Canadian Soccer Business and STACKTV Partner to Bring Canadian Premier League Soccer Closer to Fans Nationwide
MWN-AI** Summary
On January 29, 2026, Canadian Soccer Business (CSB) announced a strategic partnership with STACKTV, the premium streaming service from Corus Entertainment. This collaboration aims to enhance the visibility and growth of the Canadian Premier League (CPL) and soccer across Canada. As part of the deal, STACKTV will prominently feature as the front-of-kit sponsor for Inter Toronto, amplifying its presence on the field. Additionally, there will be integrated digital content on CPL and OneSoccer platforms, providing fans with engaging contest opportunities and deeper connections to their favorite teams.
This partnership extends beyond matchdays, utilizing Corus’ extensive media network, including Global TV and Corus radio stations, to promote Canadian soccer nationwide. The initiative aligns with CSB’s mission to elevate soccer’s profile in Canada, making it a consistent part of the cultural conversation by sharing compelling stories and enhancing accessibility to the sport.
Michael Beckerman, COO of CSB, emphasized the critical role of media in expanding soccer's audience. He noted, “This partnership with STACKTV reflects our responsibility to bring Canadian soccer into the national conversation through extensive on-air and digital promotion.” Similarly, Jennifer Abrams, Senior VP of Content and Marketing at Corus Entertainment, expressed enthusiasm about partnering with the CPL, stating that this collaboration facilitates connections with an engaged soccer community and supports the momentum of Canadian soccer.
The Canadian Premier League serves as the country’s top-tier men’s soccer league, focused on nurturing local talent and building a strong domestic presence on the global stage. As it enters its eighth season in 2026, the CPL continues to emphasize community engagement and the development of homegrown players, further solidifying its role in Canadian sports.
MWN-AI** Analysis
The recent partnership between Canadian Soccer Business (CSB) and STACKTV presents an exciting opportunity for investors interested in the Canadian sports and media sectors. As STACKTV integrates more deeply into the Canadian Premier League (CPL) ecosystem, its influential role through sponsorship, advertising, and content creation aims to enhance soccer's visibility across the nation.
This collaboration is poised to drive significant brand engagement for STACKTV, leveraging Corus Entertainment’s expansive media reach that includes television and radio platforms. Such visibility is likely to attract a dedicated fan base, which can translate into higher subscription rates and advertising revenues. For CSB, aligning with a significant media player solidifies its commitment to growing soccer’s profile, a strategy crucial for athletes, clubs, and stakeholders in the league.
For potential investors, observing the effectiveness of this partnership will be key. Metrics to watch include increases in viewership ratings for CPL matches, engagement through digital content, and overall audience growth on STACKTV. The synergy between sports and media has historically yielded fruitful results, evidenced by successful integrations seen in other leagues globally.
The potential of the CPL is amplified through initiatives like this, acting as a catalyst for further investment in the league and the broader Canadian soccer market. Stakeholders should monitor not only direct financial outcomes but also shifts in strategic direction for both CSB and Corus, which could affect their market valuations.
In summary, this partnership not only fosters a deeper connection with soccer fans but also presents a strategic lens through which investors can assess the future prospects of the Canadian sports and media landscape. With soccer's popularity on the rise, supporting innovative partnerships like this could prove advantageous in the long run.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
TORONTO, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Canadian Soccer Business (CSB) today announced a new partnership with STACKTV, Corus Entertainment’s premium streaming platform, welcoming the brand into the soccer ecosystem to support the continued growth and visibility of the Canadian Premier League (CPL) and the sport nationwide. The partnership will see STACKTV featured as the front of kit sponsor for Inter Toronto, a significant on-field presence, alongside digital content integrations across CPL and OneSoccer platforms. Fan engagement and contesting opportunities designed to connect with supporters will also be rolled out throughout the season.
