Jones Soda Co. Engages Hayden, IR Expanding Investor Relations Efforts to Support its Investor Outreach and Communications
MWN-AI** Summary
Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) announced its partnership with Hayden IR, a prominent investor relations firm, to enhance its outreach and communication strategies with investors as it enters a transformative phase in 2026. CEO Scott Harvey highlighted the strong momentum the company is experiencing, driven by operational improvements and strategic partnerships, notably with Costco. With a record-breaking fourth quarter and significant revenue growth—recording a 330% increase year-over-year—Jones Soda aims to leverage this success to attract a broader investor base.
Hayden IR is tasked with providing a comprehensive suite of services, which includes connecting Jones Soda with institutional investors, analysts, and retail brokerage firms. This partnership is particularly timely as the company seeks to articulate its focused market strategy and roadmap towards achieving positive EBITDA. Under the terms of the agreement, effective February 24, 2026, Jones Soda will pay Hayden IR a monthly fee of USD 5,000 (CAD 6,851) and grant 250,000 stock options, incentivizing the firm to enhance Jones Soda's market presence and investor awareness.
James Carbonara, a partner at Hayden IR, expressed enthusiasm about working with Jones Soda during this pivotal time. He noted the company’s impressive gross margin expansion and cost reduction initiatives as indicators of its potential for sustainable cash flow generation. With Hayden IR's expertise, Jones Soda looks to solidify its corporate identity while ensuring compliance with Canadian securities regulations. Established in Seattle, Washington, Jones Soda specializes in premium craft sodas available across various retail channels. The partnership with Hayden IR is expected to play a crucial role in the company's growth strategy moving forward.
MWN-AI** Analysis
Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) is positioning itself for a significant growth phase in 2026, as evidenced by its recent engagement with Hayden IR to bolster investor relations. This strategic move reflects Jones Soda's commitment to transparent communication as it navigates an operational turnaround characterized by impressive metrics—most notably, a staggering 330% year-over-year revenue increase in Q4 and a record gross margin boost of over 1,000 basis points.
The company’s partnership with major retailers like Costco and the introduction of innovative products, such as the Fallout-inspired Sunset Sarsaparilla, underscores its potential to capture market share in the rapidly evolving beverage sector. This pivot toward high-velocity SKUs indicates a tailored approach to product offerings, aiming to enhance visibility and sales velocity across key distribution channels.
The hiring of Hayden IR comes at a critical juncture; their expertise is expected to fortify Jones Soda's presence among institutions and retail investors alike. As the company aims for a potential uplisting in the capital markets, effective outreach will be crucial. Analysts should note that while Jones Soda has laid the groundwork for growth—evidenced by a strengthened balance sheet and operational efficiencies—the execution of its investor relations strategy will be instrumental in driving share price appreciation.
For investors, Jones Soda represents a compelling opportunity, particularly for those seeking exposure to the craft beverage segment. The company's strong Q4 results create a narrative of momentum, and the engagement with Hayden IR may attract the attention of larger institutional investors. As such, this stock could be considered for short- to medium-term portfolios, capitalizing on anticipated market enthusiasm surrounding its growth trajectory and strategic initiatives. However, potential investors should remain mindful of the inherent volatility in the beverage sector and the need for ongoing execution of the company’s growth strategy.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
SEATTLE, Feb. 24, 2026 /CNW/ - Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) ("Jones Soda" or the "Company"), today announced that it has engaged the services of Hayden IR, a highly recognized, national investor relations firm, to provide investor communications, outreach efforts, and other investor relations services to the Company (the "Services").
"We are entering 2026 with clear momentum, a strengthened balance sheet, and a foundation in place to drive continued growth," said Scott Harvey, Chief Executive Officer of Jones Soda. "With our operational turnaround delivering tangible results, highlighted by our record-breaking fourth quarter and expanded partnerships with major retailers like Costco, we believe now is the ideal time to engage Hayden IR. Their expertise will be vital as we articulate our 'narrow and deep' go-to-market strategy and our roadmap toward positive EBITDA to the financial community. We look forward to working with Hayden to expand our addressable investor universe as we execute our plans for a potential uplisting."
James Carbonara, Partner at Hayden IR, commented: "We're excited to partner with Jones Soda at this pivotal moment. The new management team is executing its turnaround plan, expanding Q3 gross margins by 1,010 basis points to 28.9% and reducing operating expenses by 20%. Preliminary Q4 revenue rose 330% year over year, and the February 2026 Costco expansion and Fallout-inspired Sunset Sarsaparilla launch highlight the Company's ability to scale high-velocity SKUs. Our goal is to ensure investors recognize this momentum, stronger cost discipline, and the clear path to sustained cash flow generation."
In connection with the Services, the Company entered into an advisory agreement with Hayden IR (IR Agreement). This agreement shall remain in effect beginning February 24, 2026. The IR Agreement may be terminated by either party upon 30 days' written notice. Pursuant to the IR Agreement, Hayden IR will provide a comprehensive range of investor relations services, including connecting the Company with institutions, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms, and accredited individual investors through a proactive, multi-tiered program. Hayden will deliver expertise and professionalism in areas such as investor management, relationship building, awareness campaigns, online presence, and corporate identity. Under the IR Agreement, Hayden IR has agreed to comply with all applicable securities laws and policies of the Canadian Securities Exchange ("CSE").
In consideration of the Services, and pursuant to the IR Agreement, the Company has agreed to pay Hayden IR a fee of USD 5,000 (CAD 6,851) per month and grant, in aggregate, 250,000 stock options (the "Options") pursuant to Jones Soda's stock option plan (the "Plan"), with each Option exercisable to acquire one common share in the Company at an exercise price equal to USD 0.28 per share. The Options will vest quarterly in four tranches of 62,500 each.
About Hayden IR
Hayden IR is a capital markets communications consulting firm that provides proactive high-touch services to pre-IPO, emerging growth and well-established publicly traded companies on North American and global exchanges. Our senior consultants work hands-on with our clients on a day-to-day basis, leveraging their decades of experience to provide best-in-class investor relations counsel and services. Our goal is to develop and execute thoughtfully designed programs for recruiting and retaining institutional buy-side, family office and retail investors. We work closely with sell-side analysts across all industries and strategically introduce appropriate investment banks and create other programs to support capital-raising needs. For more information on Hayden IR, visit https://haydenir.com/
About Jones Soda
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones® Soda brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com or www.myjones.com.
SOURCE Jones Soda Co.
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FAQ**
What specific strategies does Jones Soda Co. (JSDA) plan to communicate to investors through its collaboration with Hayden IR, especially regarding its 'narrow and deep' go-to-market approach?
Can you elaborate on the metrics that demonstrate the operational turnaround of Jones Soda Co. (JSDA), such as gross margin improvements and year-over-year revenue growth?
How does Jones Soda Co. (JSDA) plan to utilize the expanded partnerships with major retailers like Costco to further enhance its market presence and attract potential investors?
What are the anticipated benefits of potentially uplisting Jones Soda Co. (JSDA) to a larger exchange, and how does Hayden IR’s involvement support this goal?
**MWN-AI FAQ is based on asking OpenAI questions about Jones Soda Co. (OTC: JSDA).
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