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Lifeist Wellness Revitalizes Mikra's Product Portfolio with Launch of Next Evolution of Cellular Performance Supplement with Advanced Mitochondrial Support

MWN-AI** Summary

Lifeist Wellness Inc. has announced the launch of Glutathione+, an evolved formulation of its well-received cellular performance supplement previously known as CELLF. This upgrade combines three powerful antioxidants—Glutathione, Coenzyme Q10 (CoQ10), and Pyrroloquinoline Quinone (PQQ)—to enhance cellular performance, promote energy rejuvenation, and accelerate recovery for users. Aimed at supporting daily energy levels, mental clarity, and physical resilience, Glutathione+ is designed to provide comprehensive cellular support, making it especially appealing for those seeking to optimize their wellness routine.

The reformulation includes a newly developed sweet orange flavor, noted for its fresh and clean taste, as well as updated packaging to highlight the product’s modern aesthetic. Lifeist's CEO, Andrea Judge, emphasized that Glutathione+ builds on the foundations laid by CELLF, which has consistently seen high demand that outstrips supply. Judge stated that the enhanced formulation of Glutathione+ is aimed at helping users feel energized and focused while also laying the groundwork for healthier aging.

As a member of Mikra’s Essentials Collection, Glutathione+ utilizes clinically recognized ingredients that synergistically work to provide benefits such as reducing oxidative stress, boosting energy production at the cellular level, and promoting long-term brain health. Mikra’s philosophy underscores the importance of cognitive and emotional resilience as pivotal to overall human performance.

Lifeist, positioned at the forefront of a post-pandemic wellness revival, integrates multiple wellness brands to enhance global well-being, with Mikra Cellular Sciences as its key asset. For additional product and brand information, interested parties are encouraged to visit Lifeist's website.

MWN-AI** Analysis

Lifeist Wellness Inc. (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0) has made a significant move in the health supplement market with the launch of Glutathione+, a revamped version of its popular cellular performance product, CELLF. This new formulation combines Glutathione, CoQ10, and PQQ, enhancing energy levels, recovery, and long-term resilience at the cellular level. Given the rising consumer interest in holistic wellness solutions, this strategic relaunch positions Lifeist favorably to capture market share in the burgeoning health supplement sector.

Investors should take note of several key factors. First, the effective combination of ingredients—most notably the master antioxidant Glutathione alongside crucial energy-producing CoQ10 and neuroprotective PQQ—creates a compelling value proposition. This triad of antioxidants not only addresses immediate energy needs but also fosters long-term health, appealing to a demographic increasingly focused on preventive health measures.

Furthermore, the introduction of a new flavor and modernized packaging enhances consumer appeal, potentially driving higher sales volumes as the product stands out on shelves. Given that CELLF has consistently outperformed supply, the reception of Glutathione+ may further cement its status as a flagship product for Lifeist.

Market dynamics suggest favorable conditions for Lifeist, especially as the wellness sector rebounds post-pandemic. Consumer spending on health supplements is expected to increase, driven by greater health consciousness. Lifeist’s strategic focus on high-quality, science-backed formulations aligns well with current trends, making it an attractive investment opportunity.

In summary, Lifeist's innovative product portfolio rejuvenation and effective marketing strategy may yield significant returns for investors. Consider monitoring the company’s performance closely, as growing consumer demand for its revitalized offerings could translate into strengthened financial metrics in the coming quarters.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

Refreshed formulation combines Glutathione, CoQ10, and PQQ for enhanced energy, recovery, and long-term cellular resilience with new branding and flavor

TORONTO, Aug. 29, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0) today unveiled Glutathione+, the next evolution of Mikra’s breakthrough cellular performance supplement (formerly CELLF).

This science-based formulation combines three well-studied antioxidants — Glutathione, Coenzyme Q10 (CoQ10), and Pyrroloquinoline Quinone (PQQ) — to defend cells, restore energy from within, and accelerate recovery. By working at the cellular level, Glutathione+ delivers daily support for sustained energy, sharper mental clarity, and the physical resilience needed to power through life’s demands.
The relaunch comes with a new sweet orange flavor — crisp, smooth, and refreshingly clean with no aftertaste — paired with modernized packaging designed to elevate daily routines and stand out on the counter.

