Pollard Banknote Awarded Player Loyalty Program Contract by the Oklahoma Lottery
MWN-AI** Summary
Pollard Banknote Limited has secured a significant contract with the Oklahoma Lottery to provide a comprehensive Player Loyalty Program. This partnership, initiated on November 24, 2025, follows a competitive procurement process, and will span an initial term of one year with six additional one-year renewal options, amounting to a total potential value of approximately $10 million USD.
The agreement encompasses the development and launch of a new Players Club loyalty platform, a redesigned website, and mobile applications available on both iOS and Android. Additionally, Pollard Banknote will implement an integrated customer relationship management (CRM) system alongside strategic marketing and analytical support to enhance player interactions.
This collaboration marks the Oklahoma Lottery's first engagement with Pollard Banknote, a notable advancement aimed at improving player engagement through innovative solutions like the playON® Player Engagement Solution. This technology will provide a flexible loyalty framework that encourages responsible play and facilitates personalized experiences for players through automated CRM capabilities, real-time analytics, and targeted communications.
Oklahoma Lottery's Executive Director, Jay Finks, expressed enthusiasm about the partnership, emphasizing its potential to elevate the Lottery's digital engagement. Pollard Banknote’s Senior Vice President, Shannon DeHaven, acknowledged the opportunity to deliver a world-class loyalty program that will aid in promoting continuous player engagement and support educational initiatives, given that the Lottery has significantly contributed over $1.4 billion to education since its inception in 2005.
This venture is poised to enhance the overall lottery experience, combining advanced technology and innovative marketing techniques to foster a deeper connection with players while driving additional revenue for good causes in Oklahoma.
MWN-AI** Analysis
Pollard Banknote Limited recently secured a significant contract with the Oklahoma Lottery to develop a comprehensive Player Loyalty Program and related digital services, valued at approximately $10 million USD. This partnership is a pivotal moment for both entities, representing Pollard Banknote's first collaboration with the Oklahoma Lottery.
Investors should view this development optimistically. The contract's focus on enhancing player engagement through the loyalty program and advanced analytics indicates a strong commitment to leveraging data-driven strategies. Pollard Banknote's playON® Player Engagement Solution is set to provide the Oklahoma Lottery with a flexible platform that incentivizes player interaction and responsible gaming. This is critical in gaming markets where responsible play is increasingly emphasized.
The inclusion of mobile functionality in cashing and claims, along with a robust CRM system powered by Bloomreach, will enable the Oklahoma Lottery to customize player experiences and improve communication, ultimately driving sales. The integration of these advanced technologies can lead to better customer retention and higher transaction volumes, positively impacting the Lottery’s bottom line, which already contributed over $72 million to education in Oklahoma in FY 2025.
From a market perspective, Pollard Banknote (TSX: PBL) is well-positioned to capitalize on this contract by potentially expanding its footprint in the U.S. lottery sector. The company’s expertise in gaming and digital innovations will not only enable them to implement effective loyalty solutions but also build credibility with other state lotteries seeking similar enhancements.
Given this backdrop, investors should monitor Pollard Banknote’s performance closely. The positive outlook created by this contract could translate into revenue growth and enhanced shareholder value, making it a stock to watch as it navigates this new digital landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
WINNIPEG, MB, Dec. 16, 2025 /CNW/ - Pollard Banknote Limited ("Pollard Banknote"); (TSX: PBL) is pleased to announce that following a competitive procurement process, the Oklahoma Lottery Commission ("Oklahoma Lottery" or "Lottery") has selected Pollard Banknote to provide a turnkey loyalty solution and related digital services. The contract began on November 24, 2025, with an initial term of one year and six one-year renewal options. The total contract value including renewals is approximately $10 million USD.
The scope includes:
- Development and launch of a new Players Club loyalty platform
- Redesigned website
- Native mobile applications for iOS and Android
- Integrated customer relationship management ("CRM") system
- Comprehensive strategic marketing and analytical support
- Mobile claims and mobile cashing functionalities
This partnership marks the Oklahoma Lottery's first collaboration with Pollard Banknote and represents a major step towards enhancing player engagement. With a Players Club powered by Pollard Banknote's playON® Player Engagement Solution, the Lottery will benefit from a flexible loyalty platform that incentivizes player interaction and encourages responsible play. Its CRM, powered by Bloomreach, enables real-time automation, personalized player journeys, and targeted messaging across all channels. The solution also provides advanced analytics and visualization to monitor engagement and optimize campaigns. By combining loyalty program data, CRM insights, and advanced analytics, playON® delivers a true 360-degree view of player behavior and lays a strong foundation for future digital initiatives.
"We're excited to partner with Pollard Banknote and to usher in a new era of digital engagement for our players," said Jay Finks, Executive Director, Oklahoma Lottery Commission. "Their deep expertise that leverages the most modern technology in the industry will deliver a best-in-class experience and enhance the Lottery's digital presence."
"We are honored that the Oklahoma Lottery has chosen us as its loyalty partner," said Shannon DeHaven, Senior Vice President, Digital Engagement, Pollard Banknote. "We value the trust the Lottery has placed in us to deliver a world-class program. Our team looks forward to supporting the Lottery's vision, driving long-term player engagement, and helping generate revenue for good causes in Oklahoma."
The Oklahoma Lottery has raised more than $1.4 billion for education since selling its first ticket in 2005. In fiscal year 2025, the Lottery generated over $305 million in total sales and contributed more than $72 million to education in Oklahoma.
About Pollard Banknote
Pollard Banknote is a partner of choice to responsibly drive revenues for good causes both at retail and through digital channels for lotteries and charitable gaming markets worldwide. We empower our customers to maximize success through innovative offerings, strategic marketing, portfolio management, analytics, and end-to-end warehousing and logistics services. We offer an extensive high-performing gaming lineup, including instant tickets, pull-tab tickets and vending machines, the full range of paper and electronic bingo products, and cutting-edge electronic pull-tab gaming solutions. Our Schafer Retail Solutions + portfolio delivers impactful retail ticket merchandising and in-lane options. Our player-facing digital suite includes apps, websites, loyalty programs, and the transformative Pollard Catalyst™ Gaming Platform that powers our turnkey iLottery program. Established in 1907, Pollard Banknote is owned approximately 64% by the Pollard family and 36% by public shareholders, and is publicly traded on the Toronto Stock Exchange (TSX: PBL). For more, visit www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
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FAQ**
How does the integration of Pollard Banknote Limited PBL:CC's loyalty platform enhance customer engagement compared to existing solutions used by the Oklahoma Lottery?
What key metrics will Pollard Banknote Limited PBL:CC use to evaluate the effectiveness of the Players Club loyalty program in driving player interaction and revenue for the Oklahoma Lottery?
Can you elaborate on the innovative features of the CRM system powered by Bloomreach that Pollard Banknote Limited PBL:CC plans to implement for personalized player journeys?
What are the strategic marketing initiatives outlined by Pollard Banknote Limited PBL:CC to optimize player engagement and ensure responsible play within the Oklahoma Lottery's new loyalty program?
**MWN-AI FAQ is based on asking OpenAI questions about Pollard Banknote Limited (TSXC: PBL:CC).
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