GenAI Growth Boosts Brazilian Cloud Migration with AWS
MWN-AI** Summary
A recent report from Information Services Group (ISG) highlights the rapid adoption of generative AI (GenAI) in Brazil, significantly enhancing the country’s cloud migration through Amazon Web Services (AWS). Brazilian enterprises are increasingly embracing AWS tools such as Amazon Bedrock, Amazon Q, and Amazon Nova, reshaping their legacy data infrastructures into efficient cloud-native systems. According to the report, businesses are transitioning from traditional lift-and-shift models to comprehensive cloud modernization, often with the support of service providers.
Anay Nawathe, ISG's cloud delivery lead for the Americas, noted that by 2026, the focus will shift from experimentation to large-scale implementation as AWS solutions continue to mature. The report underlines the importance of data modernization for successful GenAI deployment, with many companies revamping outdated architectures to facilitate scalable and reliable data environments. By utilizing data lakes and integration pipelines, organizations are unlocking advanced GenAI capabilities such as predictive analytics and workflow automation.
The ISG Provider Lens report also identifies key trends within Brazil's AWS ecosystem, highlighting the prominence of mainframe modernization and early AI workflow automation experiments. Providers equipped with AWS best practices and industry-specific expertise are enabling rapid innovation across various sectors, including finance, by deploying preconfigured cloud solutions.
Leaders in the market, such as Accenture, Capgemini, and Compass UOL, have been recognized for their exemplary performance across multiple quadrants, offering valuable insights into the evolving dynamics of cloud and AI services in Brazil. Overall, the findings indicate a significant momentum in leveraging GenAI to drive operational efficiencies and unlock new business models, positioning Brazilian enterprises for future growth.
MWN-AI** Analysis
As generative AI (GenAI) accelerates digital transformation in Brazil, enterprises are increasingly leveraging AWS solutions to enhance their cloud migration strategies. The recent ISG Provider Lens report reveals a clear shift from traditional lift-and-shift approaches to comprehensive cloud-native modernization. Companies are now focused on reconstructing their applications using microservices, DevOps practices, and advanced data architectures.
For investors, this trend signals a growing opportunity in the technology and cloud services sectors, particularly for firms that provide specialized AWS-based tools and methodologies. Providers like Accenture and Capgemini, recognized as leaders in the AWS ecosystem, stand to benefit significantly from the wave of modernization efforts. Companies are prioritizing data transformation and skill development, which suggests that firms offering educational resources and data governance frameworks may also see heightened demand.
The integration of GenAI is particularly noteworthy as Brazilian businesses move towards automating processes and enhancing operational efficiency. AWS solutions such as Amazon Q Developer are pivotal in this regard, facilitating faster modernization timelines and improved scaling capabilities. Investors should monitor companies that are actively developing GenAI-focused products or services, as they are likely to capture market share in this burgeoning segment.
Furthermore, financial services and other verticals are witnessing rapid innovation cycles through AWS's specialized data and analytics services. For those considering investments in Brazilian tech stocks, examining companies with strong data governance practices and disruptive capabilities in GenAI will be critical.
In conclusion, the intersection of AWS solutions and GenAI represents a fertile landscape for growth. Investors should focus on technology providers with strong AWS portfolios, while keeping an eye on the evolving market dynamics that arise from Brazil's cloud migration journey.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Enterprises use AWS tools to transform legacy data foundations and applications into efficient, scalable cloud-native environments, ISG Provider Lens ® report says
Enterprises in Brazil are accelerating digital transformation by incorporating generative AI (GenAI) into their processes, aided by tools from AWS and its ecosystem partners, according to a new research report published today by Information Services Group ( ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens ® AWS Ecosystem Partners report for Brazil finds that companies are expanding their use of AWS solutions such as Amazon Bedrock, Amazon Q and Amazon Nova to improve efficiency, productivity and innovation. As organizations advance from traditional cloud migrations to cloud-native modernization, they are investing in data transformation and skills development to enable successful AI adoption, often with the help of service providers.
“The pace of AI adoption in Brazil shows how enterprises are transforming operations and unlocking new business opportunities,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “In 2026, organizations will look to move from experimentation to scale as AWS solutions mature and the ecosystem develops deeper local capabilities.”
