Hydro Flask® Partners with Ocean Conservancy®, Joining Protect Where We Play? Movement
MWN-AI** Summary
Hydro Flask, a leader in insulated stainless steel products and a division of Helen of Troy Limited, has announced a multi-year partnership with Ocean Conservancy, taking on the role of Team Ocean Platinum Champion within the Protect Where We Play initiative. This collaboration aims to tackle the critical issue of single-use plastic pollution and engage communities in ocean conservation.
Ocean Conservancy reports that approximately 200 million metric tons of plastic are currently floating in our oceans, with an additional 11 million metric tons added each year. Hydro Flask's involvement in this initiative is rooted in its commitment to protecting natural environments where recreational activities take place.
The Protect Where We Play initiative leverages the influence of athletes, artists, and events to mobilize fans in the effort to protect marine ecosystems. Activities under this partnership include community events, educational campaigns, and national coastal cleanups, which will collectively promote awareness and practical solutions to reduce single-use plastics.
In its inaugural year, Hydro Flask plans to activate at premier sporting events and support initiatives like the EcoAthletes Collegiate Cup, which engages college athletes nationwide. Key activations are also scheduled around the FIFA World Cup, emphasizing the connection between global sports, plastic reduction, and ocean health.
Hydro Flask’s partnership with Ocean Conservancy represents a significant step in expanding its corporate responsibility initiatives and fostering global action for environmental preservation. By uniting fans and communities through fun and impactful programming, Hydro Flask and Ocean Conservancy aim to ensure a cleaner planet and healthier oceans for future generations. More information about their efforts can be found at protectwhereweplay.com and hydroflask.com.
MWN-AI** Analysis
Hydro Flask's recent partnership with Ocean Conservancy to join the Protect Where We Play movement marks a significant strategic initiative that positions the brand favorably within the sustainability landscape. As a financial analyst, it’s vital to assess how this collaboration can impact Hydro Flask's market standing and investor sentiment.
The partnership focuses primarily on combating single-use plastic pollution, a critical issue as global awareness of environmental sustainability increases. With Ocean Conservancy estimating close to 200 million metric tons of plastic currently in oceans, Hydro Flask aims to resonate with eco-conscious consumers by expanding its community-driven initiatives. This initiative not only enhances Hydro Flask's brand image but also aligns with the growing consumer preference for companies with strong environmental commitments.
From a market perspective, this collaboration can result in increased brand loyalty and a wider consumer base, translating into higher sales. Hydro Flask has acknowledged the importance of engaging athletes and fans at premier sports events, which can amplify its reach and reaffirm its position in a competitive landscape dominated by both sports and lifestyle brands. The effective execution of community events, educational campaigns, and nationwide cleanups will be vital to maintaining consumer interest and maximizing visibility.
Investors should also consider Hydro Flask’s alignment with larger trends towards sustainability and corporate responsibility. As regulations around single-use plastics tighten, companies that proactively adapt to these changes are likely to prevail. Hydro Flask’s proactive stance could protect its market share and mitigate risks associated with evolving consumer expectations and regulatory frameworks.
In summary, Hydro Flask's partnership with Ocean Conservancy not only strengthens its brand equity but also positions it strategically within the environmental movement. Investors should monitor the impact of these initiatives on the company's financials, brand loyalty, and market growth as consumer priorities continue to shift towards sustainability.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Multi-year partnership combats single-use plastic pollution and unites communities in the fight for a cleaner planet
BEND, Ore., Jan. 26, 2026 /PRNewswire/ -- Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is forging a new multi-year partnership with Ocean Conservancy, serving as the Team Ocean Platinum Champion for the conservation organization's Protect Where We Play initiative. Together, the brands will co-create programming that unites the sports and entertainment industry in mobilizing fans to take action to protect the ocean as our greatest natural resource.
Addressing the Global Ocean Plastic Crisis
Ocean Conservancy estimates that close to 200 million metrics tons of plastic are circulating in our ocean, with an estimated additional 11 million metrics tons added each year—equivalent to more than a garbage truck of plastic entering the ocean each minute.1
"The ocean is our planet's life-support system. Every other breath taken by an athlete on the field, a singer on the stage, or a fan in the stands comes from the ocean," said Jenna DiPaolo Colley, chief brand and communications officer at Ocean Conservancy. "Protect Where We Play is on a mission to leverage athletes, artists, teams, events and venues to mobilize millions of fans worldwide in protecting this vital resource, and that includes curbing single-use plastics."
