Hugo Boss: Waiting Works In 2026E

2026-02-10 07:29:36 ET

Hugo Boss (BOSSY) is a BBB-rated luxury goods company trying to survive in an increasingly digital and technological world. To call the company a great performer over the past 20 years would be wrong. The company's performance since 2005 has seen significant ups and downs, which have caused the company to rise significantly until about 2013-2014, after which things went south. During COVID-19, like many apparel retailers, the company saw their earnings crash. In the case of BOSSY, they went negative for a whole year before recovering (which also destroyed the company's dividend at the time, reducing it from €2.7/share to less than 5 cents per share). It went back, only to go south again after 2023-2024, and this is where we are now - with BOSSY trading at significant discounts to its historical premium as well as a fair value....

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