Comprehensive cloud modernization is emerging as a defining strategy in large Brazilian enterprises, the report says. Many companies that once relied on simple lift-and-shift migration approaches are now rebuilding applications using microservices, managed databases and DevOps practices for higher scalability and performance. The technology sector is leading this trend and the successful adoption of GenAI into its operations. GenAI tools such as Amazon Q Developer are helping teams automate code refactoring and documentation, reducing complexity and accelerating modernization timelines, the report says.
Enterprises in multiple sectors are adopting vertical cloud solutions based on AWS that save them from having to build cloud environments from scratch. Providers with preconfigured accelerators, AWS best practices and knowledge of local and industry regulations help companies innovate more quickly. Organizations in finance and other industries are using AWS’ specialized data and analytics services to introduce new digital products faster and improve operational agility.
Data modernization is emerging as a critical part of successful GenAI deployments in Brazil, the report says. Many enterprises are overhauling legacy architectures and building modern data environments with data lakes, integration pipelines and quality frameworks to ensure scalability and reliability. Such foundations support GenAI use cases such as workflow optimization, predictive analytics and customer engagement. Companies adopting strong data governance models are achieving more accurate insights and faster time to value.
“The drive to take advantage of GenAI is shaping how Brazilian enterprises modernize their applications and data management,” said Adriana Frantz, lead author of the report. “Providers support this evolution with specialized AWS-based tools and methodologies to help clients effectively deploy AI.”
The report also explores other trends in Brazil’s AWS ecosystem, including the growth of mainframe modernization, aided by GenAI, and early experiments with AI agents to automate and orchestrate workflows.
For more insights into the cloud- and AI-related challenges facing enterprises in Brazil, plus ISG’s advice for overcoming them, see the ISG Provider Lens ® Focal Points briefing here .
The 2025 ISG Provider Lens ® AWS Ecosystem Partners report for Brazil evaluates the capabilities of 44 providers across five quadrants: AWS Professional Services, AWS Managed Services, AWS Enterprise Data Modernization and AI Services, AWS SAP Workloads, and AWS Brazil Public Sector — Technology Services.
The report names Accenture, Capgemini, Compass UOL and dataRain as Leaders in four quadrants each. It names BRLink, Claro Empresas, Darede, Dedalus, Logicalis and TIVIT as Leaders in three quadrants each. BRQ and T-Systems are named as Leaders in two quadrants each. A3Data, CI&T, Extreme Group, G&P, GFT, MadeInWeb, MIGNOW, Nextios, ST IT Cloud and Valcann as Leaders in one quadrant each.
In addition, NTT DATA is recognized as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. Darede and Kyndryl are recognized as Rising Stars in one quadrant each.
Customized versions of the report are available from CI&T , Claro empresas , Compass UOL , Darede , Dedalus , ST IT Cloud , TIVIT and UPD8 .
In the area of customer experience, LTIMindtree is named the global ISG CX Star Performer for 2025 among AWS Ecosystem Partners. LTIMindtree earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program , the premier quality recognition for the technology and business services industry.
The 2025 ISG Provider Lens ® AWS Ecosystem Partners report for Brazil is available to subscribers or for one-time purchase on this webpage .
About ISG Provider Lens ® Research
The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage .
About ISG
ISG (Nasdaq: III ) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251105507409/en/
Laura Hupprich, ISG
+1 203-517-3100
laura.hupprich@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
FAQ**
How is Information Services Group Inc. III assessing the impact of AWS tools on the digital transformation strategies of Brazilian enterprises, particularly in terms of generative AI adoption?
What specific challenges are identified by Information Services Group Inc. III in the cloud modernization process for Brazilian enterprises, and how can companies overcome them?
In the 2025 ISG Provider Lens report, how does Information Services Group Inc. III evaluate the effectiveness of AWS ecosystem partners in facilitating data modernization and AI integration for businesses in Brazil?
What trends in mainframe modernization and AI agent automation does the Information Services Group Inc. III report highlight within Brazil's AWS ecosystem for 2026?
**MWN-AI FAQ is based on asking OpenAI questions about Information Services Group Inc. (NASDAQ: III).
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