Ultrack Systems Inc. (OTC: MJLB) Subsidiary Better Pets Launches First Health Canada-Approved Product, Kicking Off Rebranded Pet Wellness Line
MWN-AI** Summary
Ultrack Systems Inc. (OTC: MJLB) recently announced the launch of its subsidiary Better Pets' first Health Canada-approved product, the Better Pets Pet Balm, marking a significant milestone in the rebranding of its pet wellness line. This launch initiates a phased approach that includes four market-ready formulations, with the Balm being the first to hit the market. This product will first be available directly through the Better Pets website, followed by distribution to major retail partners in Canada, where it will enjoy initial visibility via cost-effective countertop sales programs.
President Reno Calabrigo emphasized the importance of launching a product that meets stringent Health Canada regulations, which is crucial for building consumer trust in the heavily regulated pet care space. Better Pets plans to expand its offerings progressively, aiming to include additional solutions such as Ear and Eye Care as well as dental hygiene products based on market trends.
The Company is utilizing an innovative brand strategy, partnering with Empire Media Worx Inc. to revamp its branding and e-commerce capabilities. This shift is aimed at enhancing consumer engagement through educational content and direct purchasing options. Better Pets is currently in discussions with major Canadian distributors to strengthen its market presence through both retail networks and direct-to-consumer channels.
With the global pet care market expected to surpass $270 billion by 2024, driven by a rising demand for natural and safe products among pet owners, Better Pets is poised to capture an early share of this growing segment. The new product line not only underscores Ultrack's commitment to health and wellness for pets but also signifies a strategic move into a lucrative market driven by contemporary pet ownership trends.
MWN-AI** Analysis
Ultrack Systems Inc. (OTC: MJLB) is poised for significant growth following the launch of its subsidiary Better Pets’ first Health Canada-approved product, the Better Pets Pet Balm. This milestone not only emphasizes Ultrack's strategic entry into the lucrative pet wellness market but also positions the company favorably amidst a burgeoning demand for natural pet health solutions.
The current global pet care market, valued at over $270 billion in 2024, is projected to grow at a CAGR exceeding 6% through 2030. Natural and wellness-focused pet products are rapidly gaining traction, particularly among millennial and Gen Z consumers who prioritize health and safety. Better Pets is tapping into this trend with a well-thought-out phased rollout of its product line, which includes balms, sprays, and drops, that resonate with contemporary consumer expectations.
Ultrack’s strategy involves low-cost initial marketing initiatives and partnerships with major retail distributors, including Freedom Pet Supplies, to expand visibility and accessibility. By launching the Pet Balm online first, the company can streamline direct-to-consumer engagement while gradually establishing its retail presence. Such a strategy minimizes upfront costs while maximizing brand awareness and customer trust.
The decision to create a naturally formulated, Health Canada-compliant product reflects an understanding of the regulatory complexities in the pet products sector. As more consumers seek safe and trustworthy options for pet care, Ultrack’s commitment to quality and compliance will be pivotal in capturing market share.
Investors should monitor Ultrack Systems Inc. closely as it unfolds its Better Pets strategy. The company's emphasis on building a diversified product portfolio, coupled with its defined market entry stages and direct consumer engagement efforts, suggests a strong potential for long-term growth and value creation in a rapidly expanding industry. As the company scales and introduces additional formulations, there may be continued upward momentum in its stock performance.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
TORONTO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) (“Ultrack” or the “Company”), through its wholly owned subsidiary Better Pets, is pleased to announce the upcoming launch of the Better Pets Pet Balm, its first Health Canada–approved product. This milestone marks the beginning of a staged rollout of Better Pets’ newly rebranded product line, which currently features four market-ready formulations, three of which will be available in two different sizes. There are also a number of additional products under development that will complement the Better Pets product line.
