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Diamond Estates Wines & Spirits Inc. to Hold a Special Meeting of Shareholders on December 22, 2025

MWN-AI** Summary

Diamond Estates Wines & Spirits Inc., a key player in the Canadian beverage alcohol market, announced a Special Meeting of Shareholders scheduled for December 22, 2025, at 9:00 AM EST in Niagara-on-the-Lake, Ontario. The meeting aims to ratify a license agreement established on May 10, 2024, involving the Company’s subsidiary, Diamond Estates Wines & Spirits Ltd. ("Diamond Ltd."), and 3346625 Canada Inc. ("Lassonde Holdings"), owned by a significant shareholder, Mr. Pierre-Paul Lassonde.

The License Agreement pertains to royalty arrangements based on sales of the D'Ont Poke the Bear ("DPTB") brand, in addition to options for Diamond Ltd. to acquire DPTB trademarks. This agreement was first communicated on May 13, 2024, and raised as significant enough for shareholder consideration during the upcoming meeting.

Diamond Estates, listed on the TSXV under the symbol DWS, operates four production facilities across Ontario and British Columbia. The company specializes in producing high-quality wines and ciders and markets over 120 beverage alcohol brands throughout Canada. Its diverse product portfolio includes renowned wine brands such as Fat Bastard and Yealands and spirits like Tag Vodka and Barnburner Whisky, depicting a robust commercial division known as Trajectory Beverage Partners. This division allows them to represent various international brands in the wine, spirits, and ready-to-drink categories.

Shareholders will receive detailed information regarding the meeting, including a Management Information Circular and proxy materials, on the company's website and SEDAR+ by November 28, 2025. This marks an important step for Diamond Estates as it navigates its ownership dynamics and potential growth through strategic partnerships.

MWN-AI** Analysis

As Diamond Estates Wines & Spirits Inc. prepares for its Special Meeting of Shareholders on December 22, 2025, potential investors should adopt a cautious “hold” strategy concerning the stock in light of several factors affecting the company’s value proposition.

Firstly, the approval of the License Agreement with Lassonde Holdings for royalty rates linked to the D'Ont Poke the Bear brand is central to Diamond Estates' future profitability. The agreement aims to enhance brand recognition and market penetration but introduces variables related to royalty payments and options for trademark acquisitions that could impact margins. Investors should keep an eye on how these financial commitments align with revenue growth projections from the DPTB branding.

The company’s diversified portfolio across wine, cider, and spirits offers resilience against regional downturns and shifting consumer preferences, making it an appealing long-term hold. However, concerns about rising costs and competition within the beverage market could prompt volatility. Investors should evaluate whether Diamond Estates can maintain its competitive edge through innovation and marketing efforts.

Additionally, the company's operational infrastructure—with four production facilities—is robust but capital-intensive. Stakeholders should monitor any updates regarding production efficiencies, as improvements could bolster profit margins and shareholder returns.

Lastly, the anticipation surrounding the Circular's detailed disclosures will be crucial for assessing risks and opportunities post-meeting. Areas of concern include potential impacts on corporate governance and the balance of power given the control of Lassonde Holdings.

In summary, investors should exercise patience and closely evaluate Developments at the upcoming meeting before making any investment decisions. The combination of a broad beverage portfolio and the upcoming strategic decisions positions Diamond Estates for potential growth, but significant uncertainties exist that warrant a hold rating until clearer signals emerge from management's plans.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Newsfile

Niagara-on-the-Lake, Ontario--(Newsfile Corp. - November 14, 2025) - Diamond Estates Wines & Spirits Inc. (TSXV: DWS) ("Diamond Estates" or the "Company") wishes to announce that it will hold a Special Meeting of its Shareholders (the Meeting") on December 22, 2025 at 9:00 AM (EST).

Matters to be considered at the Meeting will include the approval and ratification of the license agreement of May 10, 2024 between Diamond Estates Wines & Spirits Ltd. ("Diamond Ltd.", a 100% owned subsidiary of the Company) and 3346625 Canada Inc. ("Lassonde Holdings"), the holding company of Mr. Pierre-Paul Lassonde, a control shareholder of Lassonde Industries Inc. ("Lassonde"), two related parties of the Company (the "License Agreement") as it relates to, among other things, royalty rates paid by Diamond Ltd. to Lassonde Holdings based on sales of D'Ont Poke the Bear ("DPTB") brands, and also options given by Lassonde Holdings to Diamond Ltd. to acquire the DPTB trademarks at certain times. The License Agreement was previously announced by the Company in a news release dated May 13, 2024.

Further information about the Meeting and the matters to be considered will be included in the Management Information Circular (the "Circular") being provided in connection with the Meeting. The Notice of Meeting, Circular, and related proxy materials will be filed on the Company's website and on the Company's SEDAR+ profile at www.sedarplus.ca by November 28, 2025, and provided to shareholders.

