GenAI Plays Growing Role in Brazilian Business
MWN-AI** Summary
Brazilian enterprises are increasingly adopting generative AI (GenAI) technologies to drive productivity and enhance business operations, according to a recent report by Information Services Group (ISG). This shift from pilot projects to full-scale implementation signifies a maturation in their use of AI, with organizations leveraging GenAI to automate processes, improve decision-making, and streamline software development.
The 2025 ISG Provider Lens Generative AI Services report highlights significant GenAI applications, particularly in automating document processing, generating price quotes, and managing unstructured data. The use of generative business intelligence (GenBI) is on the rise, allowing employees to analyze data conversationally through natural-language interfaces, thus promoting faster decision-making. In terms of IT and software development, GenAI is being employed to modernize applications, reduce manual workloads, and shorten project timelines, which enhances competitiveness and lowers costs.
Customer service is another vital area for GenAI integration, with Brazilian firms implementing chatbots to enhance both external client engagement and internal HR support. These chatbots are evolving to offer features like summarizing technical manuals, reflecting the growing trust in AI-driven solutions.
Moreover, the report emphasizes the importance of governance, reliability, and user adoption as organizations become more aware of their need for rigorous oversight in GenAI deployment. Companies are using proprietary platforms to build GenAI agents, focusing on safety measures to mitigate risks associated with AI misuse.
In summary, Brazilian businesses are increasingly recognizing the value of GenAI, not merely as a replacement for human roles but as a tool that empowers employees, ultimately driving productivity and enhancing customer experiences. ISG predicts that the use of GenAI in Brazil will continue to expand significantly in the coming years.
MWN-AI** Analysis
The recent ISG Provider Lens report on Generative AI (GenAI) in Brazil provides critical insights for businesses looking to harness this transformative technology. As enterprises have shifted from pilot projects to production implementations, the opportunity for significant productivity gains and improved customer experiences becomes increasingly evident.
First, companies integrating GenAI into operations stand to streamline various processes such as document management, contract compliance, and customer service. The report highlights a growing adoption of generative business intelligence (GenBI) tools, which allow employees to interact with data conversationally. This capability not only enhances decision-making but also empowers teams to analyze data swiftly, contributing to a competitive edge.
Furthermore, the application of GenAI in accelerating software development indicates that Brazilian enterprises are not merely automating routine tasks but are fundamentally rethinking how they innovate and deliver services. The use of GenAI-powered Software Development Life Cycle tools demonstrates a strategic move towards reducing project delivery times and costs—a fact that investors should view favorably, as it points to long-term sustainability and growth potential.
Companies should also be aware of the importance of adopting rigorous governance frameworks around GenAI to mitigate risks associated with bias and data privacy. As organizations increasingly navigate regulatory environments, investments in platforms that ensure compliance will be crucial.
Finally, as more Brazilian firms actively embrace GenAI, companies not leveraging these tools risk falling behind in the competitive landscape. The report underscores a pivotal trend: successful organizations are empowering their workforce with GenAI rather than displacing them, which can enhance employee engagement and productivity.
In summary, companies looking to invest in the Brazilian market should consider partnerships with leading GenAI service providers to capitalize on the burgeoning potential of this technology, streamline operations, and stay competitive in an evolving marketplace.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Companies integrate GenAI agents and assistants into operations for automation, business intelligence, customer service, ISG Provider Lens ® report says
Enterprises in Brazil are moving from pilot projects to production use of generative AI (GenAI) to achieve productivity gains with measurable returns on investment, according to a new research report published today by Information Services Group ( ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens ® Generative AI Services report for Brazil finds that organizations are strategically deploying GenAI tools to automate processes, enhance decision-making and streamline software development. After an initial phase of experimentation, large and midsize enterprises are working with service providers to carefully implement GenAI assistants and agents while becoming more aware of the need for rigorous governance, reliability and user adoption.
“Brazilian enterprises have matured rapidly in their use of GenAI,” said Steve Hall, chief AI officer, ISG. “They are beginning to see tangible benefits, including the ability to transform operations to generate new business and improve customer experience.”
