Lululemon's Corporate Struggles Continue, but Is a Turnaround on the Horizon?
2026-03-23 13:50:00 ET
Lululemon Athletica (NASDAQ: LULU) was once the envy of all athleisure retailers. The company set the standard for what was considered trendy, particularly among yoga practitioners and fitness buffs. From 2019 through 2023, the company's stock reflected this dominance, even reaching a peak of over $500 per share in late 2023.
Since then, Lululemon has largely fallen out of favor with consumers, and the company is struggling to regain its footing. In January 2026, Lululemon's CEO, Calvin McDonald, left the role. The company has yet to name a permanent successor. The founder and former CEO of Lululemon, Chip Wilson, has been in a proxy battle with the company. Wilson has been vocal regarding his displeasure with the brand's performance and direction.
Lululemon's stock has fallen about 50% over the past year. For investors who held on to their shares, the biggest question is whether the company has hit rock bottom yet and, if so, when the real recovery will begin.
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