Oliveda and Olive Tree People Inc. Leading North America G-Beauty Movement
MWN-AI** Summary
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., are at the forefront of the burgeoning G-Beauty movement in North America, with impressive sales surpassing $200 million in 2024 and 2025. G-Beauty, representing the world's stringent cosmetic standards from Germany, focuses on clean beauty, scientific rigor, minimalist formulations, and ingredient transparency. For over two decades, these brands have been leaders in the waterless cosmetics sector and nutricosmetics, demonstrating commitment to innovation and sustainability.
Under the guidance of German real estate investor Thomas Lommel, Oliveda has pioneered multiple skincare technologies, including the Beauty Fountain I66 launched in 2016, which combined hydroxytyrosol and collagen peptides. Recently, Olive Tree People Inc. reported a staggering growth of 1,900% in North America, reaching a valuation of over $1 billion by 2025. Their holistic approach incorporates not just cosmetics but also health and wellness trends, including unique items like olive leaf-based coffee alternatives and mindfulness practices, such as the olive tree sound bath meditation.
With flagship stores in Berlin and Düsseldorf, Oliveda has expanded its presence through thousands of retail outlets in Europe and online channels. The brand is gaining traction in media outlets like U.S. Vogue, Harper's Bazaar, and others, with endorsements from celebrities, including Gigi Hadid. Lommel's environmental initiatives, including the conservation of over 30,000 century-old olive trees and providing clean water to communities in Africa, further bolster the brand's image as a responsible and innovative player in the beauty industry. As such, Oliveda and Olive Tree People Inc. are not only redefining G-Beauty but also setting new standards for sustainability and ethical practices in cosmetics.
MWN-AI** Analysis
Oliveda International, Inc. (OTCID: OLVI) and its subsidiary, Olive Tree People Inc., are carving out a significant presence in the North American G-Beauty sector, following impressive sales exceeding $200 million in 2024 and 2025. With a growth of over 1,900% in the last two years, Olive Tree People has been valued at over $1 billion as of 2025, marking it as a powerhouse in the market. This remarkable trajectory underscores the soaring demand for G-Beauty products, known for their high safety standards and clean beauty principles.
Investors should consider the increasing consumer preference towards waterless and eco-friendly cosmetics, aligning with Oliveda’s innovative product offerings. Specifically, their revolutionary developments—such as the Beauty Fountain I66, which integrates hydroxytyrosol and collagen peptides—place them at the forefront of nutritional and beauty markets. The unique positioning of Oliveda within the expanding nutricosmetics niche and its successful marketing strategies have resulted in notable brand recognition, endorsed by celebrity endorsements such as Gigi Hadid.
Moreover, the company's dedication to sustainability and social responsibility, demonstrated through initiatives like water well projects for communities in Africa, builds a positive brand image that resonates with conscious consumers. With established flagship stores in Germany and a vast retail network across Europe, Oliveda is well-equipped to expand its already significant reach in North America.
However, potential investors should remain cognizant of market volatility and the competitive landscape of the beauty industry. Oliveda's expansion strategy must continue to evolve amidst rising competitors. With forward-looking statements suggesting growth potential, Oliveda could be a compelling investment opportunity for those seeking exposure to the burgeoning G-Beauty market. Careful monitoring of their performance and market trends will be crucial for informed decision-making.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SANTA MONICA, CA, Feb. 09, 2026 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTCID: OLVI) today announced that its German cosmetics brand Oliveda and Olive Tree People Inc. subsidiary are leading the G-Beauty movement in North America.
With sales exceeding US$200 million in North America alone in 2024 and 2025, Oliveda and Olive Tree People are among the leading companies in the G-Beauty movement (German Beauty = G-Beauty).
G-Beauty stands for the world's strictest cosmetic standards in skincare and combines clean beauty principles with scientific expertise. The products are characterized by minimalist formulations, high safety standards, and transparency regarding ingredients and efficacy.
Thanks to numerous innovations over the past 23 years, Oliveda and Olive Tree People are the leading beauty companies in the waterless cosmetics movement, not only in North America but also in Europe, and are also pioneers in the field of nutricosmetics. As early as 2016, Oliveda launched the Beauty Fountain I66, which was the first product to combine hydroxytyrosol and collagen peptides.
Olive Tree People Inc. has achieved growth of over 1,900% in North America in the last two years and was valued at over US$1 billion in 2025.
About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.
In addition to the registered beauty brands, Oliveda and LA Dope, as well as OLIVE re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.
In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
OLVI Investor Relations619-202-7456olvi@advanceprgroup.com
FAQ**
How does Oliveda International Inc (OLVI) plan to sustain its over 1,900% growth in North America while leading the G-Beauty movement, and what new product innovations can we expect in the near future?
Can you provide insights into the competitive landscape in the G-Beauty sector, and how Oliveda International Inc (OLVI) differentiates its products from other brands?
With Oliveda International Inc (OLVI) achieving sales of over US$200 million in North America, what marketing strategies are being implemented to further penetrate this market?
What are the potential risks related to Oliveda International Inc (OLVI) regarding the future scalability of its waterless cosmetics movement amid changing consumer preferences?
**MWN-AI FAQ is based on asking OpenAI questions about Oliveda International Inc (OTC: OLVI).
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