The collaboration extends Canadian soccer beyond matchday through national visibility across Corus’ owned media portfolio. This offering includes on-air ads on both Global TV and Corus radio stations across all key markets in Canada, and digital placements on STACKTV. The partnership aligns with CSB’s long-term vision to grow soccer’s audience in Canada by amplifying the sport’s stories, increasing accessibility, and strengthening its place in the mainstream, helping ensure the game remains visible, relevant, and part of the cultural conversation year-round.
“Media and storytelling play a critical role in how sports grow, connect, and endure,” said Michael Beckerman, Chief Operating Officer, Canadian Soccer Business. “This partnership with STACKTV reflects our responsibility to bring Canadian soccer into the national conversation through extensive on-air and digital promotion. By expanding our reach across both digital and linear platforms, we’re helping elevate our clubs, players, and competitions and build deeper, lasting connections across the country.”
“We’re thrilled to partner with the Canadian Premier League on this collaboration bringing STACKTV into the heart of a deeply connected Canadian soccer community," said Jennifer Abrams, Senior Vice-President Content and Marketing at Corus Entertainment. “By connecting STACKTV with highly engaged fans through the front-of-kit sponsorship of Inter Toronto and league-wide media and digital programming, this partnership allows us to extend our reach, support the momentum of Canadian soccer, and align the brand with a national fan community. We’re excited to see the STACKTV brand come to life on the field!”
About Canadian Soccer Business
Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including the Men’s and Women’s National Team and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League (CPL) and League1 Canada.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops, delivers and distributes high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 25 specialty television services, 36 radio stations, 15 conventional television stations, digital and streaming platforms, and social digital agency and media services. Corus’ roster of premium brands includes Global Television, W Network, Flavour Network, Home Network, The HISTORY® Channel, Showcase, Slice, Adult Swim, National Geographic and Global News, along with streaming platforms STACKTV, TELETOON+, the Global TV App and Curiouscast. For more information visit www.corusent.com.
About Canadian Premier League
The Canadian Premier League (CPL), Canada’s Tier 1 domestic men’s soccer league, is committed to its mission of providing opportunities for Canadian players to showcase their abilities on home soil and to gain prominence on the global soccer scene. A link between the amateur and professional games in the country, the CPL develops homegrown talent in support of the growth of Canadian soccer domestically and internationally. The CPL is proud to bring high-quality, professional soccer to communities from coast to coast, partnering with strong ownership groups, world-class corporate partners and passionate supporters to build a league Canadians can proudly support on and off the field. The CPL, which will contest its eighth season in 2026, plays in Concacaf and FIFA sanctioned competitions. For more updates and information, please visit cplsoccer.com
For more information, please contact:
Laura Armstrong
Senior Director, Communications
Canadian Premier League and Canadian Soccer Business
laura.armstrong@cansb.ca
Katrin Ivanov
Coordinator, Communications
Canadian Premier League and Canadian Soccer Business
katrin.ivanov@cplsoccer.com
Jacqui VanSickle
Senior Publicity Manager, STACKTV
Corus Entertainment
Jacqui.vansickle@corusent.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c78b3d67-88d9-489b-b1dd-ad7633fb38ce
FAQ**
How is the partnership with STACKTV expected to impact the visibility and growth of the Canadian Premier League (CPL), considering Corus Entertainment Inc. Class B Non-Voting Shares CJR.B:CC's extensive media reach?
What strategies will CSB implement to maximize fan engagement and contesting opportunities through STACKTV, in relation to Corus Entertainment Inc. Class B Non-Voting Shares CJR.B:CC?
In what ways does the partnership with STACKTV align with CSB's long-term vision to promote Canadian soccer, particularly regarding the economic implications for Corus Entertainment Inc. Class B Non-Voting Shares CJR.B:CC?
How will the sponsorship of Inter Toronto elevate STACKTV's brand identity within the soccer community, particularly in light of the investment opportunities related to Corus Entertainment Inc. Class B Non-Voting Shares CJR.B:CC?
**MWN-AI FAQ is based on asking OpenAI questions about Corus Entertainment Inc. Class B Non-Voting Shares (TSXC: CJR.B:CC).
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