Automating document processing and managing unstructured data are growing use cases for GenAI in Brazil, the report says. Organizations are using GenAI to generate price quotes, review contract compliance and create interactive digital manuals for vehicles. A growing number of companies are using generative business intelligence (GenBI) to help employees explore data. These interactive platforms, sometimes called “talk to your data” tools, integrate natural-language interfaces with SQL and Python back ends, letting employees analyze structured data conversationally and make faster, better-informed decisions.
In IT and software development, Brazilian enterprises are applying GenAI to accelerate modernization and reduce manual workloads, ISG says. Software Development Life Cycle (SDLC) tools powered by GenAI are helping teams develop and update applications more quickly and efficiently. This approach improves competitiveness by shortening project delivery times and reducing costs.
Customer service is another key area of adoption, the report says. Brazilian organizations are implementing GenAI chatbots both externally for client engagement and internally for HR and employee support. These chatbots continue to mature, adding capabilities such as summarizing technical manuals for industrial facility teams.
Brazilian organizations in closely governed environments are building GenAI agents, using proprietary platforms from providers to accelerate their development, ISG says. Many of these platforms can orchestrate multiple agents and mitigate the risks of toxic content, bias and data leakage.
“Successful organizations in Brazil are increasing productivity by empowering people with GenAI rather than replacing them,” said Marcio Tabach, lead author of the report. “We expect to see significantly more GenAI agents in production next year.”
The report also explores other GenAI trends in Brazil, including the use of small language models for complex, specialized applications and the growing focus on AI ethics and transparency to comply with upcoming national regulations.
For more insights into the AI-related challenges facing enterprises in Brazil, plus ISG’s advice for overcoming them, see the ISG Provider Lens ® Focal Points briefing here .
The 2025 ISG Provider Lens ® Generative AI Services report for Brazil evaluates the capabilities of 43 providers across four quadrants: Strategy and Consulting Services — Large, Strategy and Consulting Services — Midsize, Development and Deployment Services — Large and Development and Deployment Services — Midsize.
The report names A3Data, Accenture, AI/R, BRQ, Dedalus, IBM, Logicalis, MadeinWeb, Peers, Stefanini, TIVIT, Valcann and Xertica.ai as Leaders in two quadrants each. It names CI&T, Deal, Deloitte, Falconi, NTT DATA and T-Systems as Leaders in one quadrant each.
In addition, Ília is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. Skopia and T-Systems are named as Rising Stars in one quadrant each.
Customized versions of the report are available from A3Data , BRQ , Falconi , Ília , MadeinWeb , Peers and TIVIT .
In the area of customer experience, HCLTech is named the global ISG CX Star Performer for 2025 among GenAI service providers. HCLTech earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program , the premier quality recognition for the technology and business services industry.
The 2025 ISG Provider Lens ® Generative AI Services report for Brazil is available to subscribers or for one-time purchase on this webpage .
About ISG Provider Lens ® Research
The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage .
About ISG
ISG (Nasdaq: III ) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251112926524/en/
Press Contacts:
Laura Hupprich, ISG
+1 203-517-3100
laura.hupprich@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
FAQ**
How does Information Services Group Inc. (Nasdaq: III) foresee the impact of GenAI on productivity gains in Brazilian enterprises transitioning from pilot projects to full-scale production?
What specific GenAI use cases have been identified by Information Services Group Inc. (Nasdaq: III) as key for enhancing decision-making and streamlining processes in Brazilian organizations?
In what ways does Information Services Group Inc. (Nasdaq: III) suggest Brazilian firms can ensure rigorous governance and reliability while implementing GenAI agents and assistants?
How are companies selected by Information Services Group Inc. (Nasdaq: III) as leaders in the Generative AI Services report adapting to evolving customer experience demands through GenAI technology?
**MWN-AI FAQ is based on asking OpenAI questions about Information Services Group Inc. (NASDAQ: III).
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