CHAGEE Wins Best Natural/Organic Beverage and Celebrates Three Nominations at World Beverage Innovation Awards 2025
MWN-AI** Summary
On September 16, 2025, Chagee Holdings Limited (NASDAQ: CHA) proudly announced that its signature product, the BO·YA Jasmine Green Milk Tea, clinched the prestigious Best Natural/Organic Beverage award at the World Beverage Innovation Awards. This event, celebrating its 22nd year and hosted by FoodBev Media, recognizes brands that push the boundaries in the beverage industry via innovation and sustainability. In addition to winning this category, CHAGEE received nominations in three other key areas: Best Beverage System, Best Packaging/Labelling Innovation, and Best Processing/Production Innovation, showcasing its commitment to transforming tea culture.
The BO·YA Jasmine Green Milk Tea represents the ideal fusion of traditional tea craftsmanship and modern techniques. Its reputation is built upon the use of natural and organic ingredients that deliver a delightful floral aroma alongside a smooth, indulgent texture. This winning beverage exemplifies CHAGEE’s mission to elevate the global tea experience.
Moreover, the company’s ground-breaking tea extraction technology, inspired by espresso methods, enhances the flavor profile while ensuring sustainability and efficiency in production. This innovation allows for precise, high-quality tea preparation that resonates with contemporary consumers.
CHAGEE’s transformative beverage system also stands out, integrating advanced technology and digital solutions to elevate tea preparation and consumer engagement. With over 7,000 locations, this system enables rapid and consistent tea production, ensuring quality and efficiency across its vast network.
Additionally, CHAGEE’s innovative packaging reflects a blend of functionality, transparency, and cultural richness, enhancing the overall consumer experience and setting new standards for sustainable and engaging beverage packaging.
With over 200 million members globally, CHAGEE’s achievements at the World Beverage Innovation Awards underscore its influential role in reshaping the tea industry.
MWN-AI** Analysis
Chagee Holdings Limited (NASDAQ: CHA) has garnered significant attention following its recent accolades at the World Beverage Innovation Awards 2025, including winning the Best Natural/Organic Beverage category for its signature BO·YA Jasmine Green Milk Tea. This recognition highlights Chagee's innovative approach in merging traditional tea craftsmanship with modern technology, setting it apart in the competitive tea and beverage market.
Investors should view Chagee's accomplishments as a bullish indicator. With over 7,000 stores and a member base exceeding 200 million globally, Chagee has established itself as a formidable player. The company’s commitment to high-quality, sustainably sourced ingredients and its cutting-edge tea extraction technology not only enhance product offerings but also meet growing consumer demands for health and sustainability.
Chagee’s nominations in other categories, such as Best Beverage System and Best Packaging/Labelling Innovation, point towards its holistic operational excellence. The beverage system’s digital integration enables rapid scaling and consistency across locations, directly impacting customer satisfaction and brand loyalty. As modern consumers increasingly prioritize convenience and quality, Chagee’s approach may drive continued market share expansion.
From a market perspective, the current valuations may present attractive entry points for investors, particularly as the natural and organic beverage segment is projected to sustain robust growth. Analyst forecasts suggest that companies demonstrating innovation and sustainability can achieve superior returns in an evolving beverage landscape.
However, potential investors should remain cautious. The beverage industry is susceptible to market fluctuations and changing consumer preferences. Continuous monitoring of Chagee's sales performance, innovation pipeline, and competitive advancements will be critical for informed decision-making.
In conclusion, while Chagee's recent achievements bolster its market position, maintaining a close watch on industry trends and internal growth metrics will be essential for leveraging investment opportunities effectively.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SHANGHAI, Sept. 17, 2025 (GLOBE NEWSWIRE) -- Chagee Holdings Limited (NASDAQ: CHA) (“CHAGEE” or the “Company”), a leading premium tea drinks brand serving healthy and delicious freshly-made tea drinks, was awarded the Best Natural/Organic Beverage category and celebrates being nominated in three additional prestigious categories at the World Beverage Innovation Awards 2025.
The World Beverage Innovation Awards are a globally respected platform, spotlighting brands that redefine the beverage landscape through creativity, sustainability, and consumer appeal. Now in their 22nd year, the awards - hosted by FoodBev Media - honor transformative innovations across the global beverage industry. The awards recognize excellence in over 20 categories, including advanced production technology, sustainable packaging, and health-focused beverages.
