Gray Media To Launch New Daily Program Aging Untold
MWN-AI** Summary
Gray Media is set to launch "Aging Untold," a new daily program aimed at addressing the needs and concerns of the aging population and their families across the U.S. The 30-minute, conversation-style show will premiere on March 2, 2026, airing weekdays on Gray’s stations, which collectively reach about 35% of U.S. television households. Additionally, full episodes will be available on Gray’s streaming platforms, ensuring broad access to viewers.
The initiative comes in response to the increasing demand for information on aging, a subject that impacts not only seniors but also younger generations caring for aging family members. Sandy Breland, Gray's Executive VP and COO, emphasizes that "Aging Untold" reflects the company's commitment to delivering unique, valuable programming that offers practical answers and support for all ages.
The program will feature a distinguished panel of experts with extensive backgrounds in senior care and aging services. Sam Cradduck, a nationally recognized authority, has decades of leadership experience and authored "A Bend in the Road." Amy Cameron O'Rourke, another key host, boasts 40 years in aging services and is recognized for her publications and speaking engagements. Katherine Ambrose, a leader in real estate for aging transitions, and Dr. Rhea Rogers, a Board-Certified OB/GYN and functional medicine advocate, will also lend their expertise to the show, ensuring a holistic approach to the complexities of aging.
Executive Producer Kashira Alexander expresses enthusiasm for this talented team, believing their unique insights will empower viewers to navigate the aging process with dignity and confidence. For more information about local listings, viewers can visit aginguntold.com.
MWN-AI** Analysis
Gray Media's launch of "Aging Untold," a new program addressing the complexities of aging, is a timely and strategic move given the increasing demographic of older adults in the U.S. As the nation's largest owner of local television stations, reaching approximately 35% of television households, Gray Media is well-positioned to tap into a substantial market need.
The program features a panel of respected aging experts, signaling a commitment to providing credible, informative content that resonates with families and caregivers. The target audience includes not only seniors but also adult children of aging parents, a demographic that often seeks reliable resources to navigate the complexities of elder care. This inclusive approach aligns with national trends, where the aging population seeks more tailored content to address their specific needs.
From a financial perspective, the launch of "Aging Untold" represents a considerable opportunity for Gray Media to enhance viewer engagement and attract new advertising revenue. By providing valuable insights and resources, the company can build a loyal audience base, increasing its market share. Additionally, the availability of the program on Gray's streaming platforms will drive digital traffic, enhancing their digital monetization strategies.
Investors should consider the growth potential associated with addressing the aging demographic. With the population over 65 projected to reach 80 million by 2040, media content focused on this audience is likely to see sustained demand. As such, Gray Media's initiative could lead to both increased viewership and elevated advertising opportunities.
Overall, "Aging Untold" is not just a programming decision; it is a strategic investment in a rapidly evolving segment of the population. Investors and stakeholders should monitor the show's performance closely, as its success could serve as a benchmark for further expansion into niche programming tailored for aging adults.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
ATLANTA, Feb. 25, 2026 (GLOBE NEWSWIRE) -- Gray Media today announced the launch of Aging Untold, a new 30-minute program designed to provide solutions and hope for the growing population of aging adults and their families across America. The unscripted conversation-style show will debut on Monday, March 2 and air weekdays on Gray stations reaching approximately 35% of U.S. television households. Full episodes of Aging Untold will also be available on all Gray streaming platforms.
Aging Untold will feature four respected aging experts who will explore the complexities of growing older, offering practical answers in a one-of-a-kind new show. The program aims to address the significant and growing need for information and guidance on aging, impacting all generations.
“At Gray, we’re all about bringing unique programming to our communities that offers honest answers for everyone – whether you’re a senior, an adult child of an aging parent, or simply someone who cares about someone in their golden years,” said Sandy Breland, Executive Vice President and Chief Operating Officer. “Aging Untold truly shows this commitment with valuable insights and support for navigating the aging process.”
The program’s hosts bring a wealth of experience and expertise:
- Sam Cradduck is a nationally recognized expert in aging and senior care, founder of More Than Heart, and author of A Bend in the Road. She brings decades of leadership in senior living and home care, inspiring caregivers, families, and older adults with dignity-centered guidance.
- Amy Cameron O‘Rourke has over 40 years in aging services as a care manager and administrator. She is the author of The Fragile Years, a guide for caregivers, and founded The Aging Expert in 1999. Amy is a national speaker featured in Consumer Reports, U.S. News & World Report, AARP, and The Hill.
- Katherine Ambrose is a lifelong leader in real estate, specializing in aging transitions. She is the founder of the Senior Home Coach™ movement and Empowered Senior nonprofit. Katherine is also the host and producer of PBS Kansas’ Empowering Seniors and co-creator of Ageless Enthusiasm.
- Rhea Rogers, MD, a Board-Certified OB/GYN and founder of Medical Innovative Solutions (MISBIW), is a survivor of Stage 3 breast cancer and now a champion of functional medicine, specializing in hormone optimization, metabolic healing, autoimmune care, and longevity medicine. She is also a Veteran of the U.S. Air Force and former Chief of OB/GYN at William Beaumont Hospital.
“I am incredibly excited to work with this talented team of experts,” said Executive Producer Kashira Alexander. “Their combined knowledge and compassionate approach will undoubtedly help our viewers understand and embrace the journey of aging with dignity and confidence.”
For local listings, visit aginguntold.com.
About Gray Media:
We are a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 114 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 77 markets with the top-rated television station and 97 markets with the first and/or second highest rated television station in average all-day ratings across the 113 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Gray Contact:
Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333
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FAQ**
How does Gray Television Inc. GTN plan to measure the impact and viewership engagement of the "Aging Untold" program on its target audience of aging adults and their families?
In what ways will Gray Television Inc. GTN utilize feedback from viewers of "Aging Untold" to enhance future episodes and content related to aging and senior care?
What marketing strategies will Gray Television Inc. GTN employ to promote "Aging Untold" across its various digital platforms and TV stations to maximize its reach?
How does Gray Television Inc. GTN envision the integration of "Aging Untold" into its broader portfolio of media properties, especially concerning community outreach and education?
**MWN-AI FAQ is based on asking OpenAI questions about Gray Television Inc. (NYSE: GTN).
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