Ultrack Systems Inc. (OTC: MJLB) Subsidiary Better Pets Secures Canadian Trademark Registration and Advances U.S. Trademark Application
MWN-AI** Summary
Ultrack Systems Inc. (OTC: MJLB) has announced significant progress for its subsidiary Better Pets, which focuses on pet health and wellness products. The company has secured a federal trademark registration for the "Better Pets" brand in Canada, effective August 15, 2025, and is making strides with its U.S. trademark application filed with the United States Patent and Trademark Office (USPTO). This Canadian trademark, with registration number TMA1339765, grants Better Pets exclusive rights for the mark across Canada for a decade, with the potential for renewal in 2035, thereby solidifying its presence in both physical and online retail spaces.
Reno Calabrigo, the President of Better Pets, expressed that this trademark milestone is essential for brand protection and demonstrates a long-term commitment to innovation and trust with stakeholders. The pet care market is expanding rapidly, surpassing $270 billion in 2024 with a projected growth rate over 6% annually. Trademarks are crucial in differentiating brands from competitors and securing partnerships, particularly in a landscape where product imitation is prevalent.
In the U.S., Better Pets filed a response to the USPTO on August 27, 2025, addressing initial concerns over trademark confusion by refining the scope of goods to focus on non-medicated grooming and cosmetic care products. Clarity was added to ensure compliance with existing regulations, enhancing legal positioning against initial refusal.
Looking forward, Better Pets plans to unveil product updates and launch strategies, bolstering its market presence as it advances the U.S. trademark registration process. Ultrack remains focused on growing its portfolio through strategic branding and digital marketing initiatives across various sectors, emphasizing long-term value for its partners and investors.
MWN-AI** Analysis
Ultrack Systems Inc. (OTC: MJLB) is making significant strides through its subsidiary Better Pets, which has secured a Canadian trademark and advanced its U.S. trademark application. This development is crucial as the global pet care market continues to expand, with a projected growth rate exceeding 6% annually from its current valuation of over $270 billion. The trademark protection not only establishes a strong brand foundation but also mitigates risks associated with product confusion, particularly in a competitive industry inundated with counterfeit products.
For investors, this news signals a potential upward trajectory for Ultrack's valuation. The exclusive rights associated with the trademark afford Better Pets a competitive edge in retail and e-commerce, enhancing its attractiveness to suppliers, partners, and consumers. Moreover, the refinement of the U.S. application to focus on non-medicated grooming products aligns with regulatory requirements, alleviating prior objections from the USPTO related to market confusion. This strategic pivot could bolster the likelihood of trademark approval in the coming months.
As Better Pets progresses with product launches integrating its new trademark, potential investors should monitor its upcoming offerings closely. Should the U.S. trademark receive approval, it would substantiate the brand's sustainability in a rapidly evolving marketplace and could drive share prices higher.
However, it's vital to consider the inherent risks associated with trademark applications and market competition. Investors are advised to stay informed of Better Pets' developments and regulatory milestones. With plans for further expansion and product diversification, Ultrack Systems Inc. may present a compelling investment opportunity, particularly for those looking to capitalize on the burgeoning pet care sector. As always, potential investors should conduct thorough due diligence before making investment decisions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
TORONTO, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) (“Ultrack” or the “Company”), through its wholly owned subsidiary Better Pets (Better Health Sciences for Pets Corp.), is pleased to announce that it has officially secured a Canadian federal trademark registration for its “Better Pets” brand, while simultaneously advancing its pending U.S. trademark application with the United States Patent and Trademark Office (USPTO).
The Canadian trademark (Registration No. TMA1339765, effective August 15, 2025) grants Better Pets the exclusive right to use the ® symbol across Canada for the next ten years, renewable in 2035. This legal protection safeguards the Company’s brand across physical retail, e-commerce, and social platforms while providing a strong foundation for domestic and international expansion.
“This milestone ensures that our brand is fully protected nationwide, and it reflects our long-term commitment to growth, innovation, and trust with our customers, partners, and investors,” said Reno Calabrigo, President of Better Pets.
Importance of Trademark Protection in the Pet Industry
The global pet care market surpassed $270 billion in 2024 and is projected to continue growing at more than 6% annually (Grand View Research). Canada and the U.S. account for a significant share of this demand, with consumers increasingly seeking trusted, regulated, and recognizable brands.
Trademarks play a crucial role in:
- Securing retail and distributor relationships by eliminating risks of product confusion.
- Protecting online sales channels, where infringement and knock-off products are common.
- Enhancing brand equity, making companies more attractive to investors, strategic partners, and potential acquirers.
In both Canada and the U.S., trademarks are one of the most valuable forms of intellectual property in consumer products, particularly in competitive markets like pet wellness and grooming.
Advancement of U.S. Trademark Application
On August 27, 2025, Better Pets filed a formal response to the USPTO for its U.S. trademark application (Serial No. 97929972). This response included:
- Refined Scope of Goods: Limited to non-medicated grooming and cosmetic care products (Class 3), such as shampoos, conditioners, paw balms, sprays, and hemp-derived products (?0.3% THC).
- Regulatory Alignment: Adjustments made to ensure compliance with the Controlled Substances Act (CSA) and the Food, Drug & Cosmetic Act (FDCA).
- Trademark Disclaimer: Exclusive rights to the word “PETS” disclaimed to narrow scope and strengthen registrability.
- Legal Positioning: Arguments submitted to overcome USPTO’s initial refusal based on “likelihood of confusion,” highlighting the widespread use of the term “Better” in the industry and clear distinctions in sound, appearance, and commercial impression.
The USPTO is expected to review the filing within the next 1–2 months. If accepted, the application will move to publication in the Trademark Official Gazette, a critical step toward securing full U.S. registration.
“By securing intellectual property rights in both Canada and the U.S., we are protecting long-term value for our customers, partners, and investors,” added Reno Calabrigo. “This trademark is more than a legal formality—it’s a signal that Better Pets is building a sustainable and defendable brand in the multi-billion-dollar pet care market.”
Looking Ahead
With its Canadian trademark secured and U.S. application advancing, Better Pets will be providing additional product updates and strategic roll-out plans in the coming weeks, including details on upcoming launches from its seven-product roster and further expansion into key distribution channels.
About Ultrack Systems Inc
Ultrack Systems Inc. (OTC: MJLB) is a technology and logistics innovator focused on digital marketing, smart infrastructure, and operational scale across healthcare, transportation, and enterprise verticals. The company enables growth through turnkey branding systems, digital outreach, and strategic partnerships.
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.
Investor Contact:
Email: info@ultrack.ca
Websites: ultrack.ca , mybetterpets.com
X: @UltrackI
FAQ**
How does Ultrack Systems Inc MJLB plan to leverage the newly secured Canadian trademark for its Better Pets brand to enhance market presence in both Canada and the U.S.?
What specific strategies will Ultrack Systems Inc MJLB employ to address the challenges posed by the USPTO’s initial refusal of its U.S. trademark application?
Given the rapid growth in the pet care market, how does Ultrack Systems Inc MJLB intend to differentiate the Better Pets brand from competitors and build customer loyalty?
Can you elaborate on the expected timeline for Ultrack Systems Inc MJLB’s U.S. trademark application processing and its impact on product launch strategies?
**MWN-AI FAQ is based on asking OpenAI questions about Ultrack Systems Inc (OTC: MJLB).
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