CHAGEE Releases "2025 Year-End Tea Friends Review": Global Stores Span 8 Countries Across 2 Continents, Annual Tea Procurement Exceeds 10,000 Tons
MWN-AI** Summary
On January 8, 2026, CHAGEE unveiled its "2025 Year-End Tea Friends Review," celebrating notable growth and international expansion. The company now operates a network of stores across eight countries in two continents, including China, Malaysia, Indonesia, and the United States. Significant achievements include exceeding an annual tea procurement of 10,000 tons and experiencing a 177% increase in overseas membership in the Asia-Pacific region, particularly among younger consumers.
Highlighting its successful IPO on NASDAQ as the first freshly made tea beverage company from China to list there, CHAGEE established itself as a leading player in the global tea market. The review cited an impressive surge in online engagement across social platforms, with discussions around tea culture and tea-inspired lifestyles resonating particularly with consumers under 30.
One of CHAGEE's standout products, the BO•YA Jasmine Green Milk Tea, solidified its popularity, selling over 1.25 billion cups globally from January 2022 to June 2025. The beverage's sales success varied by region, showcasing a tailored approach to local preferences. Additionally, the company introduced more than 20 new products, utilizing innovative brewing techniques that highlight the blending of traditional tea with contemporary flavors.
In pursuit of community engagement, CHAGEE supported various social initiatives, including the opening of pet-friendly stores, children's playgrounds, and inclusive silent stores for the deaf. Maintaining their mission of "Making Friends Through Tea," CHAGEE continues to foster lasting connections through shared tea experiences, positioning itself for a bright future in the expanding global beverage market.
MWN-AI** Analysis
CHAGEE's recent release of its "2025 Year-End Tea Friends Review" reveals impressive growth and expansion that presents a compelling case for potential investors and those analyzing the beverage sector. Operating across eight countries and two continents, CHAGEE has established a robust global footprint, which positions it well in the growing tea market.
A noteworthy factor is CHAGEE's annual procurement exceeding 10,000 tons, underscoring its commitment to maintaining a diverse product range. The strategic partnerships with over 100 tea factories further enhance its supply chain resilience, an essential characteristic in navigating today’s volatile markets. The significant year-over-year increase of 177% in overseas memberships, especially among consumers under 30, reflects a shift towards a lifestyle-centric consumption model that emphasizes community and shared experiences through tea culture.
The success of its BO•YA Jasmine Green Milk Tea and tailored local offerings demonstrates CHAGEE’s agility in adapting to regional preferences, which is crucial in a globalized market. Notably, consumption patterns indicate a rising trend in group orders, highlighting opportunities for large-scale sales that can bolster revenues.
Investors should also consider CHAGEE's innovative approaches, such as the Fresh Brew technology that integrates modern extraction techniques, enhancing the consumer experience with new flavor profiles. This innovation, coupled with accolades from the World Beverage Innovation Awards, positions CHAGEE favorably against competitors.
However, potential market fluctuations and competition should be kept in mind. While CHAGEE's pace of expansion—opening new stores every 1.7 days—is impressive, it also requires continued investment in operational management and quality assurance.
In conclusion, CHAGEE’s strong market positioning, innovative products, and robust growth metrics suggest that it is well-placed for future success. Investors may find CHAGEE an attractive proposition in the food and beverage space, particularly in the increasingly popular premium tea segment.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
SHANGHAI, Jan. 8, 2026 /PRNewswire/ -- On January 8, 2026, CHAGEE released its 2025 Year-End Tea Friends Review. The Review outlines the company's growth over the past year, with its store network now operating in eight countries across two continents. Annual tea sourcing volume surpassed 10,000 tons, covering six major tea categories as well as key Pu'er-producing regions, supported by partnerships with more than 100 tea factories.
Global Footprint Reaches Eight Countries; Asia-Pacific Overseas Membership Climbs 177%
The 2025 Year-End Tea Friends Review shows that CHAGEE's store network currently operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. In April, CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA), becoming the first freshly made tea beverage brand from China to list on a U.S. stock exchange and one of the largest food and beverage IPOs globally since 2022, according to publicly available market data.
