Heineken® 0.0 partners with Playtomic to bring exclusive benefits to padel players across the globe
MWN-AI** Summary
Heineken® 0.0 has announced a groundbreaking partnership with Playtomic, enhancing its involvement in the sport of padel and offering exclusive benefits to players globally. The multi-year deal signifies a strategic move to combine Heineken® 0.0’s commitment to quality social experiences with Playtomic’s extensive network of racket sports enthusiasts. Launching in December with an interactive event in Barcelona, the partnership introduces "Open Matches by Heineken® 0.0." This innovative feature aims to broaden players’ social circles by connecting them with new opponents and enriching their padel experiences.
The collaboration emphasizes socializing—73% of padel players cite the enjoyment of meeting new people as a core motivation for the sport. To bolster this ethos, Heineken® 0.0 will enhance the gaming experience with elements of surprise both on and off the court, as well as complimentary beverages to foster social interaction after matches. The inaugural event will showcase a pop-up padel court open to the public at Moll de Barcelona, celebrating the rapidly growing cultural presence of padel.
Bram Westenbrink, Chief Commercial Officer at HEINEKEN, highlighted that the partnership transcends traditional sports sponsorship, aiming to elevate connections both during games and in the social environment that follows. Antonio Robert, Managing Director at Playtomic, echoed this sentiment, stating the partnership's commitment to helping players forge new relationships through their shared passion for padel.
With this collaboration, Heineken® 0.0 strengthens its existing padel sponsorships, providing a platform that bridges grassroots and professional players, ultimately enriching social moments in the ever-expanding global padel community. For more information about participating in "Open Matches by Heineken® 0.0," visit Playtomic’s website.
MWN-AI** Analysis
Heineken® 0.0's recent partnership with Playtomic marks a significant strategic maneuver in the burgeoning padel market, which is rapidly becoming a focal point for social sports engagement. This collaboration not only amplifies Heineken’s sponsorship portfolio but also positions it strongly within a demographic eager for social interaction and post-game camaraderie. The move to provide exclusive social experiences through initiatives like "Open Matches" will likely attract new consumers while reinforcing brand loyalty among existing customers.
Padel's growth, characterized by 73% of players favoring socializing, makes this alignment particularly strategic. Heineken® 0.0 taps into the cultural zeitgeist of health-conscious consumers who enjoy socializing in a playful, active environment. The direct connection gained through Playtomic’s platform, which boasts a community of over 4.7 million users, potentially enhances consumer access to Heineken® products in a casual, uplifting setting, positioning the brand as an enabler of social experiences rather than just a beverage choice.
Investors should view this partnership as a bullish signal. The alignment with such a rapidly expanding sport not only opens new revenue streams but also reinforces Heineken's commitment to socially conscious branding. Furthermore, as consumers increasingly gravitate toward brands that align with their health and lifestyle choices, the zero-alcohol option diversifies Heineken’s appeal.
As "Open Matches" launches in Barcelona, it will be essential to monitor participation numbers and customer feedback closely. Success here will likely lead to strategic expansions into other regions, bolstering global brand monikers and enhancing shareholder value. Given the positive trajectory of both Heineken® 0.0 and padel, stakeholders should maintain a keen eye on this partnership as it rolls out, reinforcing its potential impact on Heineken's overall market performance.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
- Heineken® 0.0 has entered a multi-year deal with Playtomic, expanding its sponsorships in padel across every level of the sport
- Padel players will benefit from exclusive social moments designed by Heineken® 0.0 and Playtomic to elevate padel experiences around the world
- The partnership kicks off in December featuring the launch of Open Matches by Heineken® 0.0 in Barcelona
AMSTERDAM, Nov. 19, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 has expanded its global presence in padel, announcing a partnership with Playtomic, the world’s largest global racket-sports community set to launch with an interactive event in December.
Playtomic is the leading racket sports booking platform and provides Heineken® 0.0 with a direct connection to its millions of community members across 66 countries. Together, the brands will take a fresh approach to connecting players by curating bespoke experiences designed to reflect each brand’s shared belief in quality socialising.
A core element of the partnership will be Open Matches by Heineken® 0.0 , a fresh take on Playtomic’s signature feature designed to broaden padel players’ social networks by connecting players who have never met before and turning every padel game into a fresh experience. Heineken® will provide participants with elements of surprise on and off the court, as well as free Heineken® or Heineken® 0.0 to keep socialising after the game with new friends.
This feature will be introduced in December at the launch event in Barcelona, where Heineken® 0.0 and Playtomic will unveil a pop up padel court open to the public, at the Moll de Barcelona. With over half of padel players choosing the sport to meet new people, the event will celebrate the growing cultural presence of padel and its truly social nature.
Bram Westenbrink, Chief Commercial Officer, HEINEKEN, said:
“For Heineken® 0.0, this partnership is about more than a sports sponsorship —it’s about elevating the way people connect on the court with padel and after matches with Heineken®. Playtomic’s dedicated and vast community combined with Heineken’s commitment to quality socializing and refreshing beer will create memorable experiences for millions of players everywhere. Together, we’re building opportunities for players to meet and celebrate authentic moments in an environment that is rapidly growing around the world.”
Antonio Robert, Managing Director at Playtomic said:
“Padel is the fastest growing sport, and by far the most social sport of our era. With so much potential to spark new connections through a game of padel, we’re delighted to have partnered with a global brand like Heineken® 0.0 who are so focused on helping people find others who share their passions. Heineken® 0.0 has recognised the potential in padel and Playtomic, and we want to turn every moment on and off the court into an experience that brings something new and exciting to padel players across the world”
Padel has become a sport built on social connections, with 73% of players citing socialising and having fun as a core reason for playing matches that often extend into post-game beers. Playtomic’s global presence is the perfect match for Heineken®, ensuring that Playtomic players everywhere can enjoy a cold refreshing Heineken® or Heineken® 0.0 everywhere they play.
Through its partnership with Playtomic, Heineken® 0.0 has strengthened its existing padel sponsorship portfolio, providing it with the ability to engage with grassroots to professional players around the world, elevating social moments at every level and occasion.
To find out where to participate in Open Matches by Heineken® 0.0, and keep up with the story, visit https://playtomic.com/campaigns/heineken00 .
Notes to editors
Media contact
Heinekensponsorship@wearetheromans.com
About HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY)
About Playtomic
Playtomic is the world’s largest community for racket sports clubs and players. Through its app, users can search and book courts for padel, tennis, or pickleball, connect with new players, find opponents, join groups, and improve their game.
Supporting a vibrant and active community of racket sports enthusiasts, Playtomic is now present in over 66 countries, and trusted by more than 4.7 million players across 6,000+ partner clubs worldwide.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/68db1dec-7a64-46a7-84b5-9a4014c91ce7
FAQ**
How does Heineken® 0.0's partnership with Playtomic align with its broader strategic goals and impact its market positioning concerning Heineken Holding NV ADR HKHHY?
What metrics will Heineken use to evaluate the success of its multi-year deal with Playtomic, and how might this affect investor sentiment towards Heineken Holding NV ADR HKHHY?
Given the rapid growth of padel, what potential revenue streams can emerge from the Heineken® 0.0 and Playtomic partnership that could enhance the performance of Heineken Holding NV ADR HKHHY?
How might the social nature of padel and Heineken® 0.0's tailored experiences influence brand loyalty and sales growth, particularly for Heineken Holding NV ADR HKHHY in international markets?
**MWN-AI FAQ is based on asking OpenAI questions about Heineken Holding NV ADR (OTC: HKHHY).
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