Los Angeles Small Business 'Spreads' Global Reach with Coupang
MWN-AI** Summary
Los Angeles-based Spread The Love, a woman- and minority-owned business specializing in organic nut butters, is set to expand its global footprint into South Korea through a partnership with Coupang, a prominent U.S. technology and Fortune 150 company. Founded in 2013, Spread The Love offers a variety of clean-label nut butters made from ingredients like peanuts, almonds, and cashews, appealing to health-conscious consumers domestically and now internationally.
Val Fishbain, co-founder and president of Spread The Love, expressed enthusiasm about reaching new customers in South Korea, stating that their mission is to provide healthy, clean food as a demonstration of love. The collaboration with Coupang enables the brand to navigate the complexities of exporting easily, allowing Spread The Love to focus on product development while Coupang handles logistics, order processing, and deliveries.
Coupang has established itself as a leader in facilitating U.S. exports, generating over $5 billion in American sales in 2025 alone. Its innovative technology and operational support streamline shipping from fulfillment centers in California directly to customers in Korea, a market that Coupang boasts significant penetration in, claiming roughly half of South Korean adults as customers.
This partnership not only exemplifies how U.S. small businesses can access Asian markets but also highlights Coupang's commitment to supporting American entrepreneurs. As Zach Fishbain, co-founder and CEO, emphasized, the ease of working with Coupang allows small businesses like theirs to focus on making great products while exploring international growth opportunities.
Overall, Spread The Love's venture into the South Korean market underscores the expansion potential for American small businesses through innovative platforms like Coupang, fostering global consumer connections.
MWN-AI** Analysis
As Spread The Love successfully leverages Coupang's impressive logistics and technology to enter the South Korean market, this partnership provides valuable insights for investors and analysts observing the dynamics of small business growth through strategic global expansion.
This Los Angeles-based company, co-founded by Val and Zach Fishbain, specializes in organic, clean-label nut butters, aiming to resonate with increasingly health-conscious consumers both domestically and internationally. By tapping into Coupang’s established platform—which provides access to over half of South Korea's adult population—Spread The Love is positioned for accelerated revenue growth with reduced logistical complications.
Investors should recognize several key takeaways from this partnership. Firstly, the ease of entry into international markets via platforms like Coupang diminishes barriers for small businesses, which historically struggled with exporting complexities. This presents a significant opportunity for small to mid-sized enterprises across various sectors looking to make similar moves into Asia and beyond.
Secondly, the focus on consumer health trends cannot be overstated. With rising demand for clean-label and organic products, businesses that align their offerings with these trends are more likely to see favorable performance in target markets. Spread The Love's product line meets this demand, which bodes well for its market acceptance in South Korea and could lead to similar initiatives in other Asian markets.
Finally, stakeholders should pay attention to how technology-driven solutions are revolutionizing traditional trade. Coupang’s innovative logistics support minimizes operational burdens for small businesses, thereby allowing them to maintain focus on product development and market engagement. This model not only enhances the company's long-term viability but may also encourage broader investment in tech-forward platforms that support small businesses' global ambitions.
In conclusion, Spread The Love's successful expansion via Coupang underscores the importance of strategic partnerships and consumer trend alignment in the current market landscape, providing a roadmap for other small enterprises aiming to scale internationally.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Woman- and minority-owned ‘Spread The Love’ takes its organic, clean-label nut butters global
Spread The Love , a Los Angeles-based maker of organic nut butters, is expanding its global reach into the South Korean consumer market through Coupang , a U.S.-technology and Fortune 150 company that helps American companies export to more than 190 countries and regions around the world.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318774278/en/
“We believe providing healthy, clean, natural food is one of the ways we show love to the people in our lives,” said Val Fishbain, co-founder and president.
“We believe providing healthy, clean, natural food is one of the ways we show love to the people in our lives,” said Val Fishbain, co-founder and president, Spread The Love . “We’re so excited that now, thanks to Coupang, we can share ‘Spread The Love’ with new customers in South Korea and beyond.”
Exporting made easy
Coupang, a recent honoree on the LexisNexis Top 100 Global Innovators list for the second year in a row thanks to its cutting-edge technology and logistics support, helped facilitate more than $5 billion in U.S. sales and exports in 2025 alone.
U.S. sellers ship their products to one of Coupang’s U.S. fulfillment facilities, and the company’s logistics teams receive, store, pick, pack and ship directly to customers in Korea.
“We ship our products to Coupang’s fulfillment center in Riverside, California, and they handle the rest – all the logistics, export paperwork, processing of individual orders and deliveries to international customers,” said Zach Fishbain, Spread The Love co-founder and CEO. “That enables us to stay focused on what we do best – creating delicious, healthy products for our customers.”
From California — and America — to the world
Spread The Love is just one of many U.S. producers that work with Coupang to sell to customers in Asia. Others include POM Wonderful , also of Los Angeles, which produces pomegranate and other fruit products; and Dymatize , of Emeryville, Calif., ROKIT America , of Los Angeles, and SAN Nutrition , of Oxnard, Calif., all nutritional supplement producers.
Coupang offers numerous benefits to U.S. small businesses looking to expand into Asian markets. In South Korea, for example, Coupang counts about half of all adults as customers.
“Coupang is proud to help thousands of American small- and medium-sized businesses like Spread The Love sell their goods to customers around the world,” said Bill Anaya, vice president, Coupang . “We use our innovative, AI-driven export engine to enable great American entrepreneurs and founders — like Val and Zach — to 'spread the love' abroad, find new revenue, and focus on growing their local teams.”
“As a small business, we’re always looking for new markets and new customers,” said Zach Fishbain . “We always knew that to sustain long-term growth, we needed to figure out how to get our products into markets overseas. Coupang makes it so easy.”
About Coupang
Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming and fintech services to customers around the world under the brands that include Coupang, Eats, Play, Rocket Now and FarFetch.
About Spread The Love
Founded in 2013 in Los Angeles, Spread The Love is a certified woman- and minority-owned business specializing in organic, clean-label nut butters. Spread The Love makes a wide range of nut butter products for customers all over the world, including butters from peanuts, almonds, cashews and hazelnuts, in smooth, crunchy and flavored varieties.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260318774278/en/
Media: press@coupang.com
FAQ**
How does Coupang Inc. Class A CPNG plan to further support the expansion of woman- and minority-owned businesses like Spread The Love in global markets beyond South Korea?
What specific logistics advantages does Coupang Inc. Class A CPNG offer to U.S. businesses, such as Spread The Love, that aim to streamline their international shipping processes?
Can you elaborate on the technologies Coupang Inc. Class A CPNG utilizes to drive efficiency for small businesses like Spread The Love in exporting their products to overseas markets?
In what ways does Coupang Inc. Class A CPNG ensure that businesses like Spread The Love remain competitive in the South Korean nut butter market amidst local and international competitors?
**MWN-AI FAQ is based on asking OpenAI questions about Coupang Inc. Class A (NYSE: CPNG).
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