AI Accelerates Enterprise Cloud Adoption in Brazil
MWN-AI** Summary
Brazilian enterprises are experiencing a significant surge in cloud adoption, driven by the integration of generative AI (GenAI) into their operations, according to the latest ISG Provider Lens® report. This report highlights that companies across various sectors are moving beyond initial AI experimentation and are embedding AI into their core business functions to enhance productivity, improve customer experiences, and increase operational efficiency.
The adoption of GenAI is leading Brazilian organizations to rethink their cloud strategies, notably by expanding their multicloud environments. As these enterprises prioritize application modernization and financial governance, they seek to align their technological investments with business performance outcomes. This strategic shift towards comprehensive AI implementations is marked by increased spending on cloud services, with an emphasis on financial operations (FinOps) practices that aim to optimize costs while fostering innovation.
Industries such as financial services, healthcare, legal, and manufacturing are quickly embracing GenAI for functions like customer service automation and unstructured data analysis. Notable efforts to reduce cloud expenditures—often by 25% to 30%—begin with license optimization and resource management, eventually transitioning to architectural changes that support a more flexible and resilient cloud infrastructure.
As enterprises modernize their applications by decoupling legacy systems and integrating cloud-native services, the emphasis on operational resilience grows. The report identifies a trend towards edge computing and serverless architectures to enhance analytics capabilities. The growing importance of financial control and operational resilience in Brazil’s cloud implementations indicates a transformative shift in how organizations leverage technology to achieve measurable business results.
Overall, the ISG report underscores the essential role of cloud service providers in supporting this shift and enhancing operational effectiveness through AI adoption.
MWN-AI** Analysis
The integration of generative AI (GenAI) into Brazilian enterprises is transforming cloud adoption strategies, tightening the link between technology utilization and business performance. According to the recent ISG Provider Lens report, companies across various sectors, including financial services and healthcare, are leveraging GenAI to enhance productivity and streamline decision-making, marking a shift from experimental to comprehensive applications.
For investors and enterprises, this trend signals a growing market for cloud services and AI-related technologies in Brazil. Embracing multicloud environments not only enhances operational resilience but also mitigates risks associated with vendor lock-in. Companies are advised to prioritize strategic investments in their cloud architecture that support GenAI workloads, which reportedly lead to increased cloud consumption—and consequently, more significant expenditure—if not managed properly.
In addition to cost management, organizations must adopt FinOps practices to ensure that the rapid expansion of cloud capabilities aligns with fiscal responsibility. Companies that implement these practices are expected to see cloud expenses decrease by up to 30%, allowing them to reallocate resources toward innovation and modernization efforts. This disciplined financial governance approach is essential as the cloud market matures.
Organizations should also focus on application modernization by decoupling legacy systems and integrating cloud-native services. This not only provides more flexibility but also supports the deployment of advanced analytics and low-latency computing capabilities. Firms should closely evaluate their cloud service providers, particularly those recognized as leaders in the ISG Provider Lens report, to ensure they are aligned with emerging trends and best practices.
In summary, enterprises in Brazil looking to capitalize on AI advancements should adopt a strategic approach to cloud integration, balancing innovation with cost governance, while focusing on modernized, cloud-native infrastructures. This will undoubtedly position them favorably in the rapidly evolving digital landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Companies expand use of GenAI in multicloud environments to improve productivity, control costs, modernize applications, ISG Provider Lens ® report says
Brazilian enterprises are rapidly expanding their use of cloud platforms as they integrate generative AI into operations, delivering higher productivity, revenue and operational efficiency, according to a new research report published today by Information Services Group ( ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens ® Multi Public Cloud Services report for Brazil finds that GenAI adoption is increasing enterprise cloud consumption in multiple industries, reinforcing the role of public cloud platforms as infrastructure for data-intensive workloads and advanced analytics. Enterprises report that their AI deployments are no longer experimental but embedded into business operations to improve customer experience, workforce productivity and product development. These activities are driving sustained cloud expansion while elevating financial governance, application modernization and operational resilience as strategic priorities.
