Greenlane Appoints Jason Hitchcock as Chief Executive Officer to Advance Digital Asset Treasury Strategy
MWN-AI** Summary
Greenlane Holdings, Inc. (NASDAQ: GNLN) has appointed Jason Hitchcock as its new Chief Executive Officer, effective immediately, as the company intensifies its focus on its Digital Asset Treasury (DAT) strategy centered around the Berachain blockchain. With over 15 years of experience in technology and digital finance, Hitchcock aims to lead Greenlane in expanding its participation in the decentralized finance sector through capital allocation strategies, validator operations, staking, and liquidity provisioning.
Previously, Hitchcock served as Head of Business Development at thirdweb, where he successfully scaled enterprise strategies across over 150 blockchain networks. His robust background also includes pivotal roles at Twitch and as a founding member of Bebo, where he was instrumental in the company’s growth and subsequent acquisition by Twitch. Hitchcock has been actively involved in decentralized finance since 2020, co-founding Four Moons, a DeFi advisory firm focused on yield generation and digital asset strategies.
As the new CEO, Hitchcock's mandate includes overseeing corporate strategy and ensuring disciplined participation in Berachain's Proof of Liquidity ecosystem, which incentivizes active liquidity provision over traditional token lockup. He projects that Greenlane intends to become the largest public holder of BERA, Berachain's native token, to leverage yield opportunities arising from its validator and liquidity operations.
Greenlane aims to enhance its digital asset treasury strategy, seeking to build long-term shareholder value through transparent capital management while adhering to governance standards suitable for a publicly traded company. This strategic move aligns with Greenlane's broader objective to support blockchain infrastructure and sustainable decentralized applications as a part of the growing digital asset landscape.
MWN-AI** Analysis
The recent appointment of Jason Hitchcock as the Chief Executive Officer of Greenlane Holdings, Inc. marks a strategic pivot for the company as it intensifies its focus on the burgeoning digital asset market, specifically through its Berachain-focused Digital Asset Treasury (DAT) strategy. Investors might consider this transition a pivotal moment, signaling Greenlane’s commitment to harnessing blockchain technology, particularly the Proof of Liquidity mechanism that Berachain offers.
Hitchcock’s experience in scaling revenue engines for tech and decentralized finance positions him well to execute Greenlane’s ambitious capital allocation plans within the blockchain ecosystem. His previous roles in companies like thirdweb, Twitch, and Bebo illustrate a career focused on business development and partnership cultivation—skills that will be essential as Greenlane deepens its ecosystem participation through validator operations, staking, and liquidity provisioning.
Investors should watch closely as Hitchcock aims to position Greenlane as a leading holder of BERA, Berachain's native asset. His strategy focuses on utilizing the company’s treasury to capitalize on the economic cycles within Berachain's infrastructure, a move that could yield substantial rewards but comes with inherent risks associated with digital asset volatility and regulatory pressures.
While the potential for high returns exists, the speculative nature of digital assets necessitates a cautious approach. Investors should prepare for fluctuations due to the emerging regulatory landscape and market dynamics. Engaging with Greenlane’s evolving strategy could represent an attractive opportunity, especially with the company’s goal of disciplined capital deployment and transparency. However, individuals should carefully assess their risk tolerance before making investment decisions related to Greenlane, particularly given the unpredictable nature of cryptocurrency markets. Balancing the opportunity presented by this leadership change with an understanding of the associated risks will be crucial for investors navigating this evolving sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
BOCA RATON, Fla., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Greenlane Holdings, Inc. ("Greenlane" or the "Company") (NASDAQ: GNLN) today announced the appointment of Jason Hitchcock as its Chief Executive Officer, effective immediately.
Mr. Hitchcock is a technology executive with over 15 years of experience building and scaling revenue engines across SaaS, blockchain infrastructure, and decentralized finance. He joins Greenlane as the Company continues to execute its Berachain-focused Digital Asset Treasury ("DAT") strategy, combining disciplined capital allocation with active ecosystem participation through validator operations, staking, and liquidity provisioning.
Technology Leadership and Enterprise Revenue Growth
Mr. Hitchcock most recently served as Head of Business Development at thirdweb, a leading open-source Web3 developer tools and infrastructure platform. In that role, he built and led the company's enterprise go-to-market strategy, scaling a program across more than 150 blockchain networks and structuring channel partnerships to drive developer tool adoption among startups building in web3.
Earlier in his career, Mr. Hitchcock held senior business development and partnership leadership roles at Twitch and Bebo, contributing to platform growth in high-scale digital environments. At Bebo, Mr. Hitchcock was on the founding team and served as Head of Business Development, leading go-to-market strategy across multiple product experiments and helping drive the company's acquisition by Twitch.
Decentralized Finance and Digital Asset Experience
Mr. Hitchcock has been an active participant in decentralized finance since 2020, with hands-on experience deploying capital across decentralized finance protocols for yield generation, liquidity provisioning, and token management. He co-founded Four Moons, a decentralized finance advisory and liquid token investment firm, where he raised two private funds and managed digital asset strategies focused on yield generation through decentralized finance protocols, delivering strong returns through disciplined portfolio construction and active risk oversight.
