Sell With Confluent Helps Partners Capture the $100B Data Streaming Platform Market
MWN-AI** Summary
Confluent, Inc. (Nasdaq: CFLT) has unveiled its "Sell With Confluent" reseller program, aimed at enabling system integrators to thrive in the booming $100 billion data streaming platform market. As a pioneer in data streaming, Confluent’s new initiative addresses common barriers faced by reseller partners, such as complex approval processes and opaque pricing structures, allowing them to sell faster and drive profitability.
The program enables partners to leverage automated quoting, instant deal approvals, and access to co-marketing funds, significantly streamlining their sales processes. This transparency in pricing and quick approval mechanisms position partners to effectively respond to the soaring demand for real-time data solutions—highlighted by a survey indicating that 86% of IT leaders prioritize data streaming.
Sell With Confluent is based on three key pillars: Accelerated Profitability and Incentives, High-Velocity Automation, and Strategic Marketing. The revamped rewards framework ensures competitive compensation for partners, while self-service quoting tools simplify transactions. Moreover, the Business Investment Fund (BIF) facilitates joint marketing efforts, ensuring partners can enhance their local engagement through tailored initiatives.
Feedback from partners reflects the program's impact on their operations. By simplifying processes and enhancing support, partners can focus on delivering real-time data capabilities to their clients—an essential requirement for modern business success. The launch of this program is part of Confluent’s broader effort to cultivate collaboration with its extensive network of over 1,400 partners through the Partner Nexus, which consolidates resources and insights to foster growth.
Overall, "Sell With Confluent" positions system integrators to capture new opportunities in the rapidly evolving data landscape, ultimately driving innovation and efficiency for their clients. To learn more about this initiative, visit www.confluent.io.
MWN-AI** Analysis
The launch of Confluent's "Sell With Confluent" program represents a significant shift in the way system integrators can engage with the burgeoning data streaming market, projected to exceed $100 billion. As data becomes increasingly critical for businesses, this program offers a potent combination of tools and incentives, empowering partners to capture market share more efficiently.
First and foremost, the emphasis on automated quoting and instant approvals allows resellers to expedite sales processes that have traditionally been bogged down by complex approvals and lengthy deal cycles. This streamlined approach not only accelerates revenue recognition but also enhances the competitive edge for partners engaging with clients who need rapid data solutions.
The restructuring of the rewards framework to encourage double-digit discounts creates a compelling financial incentive for partners. With many IT leaders prioritizing data streaming as a key strategic initiative, resellers can capitalize on heightened market demand while ensuring profitability. The potential for improved margins should prompt analytics-focused businesses to integrate Confluent's offerings into their service portfolios.
Moreover, the inclusion of marketing co-investments through the Business Investment Fund (BIF) offers partners valuable resources to connect with customers and elevate visibility in local markets. Pre-built playbooks facilitate targeted outreach, which can significantly enhance engagement and lead conversion rates.
In conclusion, "Sell With Confluent" stands to redefine the dynamics within the data streaming sector by equipping partners with necessary tools to meet evolving customer demands. As businesses shift towards real-time data needs, strategic partnerships enabled by this program can transform reseller operations, driving both innovation and profitability. Stakeholders should closely monitor participation in this program as it could serve as a benchmark for future distribution strategies within the tech sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Reseller partners can sell faster, earn more, and build pipeline with automated tools and transparent pricing
Confluent, Inc . (Nasdaq: CFLT), the data streaming pioneer, today announced Sell With Confluent, a new reseller program that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market. This streamlined program will empower partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.
Data streaming is an important strategic priority for 86% of IT leaders, according to the 2025 Data Streaming Report . It’s now the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions. However, traditional reseller models hold them back with complex approval processes, unclear incentive structures, and lengthy deal cycles. Sell With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share.
“Our partners see the demand every day—businesses need a data streaming platform now," said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent. "Sell With Confluent removes what's been holding them back: slow approvals, murky pricing, complicated processes. We've made it simple so they can capitalize on the opportunity in front of them.”
Empowering Partners to Lead With Data Streaming
Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:
- Accelerated Profitability and Incentives. Confluent has restructured its rewards framework to ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive.
- High-Velocity Automation. New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure.
- Strategic Marketing and Co-Investment. The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs. Partners can leverage pre-built regional playbooks to maximize local relevance and impact.
Hear From Confluent’s Partners
"Our clients need real-time data capabilities to stay competitive," said Alex Widrick, AppMod and Cloud Leader–Northeast at Pellera Technologies. "Sell with Confluent makes it simple for us to deliver. The program equips us with everything we need to grow our data streaming business while helping customers modernize their data infrastructure with confidence."
"Speed is everything when customers need to modernize their data infrastructure," said Anuj Kaushal, Senior Manager, Global Partnerships at Persistent Systems. "Sell with Confluent helps us scale our streaming business quickly and meet customer demand without delay. This simplicity lets our team focus on what matters: helping customers modernize and innovate with real-time solutions."
"SVA has always focused on combining leading technology with excellent service," said Marie Fraune, Head of Competence Center Data Engineering and Microservices at SVA. "Sell with Confluent makes that easier than ever. The program lets us respond to customer needs immediately and deliver real-time streaming solutions that drive real business outcomes."
Become a Confluent Partner Today!
Sell With Confluent is part of the newly launched Partner Nexus, a home base for its 1,400+ partners worldwide. Partner Nexus brings everything partners need into one place, including program details, tools, resources, and insights to accelerate growth. It makes collaboration with Confluent simple, driving better outcomes for partners and customers alike. Join here .
Additional Resources
- Read the blog for more details on the Sell With Confluent partner program .
- Learn more about Confluent’s partner programs .
- See how Confluent is helping its customers transform their businesses .
About Confluent
Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data from multiple sources to constantly stream across an organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital frontend customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit www.confluent.io .
Confluent® and associated marks are trademarks or registered trademarks of Confluent, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260224559545/en/
Media Contact
Lyn Eyad
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FAQ**
How does Confluent Inc. CFLT ensure that its reseller partners benefit from the accelerated profitability and incentives offered through the Sell With Confluent program?
In what ways does the high-velocity automation feature of Confluent Inc. CFLT's Sell With Confluent program streamline the quoting and approval processes for partners?
What specific marketing activities are eligible for co-investment funds through the Sell With Confluent program, and how can partners leverage these resources effectively?
How does the Partner Nexus contribute to the overall success of Confluent Inc. CFLT's reseller partners in driving growth and meeting customer demands in the data streaming market?
**MWN-AI FAQ is based on asking OpenAI questions about Confluent Inc. (NASDAQ: CFLT).
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