“Brazilian enterprises are moving decisively from AI exploration to enterprise-scale execution,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “Organizations seek measurable results from AI outcomes through modernization that aligns technology investments with business performance. With this effort, disciplined cloud management is becoming a higher priority.”
Real-world results from scaling up GenAI adoption are leading organizations to treat AI investment as a strategic imperative, the report says. Enterprises apply GenAI to customer service automation, knowledge management and analysis of unstructured data, among other functions, enabling faster decision-making and more responsive operations. Industries quickly embracing AI include financial services, healthcare, legal services and manufacturing.
Growing GenAI workloads are increasing cloud spending at many Brazilian organizations, raising the importance of cost governance, ISG says. Brazilian organizations are integrating FinOps practices to balance innovation with financial discipline as cloud consumption expands. FinOps assessments typically reduce cloud spend by 25 percent to 30 percent. Cost-cutting efforts initially focus on license optimization and less resource waste, followed by architectural changes.
GenAI is helping Brazilian enterprises modernize applications faster and with less risk, the report says. Organizations are decoupling legacy applications and integrating APIs and microservices with cloud-native services, gaining more flexibility as a result. Multicloud strategies are expanding as enterprises prioritize resilience and overcoming vendor dependency while continuing large-scale migrations to public cloud platforms. Edge computing and serverless architectures are gaining traction to support low-latency analytics and scalable workloads.
“Enterprises in Brazil are modernizing their cloud implementations with a focus on financial control and operational resilience,” said Pedro L. Bicudo Maschio, lead author of the report. “Cloud service providers play a critical role in supporting GenAI adoption, application modernization and effective FinOps practices at enterprise scale.”
The report also explores other trends shaping the Brazilian cloud market, including the growing urgency of SAP S/4HANA migrations and increasing attention to sustainability within hyperscale infrastructure strategies.
For more insights into the cloud-related challenges faced by enterprises in Brazil, plus ISG’s advice for overcoming them, see the ISG Provider Lens ® Focal Points briefing here .
The 2025 ISG Provider Lens ® Multi Public Cloud Services report for Brazil evaluates the capabilities of 40 unique providers across seven quadrants: Consulting and Transformation Services — Large Accounts, Consulting and Transformation Services — Midmarket, Managed Services — Large Accounts, Managed Services — Midmarket, FinOps Services and AI-driven Optimization, Hyperscale Infrastructure and Platform Services and SAP HANA Infrastructure Services.
The report names Dedalus as a Leader in five quadrants. It names Accenture, AI/R, Capgemini, Claro Empresas, Kyndryl, Skyone and TIVIT as Leaders in three quadrants each. It names AWS, Claranet, Microsoft, V8.TECH and Wipro as Leaders in two quadrants each. It also names Oracle, T-Systems and Unisys as Leaders in one quadrant each.
In addition, Deal is recognized as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. FCamara and Stefanini are recognized as Rising Stars in one quadrant each.
Customized versions of the report are available from AWS , Dedalus , T-Systems, Unisys and V8.Tech .
In the area of customer experience, LTIMindtree is named the global ISG CX Star Performer for 2025 among Multi Public Cloud - Services. LTIMindtree earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program , the premier quality recognition for the technology and business services industry.
The 2025 ISG Provider Lens ® Multi Public Cloud Services report for Brazil is available to subscribers or for one-time purchase on this webpage .
About ISG Provider Lens ® Research
The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage .
About ISG
ISG (Nasdaq: III ) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260120953901/en/
Press Contacts:
Laura Hupprich, ISG
+1 203-517-3100
laura.hupprich@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
FAQ**
How does Information Services Group Inc. III evaluate the effectiveness of GenAI implementations across various Brazilian industries in the recent report?
What role does Information Services Group Inc. III suggest cloud service providers play in supporting Brazilian enterprises with their GenAI and application modernization efforts?
In the findings of Information Services Group Inc. III, what specific benefits have Brazilian enterprises experienced from integrating GenAI into their multicloud strategies?
How are cost governance and FinOps practices influenced by the increased GenAI workloads in Brazilian organizations, according to Information Services Group Inc. III?
**MWN-AI FAQ is based on asking OpenAI questions about Information Services Group Inc. (NASDAQ: III).
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