FirstService Residential launches new resident insurance solution in partnership with VIU by HUB
MWN-AI** Summary
FirstService Residential, a major player in North American property management, has unveiled a new resident insurance solution in collaboration with VIU by HUB, an insurance platform under HUB International. The initiative targets the prevalent issue of underinsurance, which affects approximately two-thirds of U.S. homes—often only becoming apparent during claims processes. This can lead to unexpected costs, frustration, and community disruptions.
The newly launched program aims to make insurance more accessible and transparent. Residents can utilize the service to compare quotes from over 50 top national insurers for various needs, including home and auto coverage. VAU by HUB also offers unbiased advice from licensed agents to help tailor the insurance plans according to individual resident needs. This approach not only simplifies the insurance experience but also provides a proactive solution to potential underinsurance issues that can affect entire communities.
Andrew Lester, president of FS Insurance Brokers, emphasized the convenience and commitment to residents, stating that the solution is available whenever insurance decisions need to be made, without any obligation to purchase. This flexibility is particularly crucial, as Bryan Davis, president of VIU by HUB, noted that underinsurance impacts entire communities and highlighted the proactive stance FirstService Residential has taken.
Residents interested in this new insurance program can access it through a dedicated online platform or by phone. With 24/7 customer care and tailored support, FirstService Residential continues to focus on enhancing the value of properties and the lives of residents, ensuring that they are protected against potential risks. This innovative partnership not only addresses existing gaps in insurance coverage but also reinforces FirstService Residential's commitment to enriching community living.
MWN-AI** Analysis
FirstService Residential's recent launch of a resident insurance solution in partnership with VIU by HUB signifies an important strategic move in the property management sector, promising to address the prevalent issue of underinsurance among residents. Approximately two-thirds of homes in the U.S. are reportedly underinsured, leading to financial strain when claims arise. By facilitating an accessible and transparent platform that allows residents to compare insurance quotes across more than 50 national carriers, this new offering could enhance resident satisfaction and community stability.
From an investment perspective, this initiative indicates a proactive approach by FirstService Residential to bolster its service offerings, potentially increasing its competitive edge in a crowded marketplace. Investors should consider how such value-added services might not only improve client retention rates but also attract new residents to properties managed by FirstService. As more consumers prioritize comprehensive coverage, the integration of this insurance solution positions the company to capture additional market share.
Furthermore, this move aligns with current consumer trends where convenience and personalized services are paramount. The collaboration with VIU by HUB ensures residents receive tailored advice without the pressure to purchase immediately, enhancing trust and engagement. This could lead to broader adoption of the service, driving revenue growth in the long term.
As the insurance market becomes increasingly competitive, FirstService Residential's branding as a community-centric and innovative service provider may appeal to boards and developers looking for property management partners. Thus, it is advisable for investors to monitor FirstService Residential's progress in rolling out this insurance solution and its impact on financial performance metrics. In conclusion, this strategically thoughtful initiative positions the company favorably for sustainable growth and resilience amid an evolving insurance landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
DANIA BEACH, Fla., Feb. 18, 2026 /PRNewswire/ -- FirstService Residential, North America's leading property management company, is proud to announce the launch of a new resident insurance solution designed to close the insurance coverage gap, offer more choice, and simplify life for residents and boards at the communities it manages. This new program is delivered through a partnership between its affiliated company FS Insurance Brokers and VIU by HUB, an omnichannel insurance platform developed by HUB International, one of the largest personal lines insurance brokerage firms in the U.S.
Closing the insurance coverage gap
Recent studies show that about two out of every three homes nationwide may be underinsured1. Residents often discover this only when it's time to file a claim. This can lead to significant extra costs, frustration, and even impact neighbors with property damage or disruptive projects nearby. FirstService Residential's program aims to address these challenges by making insurance more accessible, transparent, and tailored to the needs of every resident.
Whether it's time for annual renewal or an opportunity to explore better coverage options, residents can compare quotes from top national insurers for home, auto, and more, all in one place. As a brokerage, VIU by HUB o?ers neutral advice to tailor insurance to match each resident's needs. The individual licensed agents of VIU by HUB provide expertise, guidance and quotes in seconds from 50+ top-rated carriers, with coverage across the U.S.
"We are always looking for new ways to add value and simplify life in the communities we serve," said Andrew Lester, president of FS Insurance Brokers. "Our new resident insurance solution is available whenever your residents need it. There's no obligation, just convenience when insurance decisions arise."
"Property managers see firsthand what happens when residents are underinsured. It affects the whole community," said Bryan Davis, President of VIU by HUB. "FirstService Residential recognized that gap and is taking a proactive approach to help residents protect themselves and their neighbors."
How it works
Residents in the U.S. can access the program by visiting fsresidential.com/insurance or calling (844) 217-7905. VIU by HUB's licensed advisors shop across 50+ carriers to find coverage based on each resident's needs and can help review coverage as circumstances change. There is no obligation to purchase, just convenient access to neutral advice and competitive quotes whenever insurance decisions arise.
For more information, visit fsresidential.com/insurance
1 American Property Casualty Insurance Association (APCIA)
About FirstService Residential
FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.
Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FS Insurance Brokers, FirstService Energy, and special districts teams deliver additional levels of support.
Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.
FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.
About VIU by HUB
Headquartered in Chicago, Illinois, VIU by HUB is a licensed insurance agency and omnichannel insurance brokerage platform backed by one of the largest personal insurance brokers, Hub International. VIU provides a real-time insurance shopping experience for consumers, offering a wide choice of carriers and neutral, proactive advice. VIU also seamlessly integrates within the systems of its strategic partners in real estate, finance, automotive and other industries to meet customer needs and ultimately add value and drive new revenue. For more information, visit the VIU by HUB Newsroom.
SOURCE FirstService Residential
FAQ**
How does FirstService Residential's new insurance solution impact the overall value proposition of FirstService Corporation FSV in terms of improving resident satisfaction and easing property management challenges?
With the partnership between FirstService Residential and VIU by HUB, how does FirstService Corporation FSV plan to leverage this initiative to differentiate itself from competition in the property management industry?
What metrics will FirstService Residential use to assess the success of their new resident insurance solution, and how might this influence future strategies for FirstService Corporation FSV?
Considering the significant number of underinsured homes, what long-term trends does FirstService Corporation FSV foresee in the insurance sector as a result of this new program's implementation?
**MWN-AI FAQ is based on asking OpenAI questions about FirstService Corporation (NASDAQ: FSV).
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