FitLife Brands' Irwin Acquisition Might Not Be Fully Priced In
2025-11-20 03:59:50 ET
My thesis for FitLife Brands ( FTLF ) is that its roll-up strategy in the supplement industry is likely to produce strong growth. Its CEO Dayton Judd, is buying smaller supplement companies at very low prices, improving their operations, and then expanding their distribution. And the company recently made a big acquisition. In August 2025, FitLife Brands bought Irwin Naturals in a bankruptcy auction . This deal could potentially double FitLife’s revenue in 2026, and it’s already made a major contribution to the company’s third-quarter results. It looks like the revenue and EBITDA growth from this deal isn’t fully priced in, so right now FitLife is undervalued....
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FitLife Brands' Irwin Acquisition Might Not Be Fully Priced In
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