Loblaw® and Flashfood helped Canadians save $58 million on groceries in 2025
MWN-AI** Summary
In 2025, the partnership between Loblaw® and Flashfood achieved remarkable success, saving Canadians over $58 million on groceries while diverting more than 21 million pounds of food from landfills. This collaboration, now in its seventh year, has saved Canadians more than $295 million since its inception and played a crucial role in environmental sustainability by preventing over 105 million pounds of food waste nationwide.
The Loblaw®–Flashfood initiative focuses on redistributing quality food that is nearing its best-before date. This not only provides significant savings for customers but also contributes to reducing food waste in Canada. Customers using the Flashfood app can enjoy discounts of up to 50% on essential grocery items including meat, dairy, seafood, fruits, vegetables, and prepared foods. In 2025, the program successfully onboarded over 92,000 new shoppers, further expanding its reach across various Loblaw® banner stores, such as No Frills®, Maxi®, and Real Canadian Superstore®.
Jonathan Carroll, Loblaw’s SVP of Superstore Operations, emphasized the importance of accessible solutions for reducing food waste, highlighting how the partnership empowers customers to make sustainable choices while benefiting from lower prices. Flashfood CEO Jordan Schenck praised Loblaw’s commitment to innovation and industry leadership, contributing to the partnership’s growth and the provision of affordable food options to countless Canadians.
This program exemplifies how retail partnerships can simultaneously address economic and environmental challenges, promoting a model of sustainable consumption. As Loblaw strives to achieve its goal of zero food waste by 2030, this ongoing collaboration stands as a commendable effort in championing both savings for consumers and conservation for the planet.
MWN-AI** Analysis
The partnership between Loblaw® and Flashfood continues to yield considerable benefits for consumers and the environment. In 2025, the collaborative platform helped Canadians save over $58 million on their grocery bills while diverting more than 21 million pounds of food from landfills. This initiative not only underscores the importance of valuing food but also aligns with growing consumer preferences for sustainable shopping practices.
Investors and consumers should take note of this partnership's implications in the market. Loblaw’s ability to integrate technology and sustainability into its core operations enhances its brand reputation, an increasingly valuable asset in the current consumer landscape. The success in reducing food waste and providing savings positions Loblaw as a leader in both grocery retail and corporate social responsibility.
For those looking to invest in Loblaw, it is essential to consider the expanding user base of Flashfood, which welcomed over 92,000 new shoppers in 2025. This increasing adoption not only amplifies customer loyalty but also boosts sales potential. As the marketplace grows—in tandem with the grocery sector—Loblaw is likely to maintain its market share and potentially increase profitability through value-driven initiatives.
Moreover, as Loblaw works towards its ambitious goal of zero food waste by 2030, its ongoing commitment enhances long-term sustainability strategies, which can serve as a differentiator in a competitive environment. It’s prudent for investors to monitor Loblaw’s financial metrics closely, as the reported savings and environmental dedication could resonate positively with stakeholders.
In summary, both the savings attributed to the Loblaw-Flashfood partnership and the environmental impact highlight a transformative phase in the grocery sector, encouraging an investment thesis centered on sustainability, innovation, and consumer engagement.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Now in its seventh year, the Loblaw®–Flashfood partnership has delivered more than $295 million in savings while diverting over 105 million pounds of food from landfill nationwide.
BRAMPTON, Ontario, March 02, 2026 (GLOBE NEWSWIRE) -- Loblaw® and Flashfood mark another successful year of impact, delivering meaningful savings to customers while advancing efforts to reduce food waste across Canada. Through the program, quality food nearing its best-before date ends up on tables instead of going to waste – creating value for customers and reducing environmental impact across hundreds of Loblaw® banner stores nationwide.
In 2025, this partnership saw more than 21 million pounds1 of food diverted from landfill and saved customers more than $58 million on groceries. The partnership also continued to expand its reach, welcoming more than 92,000 new Flashfood shoppers nationwide.
