlighting the unique opportunity to deliver premium snacks directly to consumers, diversifying BranchOut’s distribution channels beyond traditional retail. Brenten Szekely echoed this sentiment, emphasizing the genuine quality of the product and their excitement to share their experience visiting BranchOut’s manufacturing facility.
As both companies prepare for the product launch, they are poised to redefine the snack market by combining innovative food technology with influencer-driven marketing strategies. This partnership represents a strategic move for BranchOut Food as it capitalizes on the growing demand for healthier snack options.
MWN-AI** Analysis
The recent announcement of BranchOut Food Inc. (NASDAQ: BOF) partnering with Zesty Snackz and popular YouTube creators Brenten Szekely and Paul Cuffaro to launch a line of single-ingredient Fruit Chips represents a significant opportunity in the natural snack market. The integration of BranchOut's proprietary GentleDry™ technology will amplify product quality, retaining nutritional value while offering consumers a flavorful, convenient snack option.
Investors should note the strategic alignment of BranchOut with digital influencers known for their high engagement rates. By leveraging the massive followings of Szekely and Cuffaro, BranchOut can penetrate a direct-to-consumer channel that differs from traditional retail pathways, expanding its market reach and enhancing brand visibility. The partnership marks an entry into a segment that is increasingly favored by health-conscious consumers, as the demand for clean-label snacks rises.
The initial product offerings, including popular fruit varieties such as mango and banana, not only cater to consumer preferences but also set the stage for future variations, thus potentially broadening the product line and revenue streams. The quick transition from announcement to product shipment indicates robust supply chain capabilities and a keen focus on market timing, critical factors for any fast-moving consumer goods firm.
However, it is essential to temper enthusiasm with caution. Despite the promise of the partnership, potential risks include market saturation in the health snack sector, dependence on influencer marketing, and execution in scaling production. Furthermore, investors should remain alert to how the competition reacts to this collaboration, particularly from established brands within the healthy snack space.
In summary, BranchOut Food's partnership with Zesty Snackz and its integration of influencer marketing positions it well within a growth trajectory. Investors should consider prudent entry points into BOF, particularly as the market landscape evolves with health-oriented consumer preferences.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
BEND, Ore., March 11, 2026 (GLOBE NEWSWIRE) -- BranchOut Food Inc. (NASDAQ: BOF), a food technology company pioneering the next generation of natural fruit and vegetable snacks through its proprietary GentleDry™ process, today announced a partnership with Zesty Snackz and its founders, digital creators Brenten Szekely and Paul Cuffaro, to launch a new line of single-ingredient Fruit Chips under the Zest Snackz label.
The collaboration brings together BranchOut’s proprietary GentleDry™ dehydration technology with Zesty Snackz’s fast-growing snack platform and the expansive digital reach of two of YouTube’s most recognizable lifestyle creators. Collectively, Brenten and Paul reach millions of viewers across YouTube, Instagram, TikTok and other social platforms, where they have built highly engaged communities through authentic, family-friendly content centered on lifestyle, adventure, aquatics, and entrepreneurship.
The new Zesty Snacks Fruit Chips line, powered by BranchOut’s GentleDry™ technology, is set to launch with products made from 100% real fruit. These single-ingredient fruit chips boast vibrant flavor, texture, and nutrients while offering shelf-stable convenience, free from added sugar, preservatives, or artificial ingredients. The initial release will feature popular fruits, including mango, pineapple, strawberry, and banana, with plans for additional varieties in the future. BranchOut plans to ship the first full container of the product to Zesty Snacks in April, with follow-on container-sized orders expected thereafter.
“Our partnership with Zesty Snackz and creators like Brenten and Paul represents a powerful intersection of food innovation and modern consumer engagement,” said Eric Healy, CEO of BranchOut Food Inc. “These creators have built trusted brands with highly engaged audiences. By combining that reach with our advanced drying technology and supply chain scale, we are uniquely positioned to deliver premium, single-ingredient snacks to a rapidly expanding market.”
Brenten Szekely and Paul Cuffaro have successfully built multi-million-subscriber platforms by consistently creating high-engagement video content and fostering strong community relationships. Their proven ability to drive purchasing behavior through authentic storytelling and direct audience connection extends their brands beyond digital content into successful merchandise and consumer product lines. This direct-to-consumer channel represents a significant and currently untapped opportunity for BranchOut, as it is completely distinct from the company's existing retail and industrial channels.
“This partnership allows us to bring something to our audience that we genuinely believe in,” said Brenten Szekely. “Our community wants real, simple, high-quality products, and this collaboration delivers exactly that. After visiting the BranchOut facility in Peru and seeing the GentleDry™ process firsthand, we were incredibly impressed with the technology, the scale of the operation, and the team behind it. We’re excited to share that experience with our audience and will be releasing content from the visit in the coming months.”
About Zesty Snackz
Zesty Snackz is a fast-growing snack brand focused on delivering bold, high-quality products to modern consumers through both retail and digital channels. By integrating strong brand identity with influencer-driven engagement, Zesty Snackz is building a new model for snack innovation and consumer connection.
For more information: https://www.zestysnackz.com/
About BranchOut Food Inc.
BranchOut Food is a leading international food technology company, specializing in the production of high-quality dehydrated fruit and vegetable-based products through its proprietary GentleDry Technology. This next-generation dehydration method preserves up to 95% of the original nutrition of fresh produce, offering superior quality and taste. Protected by over 17 patents, BranchOut’s technology enables it to stand out as a trusted brand, ingredient and a private-label supplier. For more information, visit www.branchoutfood.com or follow us on social media here.
For more information:
ir@branchoutfood.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to expectations or forecasts of future events. Forward-looking statements may be identified using words such as "forecast," "intend," "seek," "target," "anticipate," "believe," "expect," "estimate," "plan," “position,” "outlook," and "project" and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Forward-looking statements with respect to the operations of BranchOut Food, Inc., (the Company) strategies, prospects and other aspects of the business of the Company are based on current expectations that are subject to known and unknown risks and uncertainties, which could cause actual results or outcomes to differ materially from expectations expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Although it may voluntarily do so from time to time, the Company undertakes no commitment to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.
FAQ**
How does BranchOut Food Inc. BOF plan to leverage its partnership with Zesty Snackz to enhance market reach and sales of its new line of Fruit Chips?
What metrics will BranchOut Food Inc. BOF use to evaluate the success of the collaboration with Zesty Snackz and the engagement from Brenten Szekely and Paul Cuffaro?
In what ways does BranchOut Food Inc. BOF differentiate its GentleDry™ technology from competitors in the dehydrated snack market?
How will BranchOut Food Inc. BOF balance the production of its traditional retail products while launching the Zesty Snackz line of single-ingredient snacks?
**MWN-AI FAQ is based on asking OpenAI questions about BranchOut Food Inc. (NASDAQ: BOF).
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