Jason holds a Bachelor of Arts in Political Science from Carleton College.
Leadership Mandate at Greenlane
As Chief Executive Officer, Mr. Hitchcock will oversee corporate strategy, capital allocation, operational execution, and the continued development of Greenlane's digital asset treasury initiatives. His mandate includes deepening the Company's participation within the Berachain ecosystem across validator infrastructure, staking, and liquidity provisioning, while maintaining governance, disclosure, and risk management standards consistent with a Nasdaq-listed public company.
"I'm excited to lead Greenlane's strategy to accumulate BERA and put our treasury to work within Berachain's Proof of Liquidity ecosystem," said Mr. Hitchcock. "Berachain's PoL mechanism is uniquely designed to reward active liquidity provision rather than passive token lockup—validators, liquidity providers, and stakers all participate in an economic flywheel where network activity drives BGT emissions, protocol incentives, and yield opportunities. Greenlane intends to be the largest public holder of BERA and to use the scale of our position across validators, reward vaults, and liquidity pools to capture yield generated by this flywheel and accelerate our accumulation strategy. Our focus is on disciplined capital deployment, transparent reporting, and building durable long-term value for shareholders."
About Greenlane
Greenlane is a global platform for the development and distribution of premium lifestyle accessories and consumer products through a broad network of specialty and convenience retailers and direct-to-consumer channels. Alongside its operating business, in October 2025, the Company initiated a Berachain-focused digital asset treasury strategy dedicated to acquiring BERA and increasing BERA-per-share through treasury management. The Company is a Berachain ecosystem participant focused on supporting the development and operation of blockchain-based infrastructure, including assets and applications built on Berachain. The Company engages in network staking, liquidity provisioning, and strategic initiatives intended to contribute to the long-term sustainability of decentralized protocols within its portfolio.
About Berachain
Berachain (BERA) is the first blockchain powered by Proof of Liquidity, an extension of Proof of Stake that aligns network security with ecosystem liquidity. Rather than locking tokens in isolation, Berachain's PoL mechanism incentivizes users to provide liquidity to decentralized finance applications and stake receipt tokens in Reward Vaults to earn BGT, a non-transferable governance token. Validators direct BGT emissions to Reward Vaults based on protocol incentives, creating a market-driven flywheel that rewards liquidity providers, validators, and stakers in concert. The network operates with three native tokens—BERA (gas and staking), BGT (governance and rewards), and HONEY (native stablecoin)—designed to support sustainable on-chain economies. Berachain reports that it has raised $150 million from leading digital asset investors including Brevan Howard, Framework Ventures, Polychain Capital, Samsung Next, Laser Digital by Nomura, Goldentree Asset Management, SBI VC Trade and more.
Investor Contact: [email protected] or PCG Advisory | Kevin McGrath | +1-646-418-7002
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of federal securities laws. These statements include, without limitation, statements regarding the Company's digital asset treasury strategy; participation in the Berachain ecosystem; capital allocation plans; validator and staking activities; and the anticipated contributions of Mr. Hitchcock as Chief Executive Officer.
Forward-looking statements are based on current expectations and involve risks and uncertainties that may cause actual results to differ materially from those expressed or implied. These risks include, among others, volatility in digital asset markets; regulatory developments affecting blockchain networks and digital assets; changes in protocol design or governance; the Company's ability to execute its strategy; capital availability; and other risks described in the Company's filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements except as required by law.
Cautionary Note Regarding Digital Assets
BERA is a digital asset that is not legal tender, is not backed by any government or central bank, and may be subject to extreme price volatility, regulatory uncertainty and technological risk. Investments in and exposures to digital assets such as BERA are highly speculative and may result in the loss of all or a substantial portion of the invested capital. Protocol parameters and incentive mechanisms may change over time through governance or other processes. The Company's activities involving BERA and other digital assets may not be suitable for all investors and are subject to the risks described in the "Risk Factors" in the Company's Annual Report on Form 10-K filed with the SEC on March 21, 2025, Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 filed with the SEC on November 14, 2025 and in other subsequent filings with the SEC. These filings are available at www.sec.gov.
FAQ**
How does Jason Hitchcock's experience in decentralized finance and blockchain technology specifically enhance Greenlane Holdings Inc. (NASDAQ: GNLN) strategies for capital allocation and ecosystem participation within Berachain?
With the appointment of Jason Hitchcock as CEO, what are the key performance indicators Greenlane Holdings Inc. (GNLN) will use to measure success in its Digital Asset Treasury strategy?
Considering the volatility and regulatory risks associated with digital assets, what safeguards is Greenlane Holdings Inc. (NASDAQ: GNLN) implementing to protect investor interests in its BERA accumulation strategy?
How does Greenlane Holdings Inc. (GNLN) plan to leverage its position as a potential largest public holder of BERA to drive shareholder value, and what role will staking and liquidity provisioning play in this strategy?
**MWN-AI FAQ is based on asking OpenAI questions about Greenlane Holdings Inc. (NASDAQ: GNLN).
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