CHAGEE’s nominations reflect its leadership in merging traditional tea craftsmanship with modern innovation, marking a significant milestone in its mission to elevate the global tea industry.
The nominations and categories include:
- Best Natural/Organic Beverage: WINNER: BO·YA Jasmine Green Milk Tea
- Best Beverage System: FINALIST: CHAGEE’s Beverage System
- Best Packaging/Labelling Innovation: FINALIST: CHAGEE’s Packaging and Labelling
- Best Processing/Production Innovation: COMMENDED: CHAGEE’s Tea Extraction Technology
BO·YA Jasmine Green Milk Tea
The Company’s signature drink, BO·YA Jasmine Green Milk Tea, sets a global standard for beverages crafted with natural and organic ingredients, delivering an iconic tea latte renowned for its delicate floral aroma and smooth, silky finish. By harmonizing premium, sustainably sourced components with traditional craftsmanship, this beverage offers a refreshing yet indulgent balance of light florals and rich texture, captivating tea lovers worldwide.
Tea Extraction Technology
CHAGEE’s cutting-edge tea extraction technology transforms beverage processing, leveraging espresso-inspired innovation to enhance flavor complexity, boost efficiency, and uphold sustainability. This system delivers unparalleled quality and consistency, redefining modern tea production for a global audience. Inspired by espresso’s high-pressure method, CHAGEE’s custom tea extraction machine forces pressurized hot water through finely ground tea leaves to produce a concentrated essence with vibrant, nuanced aromas.
Beverage System
CHAGEE’s beverage system is a transformative ecosystem that redefines tea preparation, delivery, and consumer engagement through advanced technology, digital precision, and market-driven innovation. This integrated model ensures consistent quality, operational efficiency, and social impact, setting a global benchmark for modern tea culture. The system’s core is a digital framework that unifies the beverage experience. CHAGEE’s “Tea Latte” series blends tea bases, milk, and dairy alternatives with precision. Recipes from the R&D center are transmitted instantly via the internet to automated tea-making machines across 7,000+ stores (as of June 30, 2025) in China and beyond. These machines standardize preparation, enabling staff to produce consistent, high-quality tea in 8 seconds per cup.
Packaging and Labelling
CHAGEE’s packaging for our premium tea beverages introduces a transformative approach to beverage packaging, blending innovative functionality, transparent labeling, and culturally inspired design to enhance the consumer experience. This cohesive system sets a new standard for sustainability, sensory engagement, and global resonance in the beverage industry. By harmonizing the Company’s Three-Taste Straw’s sensory innovation (a design to allow longer contact with the palate to appreciate nuanced flavors), Product ID transparency, and culturally rich design, CHAGEE’s packaging delivers a functional, sustainable, and immersive experience, redefining beverage packaging with global impact.
With over 7,000 teahouses (as of June 30, 2025) and more than 200 million members worldwide, CHAGEE is a leading premium beverage brand with a rapidly expanding network.
The award winners were announced live on Tuesday, 16 September, at 5pm CEST during Drinktec in Munich, Germany.
About CHAGEE
CHAGEE is a leading premium tea drinks brand, serving healthy and delicious freshly-made tea drinks. Founded in 2017, CHAGEE has transformed traditional tea culture into a modern lifestyle experience, leveraging cutting-edge technology and innovative branding. With its commitment to quality, innovation, and cultural connection, CHAGEE continues to reshape the global tea industry.
Media Contact:
Brad Burgess
Chagee.PR@icrinc.com
FAQ**
How does CHAGEE's award-winning BO·YA Jasmine Green Milk Tea compare to China Telecom Corp Ltd ADS CHA in terms of market presence and brand recognition within the beverage sector?
What strategies does CHAGEE employ to maintain its competitive edge against other beverage brands, such as what is seen with China Telecom Corp Ltd ADS CHA?
In what ways do CHAGEE's innovative technologies, like the Tea Extraction Technology, contribute to their sustainability goals compared to companies like China Telecom Corp Ltd ADS CHA?
Given CHAGEE's extensive network of over 7,000 stores, how does its growth trajectory compare to that of China Telecom Corp Ltd ADS CHA in their respective industries?
**MWN-AI FAQ is based on asking OpenAI questions about Chagee Holdings Limited (NASDAQ: CHA).
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