56% of Global Business Leaders Believe AI Will Do Their Job in Five Years
MWN-AI** Summary
A recent study released by Hotwire Global, ROI?DNA, and the House of Beautiful Business reveals significant insights into the evolving role of artificial intelligence (AI) in the workforce, indicating that 56% of global business leaders believe AI could perform most of their jobs within five years. This research, based on a survey of 900 business leaders, highlights a growing trend toward “Agentic Organizations,” where businesses are increasingly integrating AI as part of their workforce rather than merely utilizing it as a tool.
The study's findings suggest that while AI is enhancing employee empowerment—69% of respondents feel more empowered by AI—there exists a palpable concern about job security due to its rapid advancement. Notably, 21% of participants already interact with AI as a colleague, with 62% open to having AI manage routine tasks. More strikingly, 43% expressed comfort with being managed by an AI supervising their performance.
Additionally, the research shows that AI influences purchasing decisions significantly, with 82% of leaders relying on AI for advice and 32% willing to let AI make purchases autonomously on their behalf. This points to a shift in consumer trust towards AI, emphasizing its burgeoning role in both workplace dynamics and consumer behavior.
As the marketing landscape adapts to this shift, 60% of businesses are monitoring their brand's representation by AI agents. However, many express concerns about AI's capability to accurately reflect their brand image. The report suggests that brands must actively enhance their visibility and trustworthiness to engage effectively in a reality where AI agents are primary customer touchpoints.
This research underlines the necessity for businesses to develop strategies that embrace AI's transformative potential in both workforce management and consumer engagement.
MWN-AI** Analysis
The findings from the research conducted by Hotwire Global, ROI?DNA, and the House of Beautiful Business offer critical insights for future market strategies, especially in light of the 56% of business leaders who believe AI can perform their jobs within five years. The rapid evolution of AI from a supportive tool to an integral part of the workforce is reshaping organizational structures and consumer interactions.
As AI becomes increasingly autonomous, companies must adapt their strategies to engage with this new "machine audience." The fact that 82% of leaders rely on AI for purchasing decisions indicates a significant shift in consumer trust toward AI. Businesses should invest in enhancing their AI presence, ensuring accurate and engaging brand representation through AI platforms. Ignoring this trend could lead to a misalignment between brand perception and consumer expectations.
Moreover, considering that 62% of leaders would welcome AI employees to handle routine tasks, organizations must redefine job roles and responsibilities. Preparing workforces for collaboration with AI will be key. Training programs focused on human-AI interaction and task management will enable a smoother integration of AI into everyday work processes.
For marketing and communication professionals, there is a clear call to action: leveraging tools like GEO and understanding AI's voice is imperative to maintaining brand relevance. As consumers increasingly turn to AI for advice and recommendations, those companies that audit and refine their AI interactions will likely gain a competitive advantage.
In conclusion, businesses must embrace this technological shift by rethinking traditional roles, investing in AI capabilities, and ensuring brand integrity across AI communications. This proactive adaptation to AI’s rise is essential not just for survival, but for thriving in the future marketplace.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SAN FRANCISCO, Jan. 21, 2026 (GLOBE NEWSWIRE) -- Today, Hotwire Global, ROI?DNA, and the House of Beautiful Business released new research on the rise of Agentic Organizations – businesses that are not only utilizing AI but starting to treat AI agents as part of the workforce. This study of 900 global business leaders reveals how AI is rapidly shifting from a supportive tool to an autonomous force inside and outside organizations. While AI is already reshaping workflows, decision-making, and career paths, influencing purchase decisions and even completing transactions on their behalf, the findings are clear: your next colleagues and customers will soon be AI too.
Key Findings
- 69% say AI makes them feel more empowered, yet 56% believe AI could do most of their job within five years
- 21% feel they already interact with AI like a colleague, and 62% said that they would welcome having an AI employee to handle routine tasks
- Most strikingly, 43% said they would be comfortable being managed by an AI that not only assigns tasks but reviews their performance
- 82% rely on AI tools for advice on purchasing decisions; 32% would trust an AI assistant to make purchases autonomously
“AI is actively playing a role in how work and life gets done,” said Grant Toups, Global CEO at Hotwire and ROI?DNA. “But there is some dissonance in the experience. People feel more empowered using it but also see how quickly their roles may change. From a consumer perspective many already trust AI to make decisions, including purchases on their behalf. At work, AI is increasingly acting as a colleague, working alongside humans and may soon manage them. For marketing and comms leaders, the message is clear: we have a new machine audience to engage or risk missing the moment.”
The need for marketing and comms leaders to adapt to AI as a channel is well understood. 60% of businesses say they actively monitor how AI agents are describing their brand, although 22% are not confident that the AI summaries accurately reflect their brand. And auditing your brand alone is not enough in a reality where AI agents are the first customer touchpoint; brands now must take action as people look to AI to answer, recommend and act on this advice by using GEO tools like Hotwire Spark and Hotwire Radiate to make themselves more visible, relevant and trusted.
Hotwire continues to be at the forefront of AI research and thought leadership, supporting brands as they navigate the rapid pace of change and innovation. This Agentic Organizations report is the third report in Hotwire Global and House of Beautiful Business’ series into how brands are adapting to this new AI-centric world, providing insights and actionable advice to help brands deploy the right business, marketing and comms strategies to thrive.
The Agentic Organizations research combines quantitative and qualitative insights to capture how agentic AI is transforming work and consumer behavior. The research is based on and includes:
- A survey of 900 professionals across the U.S., Europe, and Singapore completed in November 2025 by Pollfish
- In-depth interviews with experts in AI, organizational design, cybersecurity, and behavioral science
- A virtual convening of practitioners and researchers to surface early signals and barriers
- A written dialogue between an AI innovator and a cyberpsychologist, offering contrasting perspectives on human and machine agency
For further details or to download the full report, please visit: https://www.hotwireglobal.com/agentic-organizations/?utm_source=PressRelase&utm_medium=organic&utm_campaign=AgenticOrganizations
About Hotwire Global
Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, we weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.
Hotwire is part of The Enero Group. Follow us here to see how 25 years at the forefront of communications and marketing help Hotwire make the technical, irresistible.
About House of Beautiful Business
The House of Beautiful Business is the network for the life-centered economy. Our mission is to create a new kind of business that is more purposeful, inclusive, and sustainable, in one word: beautiful. Thought leadership-driven, community-powered, and experience-based, we bring together business leaders, economists, policy-makers, technologists, scientists, artists, and activists through in-person gatherings, online programs, consulting, publications, performances, and art. We inspire and enable them to shape an economy that honors all forms of life.
Contact:
Hotwire Global
Kimberly Otzman
kimberly.otzman@hotwireglobal.com
Images accompanying this announcement are available at
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FAQ**
How does the rise of Agentic Organizations, as reported, impact the investment potential of companies like Enigmatig Limited Class A EGG that are integrating AI into their workforce?
With 56% of leaders believing AI could perform their jobs within five years, how might Enigmatig Limited Class A EGG leverage AI to enhance efficiency and drive revenue growth?
Considering that 82% of professionals rely on AI for purchasing advice, what strategies should Enigmatig Limited Class A EGG implement to engage effectively with this emerging AI-driven consumer landscape?
Given the study's insights into AI's role as a colleague, how might Enigmatig Limited Class A EGG adapt its organizational design to better accommodate AI agents in team structures and decision-making processes?
**MWN-AI FAQ is based on asking OpenAI questions about Enigmatig Limited Class A (NYSE: EGG).
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