Overseas growth has supported the expansion of CHAGEE's customer base. According to the Report, membership in Asia-Pacific overseas markets rose 177% year-on-year in 2025, with 61% of members under the age of 30. Member counts in Singapore, Thailand, Indonesia, and the Philippines increased by approximately 4-fold, 5.4-fold, 20-fold, and 11-fold, respectively. Online engagement related to CHAGEE across international social platforms increased by approximately 250% compared with the prior year. Terms like "tea", "tea culture", and "tea-inspired lifestyle" have become popular among young local consumers, positioning tea as a shared point of cultural interest among younger audiences across markets.
BO•YA JASMINE GREEN MILK TEA Gains Worldwide Popularity
As CHAGEE's global presence grows, BO•YA Jasmine Green Milk Tea continued to gain recognition across international markets. Data from Frost & Sullivan shows that sales of the beverage surpassed 1.25 billion cups between January 2022 and June 2025. The Review indicates BO•YA Jasmine Green Milk Tea ranks among the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand. Preferences vary by region—for instance, consumers in Malaysia and Singapore show greater interest in Peach Oolong Milk Tea—reflecting the company's strategy of tailoring offerings to local preferences as international operations expand.
In the past year, more than 30 million customers placed single orders for two or more cups of BO•YA Jasmine Green Milk Tea, highlighting shared consumption occasions. Group orders rose notably, with orders exceeding 20 cups increasing by more than 15% and orders over 100 cups rising by more than 40% year-on-year.During the Spring Festival holiday, orders of 50–100 cups surged by as much as 259% year-on-year.
In 2025, BO•YA Jasmine Green Milk Tea received the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE was also recognized in the Best Processing/Production Innovation category and named a finalist for several additional international innovation awards.
Annual Tea Sourcing Holds at 10,000 Tons; Modern Tea Approach Supports Supply Chain Development
Within the tea industry, CHAGEE continues to deepen partnerships with upstream producers. In 2025, the company's annual tea sourcing remained at approximately the 10,000-ton scale, with partnerships extending to more than 100 tea factories.
Product innovation further links industry capabilities with consumer preferences. Last year, CHAGEE introduced over 20 new products. Within the Fresh Milk Tea series, more than 50% of new releases featured floral or fruit elements. By applying its Fresh Brew technology system, CHAGEE has integrated contemporary extraction techniques into freshly made tea beverage preparation, bringing new flavor expressions to traditional tea leaves.
In 2025, CHAGEE also completed over 10 craftsmanship and process innovation initiatives in collaboration with tea gardens, factories, and research institutions.
The 2025 Year-End Tea Friends Review further notes that CHAGEE now operates more than 25 pet-friendly stores, has supported the construction of 23 children's playgrounds this year, opened 14 deaf-inclusive silent stores, added 219 new 24-hour locations, and opened new stores at an average rate of one every 1.7 days. Approximately 1340 stores joined CHAGEE's Night Clean Project, supporting 18,000 store partners complete end-of-day operations on schedule.
"Making Friends Through Tea" is more than a tagline—it reflects CHAGEE's ongoing approach of building lasting, respectful connections centered on shared tea experiences. Each day, CHAGEE brings people together through a cup of tea.
SOURCE CHAGEE
FAQ**
How does CHAGEE's expansion into eight countries enhance its market position relative to competitors, including other beverage brands like China Telecom Corp Ltd ADS CHA, in the global tea market?
What specific strategies does CHAGEE utilize to cater to local preferences in diverse markets while increasing its annual tea procurement beyond 10,000 tons, especially compared to companies like China Telecom Corp Ltd ADS CHA?
With CHAGEE's significant membership growth in Asia-Pacific markets, how does this trend reflect the changing consumption patterns of younger demographics, and what role does China Telecom Corp Ltd ADS CHA play in supporting these trends?
How might CHAGEE's awards and product innovations, such as the recognition of BO•YA Jasmine Green Milk Tea, impact its brand perception against competitors like China Telecom Corp Ltd ADS CHA in the global food and beverage landscape?
**MWN-AI FAQ is based on asking OpenAI questions about Chagee Holdings Limited (NASDAQ: CHA).
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