McDonald's McValue 2.0 Menu Is Appetizing But Valuation Leaves Little Room For Upside

2026-03-16 13:10:38 ET

I was a bit of a McDonald's (NYSE: MCD ) bear this time last year because I felt the brand had lost its way after years of price increases. Foot traffic was struggling, revenues were on the retreat, and McDonald’s felt like a brand that had lost its way. McDonald’s made a bit of a pivot and rolled out some value menu offerings after my last hold rating in 2025. In the fall, McDonald’s took steps to support franchisees to slash prices, and earnings reports have shown increasing momentum in key areas, including revenue and foot traffic....

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