The Better Pets Pet Balm will be the first to market, available directly to consumers via the Better Pets website, followed by distribution to major retail partners across Canada. Initial in-store presence will be built through low-cost, counter-top sales programs, enabling rapid brand awareness while introducing pet owners to the broader Better Pets line.
“Launching the Better Pets Pet Balm is about starting smart—by focusing on a Health Canada–approved formulation that resonates with the Canadian market while navigating the complex regulatory environment for pet products globally,” said Reno Calabrigo, President of Ultrack Systems Inc. “From day one, we’re building both brand trust and momentum by putting a safe, effective, and natural product into the hands of pet owners.”
A Smart Entry Strategy into a Growing Market
Better Pets’ seven SKU roster includes balms, sprays, drops, and other innovative solutions, with several additional formulations in R&D. The Company is pursuing a phased market-entry strategy:
- Phase 1: Launch the Better Pets Pet Balm online, then scale into retail via distributors.
- Phase 2: Strategic roll -out of each product in the currently developed product line
- Phase 3: Expand the offering to include Ear Care (spray & wipes) and Eye Care solutions, both currently in development.
- Phase 4: Introduce additional formulations such as dental hygiene products (chewables, sprays, or water additives) and natural protective solutions, aligning with demand trends identified on platforms like Amazon.
Rebranding for Growth
The new branding and packaging for the Better Pets line is being designed by Empire Media Worx Inc., the firm behind the revamped Better Pets website. The updated platform will include direct-to-consumer e-commerce capabilities, enabling customers to purchase directly through secure online payment options. Testimonials, videos, and educational content will highlight Better Pets’ natural health focus, further building consumer trust and awareness.
Strategic Partnerships & Distribution
Better Pets is already in advanced discussions with major Canadian distributors and retail networks, including:
- Freedom Pet Supplies – serving over 1,800 retail clients, including Global Pet Foods.
- Two other identified distribution sources we are currently engaging
These partnerships will complement the Company’s direct-to-consumer online strategy, positioning Better Pets for both retail penetration and digital market growth.
Pet Care Industry Context
- The global pet care market surpassed $270 billion in 2024 and is projected to grow at over 6% CAGR through 2030 (Grand View Research).
- Natural and wellness-focused products represent one of the fastest-growing categories, driven by millennial and Gen Z pet owners who view pets as family members.
- In Canada, the pet population now exceeds 16 million dogs and cats, with consumers increasingly seeking safe, natural, and regulatory-compliant solutions for health, wellness, and hygiene.
By entering the market with a Health Canada–approved, consumer-ready product, Better Pets is strategically positioned to capture early market share and expand into additional high-demand categories.
About Ultrack Systems Inc. (OTC: MJLB):
Ultrack Systems Inc. is a diversified, publicly traded technology and asset management company committed to identifying, acquiring, and scaling high-potential businesses across key growth sectors. From smart logistics and fleet management to health and consumer goods, Ultrack is building a dynamic portfolio designed for long-term value creation and market disruption.
Website: www.ultrack.ca
About Better Pets
Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.
Website: www.mybetterpets.com
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.
Investor Contact:
Email: [email protected]
Web: ultrack.ca , mybetterpets.com
X: @UltrackI
FAQ**
How does Ultrack Systems Inc (MJLB) plan to differentiate its Better Pets Pet Balm in a competitive pet care market that is projected to grow at over 6% CAGR through 2030?
With the rollout of Better Pets' seven SKU roster, what specific marketing strategies will Ultrack Systems Inc (MJLB) implement to build brand trust and awareness among pet owners?
Can you provide details on the advanced discussions Ultrack Systems Inc (MJLB) is having with major Canadian distributors and how these partnerships will aid in the phase rollout of the Better Pets product line?
What measures is Ultrack Systems Inc (MJLB) taking to ensure compliance with the complex regulatory environment for pet products while expanding its product offerings beyond the initial Pet Balm?
**MWN-AI FAQ is based on asking OpenAI questions about Ultrack Systems Inc (OTC: MJLB).
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