“CELLF has been Mikra’s best-selling product since launch, and demand has consistently outpaced supply,” said Andrea Judge, CEO of Lifeist. “With Glutathione+, we’ve taken everything people loved about CELLF and pushed it further — enhancing mitochondrial support to help people feel more energized, focused, and resilient, not just today but for years to come. It’s about giving people the tools to perform at their peak while building a foundation for healthier aging.”

As part of Mikra’s Essentials Collection, Glutathione+ harnesses the proven synergy of three clinically recognized compounds:

  • Glutathione – The body’s master antioxidant, vital for neutralizing free radicals, reducing oxidative stress, and supporting detoxification.
  • CoQ10 – A cornerstone of ATP production, fueling cells for peak output and faster recovery.
  • PQQ – Promotes mitochondrial biogenesis, helping sustain long-term energy while protecting neurons from oxidative damage.

Together, these ingredients form a comprehensive system for clarity, endurance, and resilience, supporting sharper focus, efficient recovery, and long-term brain and body health.

About Mikra

Mikra is a performance-focused supplement brand built around a simple idea: the mind leads, and the body follows. Through targeted, science-backed formulations, Mikra is creating a new standard for what it means to support total human performance—starting with cognitive and emotional resilience.

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist acquires, integrates, and builds top wellness brands that enhance global well-being. Lifeist’s key asset is its U.S. biosciences subsidiary Mikra Cellular Sciences Inc. (“Mikra”), a biosciences and consumer wellness company focused on developing and selling innovative wellness products. For more information, visit: www.lifeist.com .


Caption: Mikra refreshed Glutathione+ packaging

For further information, please contact:

Andrea Judge, CEO
Lifeist Wellness Inc.
Phone: 604-901-8434
Email: ir@lifeist.com

Matt Coltura
Investor Relations
Phone: 778-886-6200
Email: ir@lifeist.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

Source: Lifeist Wellness Inc.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8e6463dd-41f6-472e-b517-5b0a14efd0f0


FAQ**

How does the new formulation of Glutathione+ from Lifeist Wellness Inc. (LFST:CC) specifically enhance mitochondrial support compared to the previous CELLF supplement?

The new formulation of Glutathione+ from Lifeist Wellness Inc. enhances mitochondrial support by incorporating advanced ingredients that improve cellular energy production and antioxidant capabilities, differentiating it from the previous CELLF supplement.

What are the key differentiators in the new branding and flavor of Glutathione+ that Lifeist Wellness Inc. (LFST:CC) believes will attract consumers and drive sales growth?

Lifeist Wellness Inc. (LFST:CC) believes the key differentiators in the new branding and flavor of Glutathione+ lie in its appealing taste, premium positioning, and innovative marketing strategies, all designed to enhance consumer engagement and drive sales growth.

Given the consistent demand for CELLF, how does Lifeist Wellness Inc. (LFST:CC) plan to manage supply chain challenges for Glutathione+ in order to meet market expectations post-launch?

Lifeist Wellness Inc. plans to enhance supply chain resilience for Glutathione+ post-launch by diversifying suppliers, optimizing inventory management, and leveraging strategic partnerships to ensure consistent product availability and meet growing market demand for CELLF.

What strategic initiatives does Lifeist Wellness Inc. (LFST:CC) have in place to promote the health benefits of Glutathione+, particularly in targeting longevity and resilience in consumers?

Lifeist Wellness Inc. (LFST:CC) promotes Glutathione+ by leveraging strategic initiatives focused on educational marketing, partnerships with health influencers, clinical research highlighting its longevity benefits, and targeted campaigns aimed at wellness-focused consumers.

**MWN-AI FAQ is based on asking OpenAI questions about Lifeist Wellness Inc. (TSXVC: LFST:CC).

Lifeist Wellness Inc.

NASDAQ: LFST:CC

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LFST:CC Latest News

January 07, 2026 06:35:00 pm
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October 20, 2025 06:03:45 pm
Lifeist Announces Board Update

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