About Diamond Estates Wines and Spirits Inc.

Diamond Estates Wines and Spirits Inc. is a producer of high-quality wines and ciders as well as a sales agent for over 120 beverage alcohol brands across Canada. The Company operates four production facilities, three in Ontario and one in British Columbia, that produce predominantly VQA wines under such well-known brand names as 20 Bees, Creekside, D'Ont Poke the Bear, EastDell, Lakeview Cellars, Mindful, Shiny Apple Cider, Fresh Wines, Red Tractor, Seasons, Serenity and Backyard Vineyards.

Through its commercial division, Trajectory Beverage Partners, the Company serves as the sales agent for a wide range of leading international beverage brands.

Wine Portfolio:

Trajectory represents renowned wine brands, including Fat Bastard and Gabriel Meffre from France; Kaiken from Argentina; Kings of Prohibition from Australia; Yealands, Kono, Tohu, and Joiy Sparkling Wine from New Zealand; Talamonti and Cielo from Italy; Porta 6, Julia Florista, Boas Quintas, Catedral, and Cabeca de Toiro from Portugal; as well as C.K Mondavi & Family, Charles Krug, Line 39, Harken, FitVine, and Rabble from California. Trajectory also represents a broad portfolio of wines sold exclusively to restaurants, bars and private consumers.

Spirits Portfolio:

The Company also represents distinguished spirit brands such as Tag Vodka, Ginslinger Gin, and Barnburner Whisky from Ontario; Cofradia Tequila and Hussong's Tequila from Mexico; Islay Mist and Waterproof blended Scotch whiskies from Scotland; Glen Breton Canadian whiskies from Nova Scotia; Five Farms Irish Cream Liqueur and Broker's Gin from the UK; Tequila Rose Strawberry Cream, 360 Vodka, and Holladay Bourbon from the USA; Giffard Liqueurs from France; and Becherovka from the Czech Republic.

Beer, Cider, and RTD Portfolio:

In the beer, cider, and ready-to-drink (RTD) categories, Trajectory represents Bench Beer, Henderson Beer, Niagara Craft Cider, TAG and Ginslinger RTDs, and Darling Mimosas from Ontario; Rodenbach beer from Belgium; La Trappe beer from the Netherlands; and Warsteiner beer from Germany.

For more information, please contact:

Andrew Howard Basman Alias
President & CEO Chief Financial Officer
ahoward@diamondwines.combalias@diamondwines.com
Contact number: 905-685-5673 

 
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements

This press release contains forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Diamond Estates Wines and Spirits Inc. to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Actual results and developments are likely to differ, and may differ materially, from those expressed or implied by the forward-looking statements contained in this press release. Such forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not limited to: the economy generally; consumer interest in the services and products of the Company; financing; competition; and anticipated and unanticipated costs. While the Company acknowledges that subsequent events and developments may cause its views to change, the Company specifically disclaims any obligation to update these forward-looking statements. These forward-looking statements should not be relied upon as representing the views of the Company as of any date subsequent to the date of this press release. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/274678

FAQ**

How do the developments surrounding Diamond Estates Wines & Spirits Inc. DWS:CC impact the local economy of Niagara-on-the-Lake, particularly in relation to the tourism and wine industries?

The developments surrounding Diamond Estates Wines & Spirits Inc. positively impact the local economy of Niagara-on-the-Lake by enhancing tourism and the wine industries, creating jobs, attracting visitors, and increasing revenue through wine sales and related experiences.

Given the investor meeting on December 22025, what are the anticipated implications of the License Agreement with Lassonde Holdings for the future market position of Diamond Estates Wines & Spirits Inc. DWS:CC?

The License Agreement with Lassonde Holdings is expected to enhance Diamond Estates Wines & Spirits Inc.'s market position by expanding distribution, increasing brand visibility, and leveraging Lassonde's expertise in beverage innovation and marketing.

What role does Niagara-on-the-Lake play in the production and branding strategies of Diamond Estates Wines & Spirits Inc. DWS:CC, especially in terms of regional branding and consumer recognition?

Niagara-on-the-Lake serves as a pivotal element in Diamond Estates Wines & Spirits Inc.'s production and branding strategies, leveraging its prestigious wine region reputation to enhance regional branding and foster consumer recognition in a competitive market.

How has the partnership with Trajectory Beverage Partners enhanced the portfolio and distribution network of Diamond Estates Wines & Spirits Inc. DWS:CC within the Niagara-on-the-Lake area?

The partnership with Trajectory Beverage Partners has significantly enhanced Diamond Estates Wines & Spirits Inc.'s portfolio and distribution network by expanding its market reach, improving shelf space, and leveraging Trajectory's established relationships within the Niagara-on-the-Lake area.

**MWN-AI FAQ is based on asking OpenAI questions about Diamond Estates Wines & Spirits Inc. (TSXVC: DWS:CC).

Diamond Estates Wines & Spirits Inc.

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