Freeze Tag Launches TownTrek App, Powered by Eventzee Technology, to Promote Community Exploration
MWN-AI** Summary
Freeze Tag, Inc. (OTC: FRZT) has launched an exciting new application called TownTrek, aimed at promoting community exploration through interactive challenges and activities. Leveraging Eventzee’s proven scavenger hunt technology, TownTrek offers users a dynamic platform to discover their local areas in an engaging manner. CEO Craig Holland expressed enthusiasm about this development, emphasizing TownTrek's capacity to facilitate immersive experiences that highlight hidden gems in towns across the country.
The application is ideally suited for downtown and tourism clients, providing a targeted experience specifically designed for main street organizations, tourism boards, and visitor bureaus. Organizations can collaborate with the TownTrek team to feature local events and locations within the app. Jay Marks, the Executive Director of Main Street/DDA Adrian, Michigan, applauded this partnership, highlighting its potential to enhance local tourism and foster community connections.
TownTrek enables participants to explore their surroundings through ten different challenge types, including photo opportunities at landmarks, trivia questions, GPS check-ins, and QR code scans at local businesses. This flexibility allows communities to create personalized walking tours, promote local businesses, and facilitate seasonal celebrations that enhance foot traffic and encourage local exploration.
For communities interested in adopting TownTrek, more information and customization options can be found at www.towntrekapp.com, with direct contacts available for inquiries. As a leader in location-based mobile games, Freeze Tag continues to innovate with applications like TownTrek, which promise to enhance community engagement and tourism in a fun, interactive format.
MWN-AI** Analysis
The recent launch of Freeze Tag's TownTrek app, powered by Eventzee technology, marks a strategic pivot for the company in the burgeoning sector of location-based mobile applications aimed at community engagement and tourism. This innovative approach not only showcases Freeze Tag’s commitment to promoting local exploration but also positions the company favorably within the competitive landscape of community engagement tools.
Investors should focus on a few key aspects regarding this launch. First, the successful integration of Eventzee’s established scavenger hunt technology indicates that Freeze Tag is leveraging existing strengths while exploring new markets. With ten types of challenges and customizable features, TownTrek not only appeals to tourists but also encourages local residents to engage with their communities, thereby targeting dual revenue streams.
Moreover, the potential partnerships with main street organizations and tourism boards can amplify the app's visibility. Such collaborations could drive user adoption, creating robust revenue opportunities for Freeze Tag through local sponsorship and advertising deals. The fact that towns can design bespoke tours also adds to the app’s marketability, catering to varied community interests which should attract a diverse user base.
However, investors should remain cautious. The press release includes forward-looking statements, signaling inherent risks and market uncertainties in implementing new technologies and marketing creative solutions. The success of TownTrek will depend on user engagement levels and its competitive positioning against other community-focused apps.
In summary, while the TownTrek launch holds promise for both community engagement and financial growth, potential investors should monitor its uptake and reception in the market. As a small-cap player, Freeze Tag (OTC: FRZT) presents both opportunities for impressive returns and the typical risks associated with early-stage product launches.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Tustin, CA, April 22, 2025 (GLOBE NEWSWIRE) -- Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, is excited to announce the launch of TownTrek , an innovative application powered by Eventzee ’s scavenger hunt technology. TownTrek offers users an engaging way to explore their communities through interactive challenges and activities.?
“We’re thrilled to introduce TownTrek, leveraging Eventzee’s robust platform to create immersive local experiences,” said Craig Holland, CEO of Freeze Tag. “TownTrek is a platform that encourages organizers, residents and visitors alike to discover the hidden gems of their towns in a fun and interactive way.”?
For years Eventzee has been a proven success for downtown and tourism clients, but the TownTrek brand offers a more marketable experience specifically designed for main street organizations, tourism boards, and visitor bureaus. Cities interested in featuring their locations or events within the app can contact the TownTrek team for collaboration opportunities.
“Our partnership with Eventzee has allowed us to offer a unique platform that promotes local tourism and community engagement,” said Jay Marks, Executive Director for Main Street/DDA Adrian, Michigan. “We’re excited to bring TownTrek to our community with a specialized focus on fostering community connections.”
With 10 different challenge types to choose from, communities can design custom walking tours, promote small businesses, and encourage local exploration in creative ways. Participants can snap photos at landmarks, answer trivia questions, check in at GPS locations, scan QR codes at participating businesses, and more! Whether it’s a historical tour, a shop-local initiative, or a seasonal celebration, Eventzee provides the tools to drive engagement, boost foot traffic, and foster community connections.
Ready to bring TownTrek to your community? Visit www.towntrekapp.com/ or contact the team directly at info@towntrekapp.com today to learn how we can customize the experience for your downtown district.
About Main Street/DDA Adrian Michigan
The Downtown Adrian Main Street DDA (Downtown Development Authority) in Adrian, Michigan was established by the city nearly 30 years ago and is responsible for enhancing the downtown area through various initiatives. It's part of the National Main Street Program, an initiative focused on revitalizing downtowns through historic preservation and community engagement. The DDA's activities include supporting downtown businesses with a focus on retail and dining, social and community events, public art initiatives, and economic development pursuits.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio includes hits such as Munzee, a social platform with more than 12 million locations worldwide and hundreds of thousands of players that blends gamification and geolocation into an experience that rewards players for going places in the physical world. Our Eventzee platform offers a fully customizable gaming solution that allows organizations and businesses to create branded virtual, physical and hybrid scavenger hunts for their customers and constituents. Freeze Tag’s other games include WallaBee, an addictive collecting game with over 2,400 beautifully drawn digital cards, and Painted Rocks App, a new and innovative way to track, share, and find painted and kindness rocks through an interactive map, as well as many social mobile games that provide endless hours of family-friendly fun. For more information about Freeze Tag, go to: https://www.freezetag.com .
Forward-Looking Statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.
info@freezetag.com 714-210-3850 x26
FAQ**
How does Freeze Tag Inc (FRZT) plan to differentiate TownTrek from other location-based mobile apps currently available in Tustin, CA, and what specific marketing strategies will be employed to attract local users?
In what ways will Freeze Tag Inc (FRZT) ensure that TownTrek effectively promotes local businesses and fosters community engagement in Tustin, CA, through its interactive challenges and activities?
What partnerships or collaborations has Freeze Tag Inc (FRZT) established or plans to establish with local organizations in Tustin, CA, to enhance the user experience on the TownTrek platform?
How does Freeze Tag Inc (FRZT) intend to measure the success of TownTrek in promoting tourism and community exploration in Tustin, CA, and what metrics will be used to evaluate its impact?
**MWN-AI FAQ is based on asking OpenAI questions about Freeze Tag Inc (OTC: FRZT).
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