ISG to Study Digital Business Innovation Service Providers
MWN-AI** Summary
Information Services Group (ISG), a global AI-centered research and advisory firm, has initiated a study to assess digital business innovation service providers. This endeavor aims to help organizations effectively adopt emerging technologies for modernizing their business processes. The findings will culminate in the ISG Provider Lens® report titled "Digital Business Innovation Services," set for release in March 2026.
The report will focus on two main categories of services: Digital Transformation Services and Customer Journey Services. Digital Transformation Services target providers that assist enterprises in redesigning business models, modernizing operations, and enhancing employee and customer experiences. They offer solutions that allow organizations to leverage their data for improved decision-making and opportunity identification through an effective alignment of strategies with technologies.
Conversely, Customer Journey Services evaluate providers who strive to enhance customer interactions by personalizing experiences, minimizing friction, and integrating various digital channels. These providers utilize advanced technologies to deliver seamless and engaging customer journeys.
ISG's research will include input from a wide array of over 100 service providers. The process will also involve the expertise of ISG's global advisory team, which brings real-world insights to the analysis, ensuring that the resulting report is grounded in actual enterprise experience.
The initiative underscores the importance of digital transformation, which is crucial for organizations looking to scale operations and innovate efficiently. By utilizing ISG’s study, businesses can assess their current vendor partnerships and explore new service options, ultimately aiming for enhanced operational performance and customer engagement.
Overall, ISG's Provider Lens® research aims to equip businesses with the necessary data and market insights to optimize their digital transformation strategies effectively.
MWN-AI** Analysis
As businesses seek to adapt to an increasingly digital landscape, the upcoming ISG Provider Lens® report on Digital Business Innovation Services promises to be an essential resource for enterprise buyers. Scheduled for release in March 2026, this comprehensive study will assess a wide range of providers that offer solutions for digital transformation, specifically targeting customer journey services and business processes modernization.
Investors should note the heightened emphasis on digital transformation services, where organizations are leveraging emerging technologies—such as automation, advanced analytics, and cloud architectures—to streamline operations and enhance customer experiences. Such innovations not only refresh legacy systems but also unlock new revenue streams and operational efficiencies.
ISG’s research will feature two key quadrants. The first, Digital Transformation Services, evaluates providers focused on redesigning business models and modernizing operations. Companies that utilize such services can gain competitive advantages by aligning technology adoption with strategic business objectives, allowing them to make faster decisions and capitalize on emerging opportunities.
The second quadrant, Customer Journey Services, will assess providers that facilitate seamless and personalized customer interactions by eliminating friction and integrating digital channels. As consumers increasingly expect customized experiences, companies that engage with the right service providers stand to enhance customer loyalty and improve satisfaction.
With over 100 providers surveyed, the insights derived will aid enterprises in evaluating their current vendor relationships and considering potential new partnerships. The report will encompass a global view, paying particular attention to local markets, such as Brazil.
As ISG continues to position itself as a trusted advisory firm, those looking to invest or engage in digital transformation efforts should monitor this upcoming report closely. Its findings will be invaluable in navigating vendor landscapes and ensuring alignment with evolving consumer expectations.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Upcoming ISG Provider Lens ® report will evaluate providers that offer digital transformation solutions to help enterprises address business challenges
Information Services Group ( ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm, has launched a research study examining providers that enable organizations to utilize emerging technologies to modernize business processes.
The study results will be published in a comprehensive ISG Provider Lens ® report, called Digital Business Innovation Services, scheduled to be released in March 2026. The report will cover companies offering digital transformation and customer journey services.
Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.
Digital transformation services bring modern technologies into organizations to streamline business operations, refresh legacy systems and create new ways to generate value. These offerings span automation, cloud architectures, advanced analytics and customer experience enhancements, which collectively improve efficiency and responsiveness. Providers enable organizations to realize these benefits by guiding technology adoption, aligning solutions with business needs and applying specialized methods, such as journey mapping and multichannel design, to deliver smoother interactions, stronger engagement and faster innovation.
“Digital transformation is enabling organizations to scale complex operations, update longstanding systems and apply GenAI in ways that improve performance,” said Iain Fisher, director at ISG. “By pairing these advances with deeper insight into customer needs and behaviors, supported by approaches driven by customer relationship management, enterprises can strengthen relationships and accelerate innovation.”
ISG has distributed surveys to more than 100 providers of digital business innovation services. Working in collaboration with ISG’s global advisors, the research team will produce two quadrants representing the digital business innovation services that typical enterprises are buying, based on ISG’s experience working with its clients. The two quadrants are:
- Digital Transformation Services, evaluating providers that redesign business models, modernize operations and create coordinated experiences for employees and customers. These providers help organizations use their data effectively, make decisions faster and seize new opportunities by aligning business strategies with technologies.
- Customer Journey Services, assessing providers that help organizations restructure customer interactions, eliminate friction, personalize experiences and integrate digital channels for end customers. The providers are assessed on their ability to deliver seamless, personalized customer journeys using advanced technologies.
A geographically focused report from the study will cover the global digital business innovation services market and examine products and services available in Brazil. ISG analyst Adriana Frantz will serve as the author of the report.
A list of identified providers and vendors and further details on the study are available in this digital brochure . Companies not listed as digital business innovation service providers can contact ISG and ask to be included in the study.
All 2025 ISG Provider Lens ® evaluations feature expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research.
About ISG Provider Lens ® Research
The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage .
About ISG
ISG (Nasdaq: III ) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251218742691/en/
Press Contacts:
Laura Hupprich, ISG
+1 203 517 3100
laura.hupprich@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978-518-4520
isg@matternow.com
FAQ**
How does Information Services Group Inc. III plan to leverage AI in its research for the upcoming ISG Provider Lens report on digital transformation solutions?
What specific criteria will Information Services Group Inc. III use to evaluate providers in the Digital Transformation Services and Customer Journey Services quadrants?
Can you provide insights into the methodologies used by Information Services Group Inc. III to gather data from the over 100 providers surveyed?
How will the findings from Information Services Group Inc. III's report help enterprises make informed decisions regarding their digital transformation strategies?
**MWN-AI FAQ is based on asking OpenAI questions about Information Services Group Inc. (NASDAQ: III).
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