Helen of Troy Home & Outdoor Division President Larry Witt adds, "At Hydro Flask, we hold a foundational value to protect the waters and lands where we recreate. Our new relationship with Ocean Conservancy's Protect Where We Play initiative builds upon our history of community-focused giving and single-use plastic reduction programs, allowing us to have greater global impact in encouraging public action to replace plastic products and preserve our planet for future generations."
Hydro Flask & Protect Where We Play Partnership
Through the multi-year Protect Where We Play partnership, Hydro Flask and Ocean Conservancy will co-create activations focused on reducing or removing single-use plastics at stadiums and venues to help safeguard marine ecosystems:
- Protect Where We Play Community Events: From stages to stadiums, these interactive programs will engage athletes, artists and fans to collectively take action in reducing and eliminating plastic waste.
- Education and Awareness Campaigns: Expansive digital and on-the-ground outreach efforts will share practical ways fans can reduce single-use plastics, inspiring lasting change.
- National Beach and River Cleanups: Organized in collaboration with Ocean Conservancy's International Coastal Cleanup® program, these volunteer-driven events will remove trash and debris from coastlines and waterways, collecting valuable data to inform future solutions.
- Impact Measurement: Hydro Flask will tap into Ocean Conservancy's Clean Swell App and related tools to measure impacts around plastic reduction at activations.
In this first year of partnership, Hydro Flask will activate around two premier sports events to engage fans at scale. Protect Where We Play will support EcoAthletes Collegiate Cup, engaging college athletes and campuses nationwide. Hydro Flask is proud to present Protect Where We Play's spotlights of EcoAthlete Champions monthly for the year. Momentum will continue in June and July around the FIFA World Cup, as the two brands meet in Miami to host on-site fan activations underscoring the connection between global sport, plastic reduction and ocean health.
Learn more about the Protect Where We Play movement at protectwhereweplay.com, and for additional information about Hydro Flask's comprehensive corporate responsibility initiatives visit hydroflask.com/brand-values.
About Hydro Flask
Hydro Flask, a division of Helen of Troy Limited, was founded in 2009 with the goal of delivering high-performance insulated products to help people enjoy the things they like to do in the places they like to be. The company is the leader in award-winning double-wall insulated bottles, tumblers, mugs and leakproof caps and lids. Its lightweight, insulated soft coolers combine affordable durability with best-in-class insulation technology. Guided by its rally cry, Refill for Good, Hydro Flask is dedicated to eliminating single-use plastics. To learn more about Hydro Flask, Refill For Good, and to see the company's full lineup of award-winning products, visit www.hydroflask.com.
About Helen of Troy
Helen of Troy (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. The company sometimes refers to these brands as their Leadership Brands. All trademarks herein belong to Helen of Troy (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.
About Ocean Conservancy
For more than 50 years, Ocean Conservancy has delivered effective, evidence-based solutions for the ocean and all who depend on it. Today, we continue to unite science, people and policy to protect our ocean from the greatest challenges it faces: climate change, plastic pollution and biodiversity loss. We are a 501(C)3 headquartered in Washington, D.C. that inspires a worldwide network of partners, advocates and supporters through our comprehensive and clear-eyed approach to ocean conservation. Together, we are securing a healthy ocean and a thriving planet, forever and for everyone. For more information, visit?oceanconservancy.org, or follow us on?LinkedIn, Facebook, X (formerly Twitter), Bluesky?or?Instagram.?
About Protect Where We Play
Protect Where We Play (PWWP) is an Ocean Conservancy initiative uniting sports and entertainment industries to protect the ocean by leveraging athletes, artists, teams, events and venues to mobilize millions of fans worldwide. Together, we combat climate change and preserve the future of sports, entertainment and all the places we play and find joy. www.protectwhereweplay.com #protectwhereweplay
Media Contact:
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SOURCE Hydro Flask
FAQ**
How will Hydro Flask's partnership with Ocean Conservancy and the Protect Where We Play movement impact its brand reputation and sales growth, particularly for Helen of Troy Limited HELE?
What specific metrics will Hydro Flask and Ocean Conservancy use to measure the success of their initiatives in reducing single-use plastics under the Protect Where We Play movement?
How does Hydro Flask plan to leverage its position as part of Helen of Troy Limited HELE to engage the sports and entertainment sectors in the Protect Where We Play initiative?
In what ways can partner brands within the Helen of Troy Limited HELE portfolio contribute to the goals of the Protect Where We Play movement alongside Hydro Flask and Ocean Conservancy?
**MWN-AI FAQ is based on asking OpenAI questions about Helen of Troy Limited (NASDAQ: HELE).
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