Through Flashfood, customers can save up to 50 per cent on everyday essentials. Deals span a wide range of categories, including meat, dairy, seafood, fresh produce, prepared foods and more. Purchases are completed directly in the app, with orders conveniently picked up from the designated Flashfood Zone inside participating Loblaw® stores.
Since launching in 2019, the Loblaw® and Flashfood partnership has diverted more than 105 million pounds1 of potential food waste from landfill supporting the goal of Loblaw® to send zero food to landfill by 2030.
“Reducing food waste takes practical solutions at scale – and it works best when it’s easy for our customers to take part in,” says Jonathan Carroll, SVP, Superstore Operations and enterprise champion of food waste reduction initiatives at Loblaw®. “Through our partnership with Flashfood, shoppers can purchase good food at a discounted price before it goes to waste, helping keep it out of landfill while getting great value on everyday groceries.”
“Loblaw has been an exceptional collaborator from the beginning of our partnership together,” said Jordan Schenck, CEO of Flashfood. “They have consistently demonstrated industry leadership by embracing innovation that improves the lives of their shoppers. Their commitment to our shared mission has brought Flashfood to every province across the country and helped thousands of Canadians put fresh, affordable food on the table.”
First launched at Maxi® grocery stores in 2019, Flashfood is available in over 900 Loblaw® grocery stores and franchise locations across Canada, including select No Frills®, Maxi®, Real Canadian Superstore®, Real Atlantic Superstore®, Loblaws®, Real Canadian Wholesale Club®, Zehrs®, Your Independent Grocer®, Provigo® and Dominion® stores in Newfoundland and Labrador.
For all Loblaw® and Flashfood partner locations, visit flashfood.com/locations/home.
To learn more about Loblaw® and its’ commitment to food waste reduction, visit https://www.loblaw.ca/en/food-waste/.
To learn more about Flashfood, visit flashfood.com.
About Loblaw Companies Limited:
Loblaw® is the Canadian leader in food and pharmacy and the country's largest retailer. Loblaw® offers Canadians food products, pharmaceutical and healthcare services, health and beauty products, apparel, general merchandise, financial services, and mobile phone products and services. Loblaw®, its franchisees, and its associate-owners are among the largest private sector employers in Canada, with over 220,000 full-time and part-time employees working in more than 2,800 stores.
The Company’s purpose, Live Life Well®, focuses on the needs and well-being of consumers who conduct one billion transactions annually in its stores. Loblaw® is able to meet these needs, and even exceed customer expectations, in multiple ways, including its well-located stores; its approximately 1,100 grocery stores, both discount and specialty; its full-service pharmacies located in nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and nearly 500 grocery stores; its financial services offered through PC Financial®; its Joe Fresh® fashion apparel for the whole family; and four of Canada's most popular brands: Life Brand®, Délices du Marché®, no name®, and President's Choice® For more information, visit the Loblaws website at www.loblaw.ca and issuer profile at www.sedar.com
For all media inquiries, please contact our public relations team at: pr@loblaw.ca
About Flashfood
Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at discounted prices. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 145 million pounds of food from landfills while saving its shoppers more than $370 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.
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1 Flashfood calculates the approximate pounds of food diverted from landfill using a methodology that incorporates the total dollar value of food sold on the app, average retail price per pound (based on data from US Bureau of Labor Statistics and Statistics Canada, which is updated annually based on prior year prices) and an assumed average 50% discount across all products.
FAQ**
How has the partnership between Loblaw Companies Ltd LBLCF and Flashfood influenced customer shopping behavior and food waste reduction since its inception in 2019?
What measures are Loblaw Companies Ltd LBLCF taking to reach their goal of sending zero food to landfill by 2030 beyond the Flashfood partnership?
Can you provide insights into how Loblaw Companies Ltd LBLCF plans to expand the Flashfood app's reach and user base in the coming years?
How does the business model of Loblaw Companies Ltd LBLCF and Flashfood ensure sustainability while delivering value to customers and minimizing food waste?
**MWN-AI FAQ is based on asking OpenAI questions about Loblaw Companies Ltd (OTC: LBLCF).
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