Schafer Retail Solutions+ and Colorado Lottery Extend Partnership to Drive Retail Modernization
MWN-AI** Summary
Schafer Retail Solutions+ (SRS+), a subsidiary of Pollard Banknote Limited (TSX: PBL), has renewed its partnership with the Colorado Lottery to enhance retail modernization. Following a competitive procurement process, the Colorado Lottery announced an Intent to Award to SRS+ for a contract covering Lottery Ticket Dispensers and related merchandise, set to commence on January 1, 2026, and extend through June 30, 2026, with potential renewals for up to four additional twelve-month periods.
This collaboration, which has lasted over a decade, focuses on delivering innovative merchandising solutions designed to boost lottery sales and improve player experiences at retail locations. SRS+ will provide a comprehensive suite of merchandising tools, including ticket dispensers, Play Centers®, and signage aimed at increasing product visibility. The success of previous innovations, such as the SRS+ Digital Menu Boards—proven to enhance sales by 17%—demonstrates the effectiveness of data-driven strategies in maximizing lottery revenue.
Teresa Immel, Senior Director at SRS+, expressed enthusiasm for continuing this partnership, emphasizing the company’s commitment to driving value with proven merchandising solutions. Tom Campbell, Sales Director at Colorado Lottery, highlighted the importance of modernizing the retail landscape to enhance the in-store experience for players and generate significant funding for community projects across Colorado.
Since its inception, the Colorado Lottery has contributed over $4.5 billion towards parks and recreation, showcasing the critical role of these initiatives in enhancing communities. The ongoing partnership between Pollard Banknote and the Colorado Lottery is set to further transform the retail lottery experience, leveraging innovative strategies to propel future success within the industry.
MWN-AI** Analysis
The recent announcement of the extended partnership between Schafer Retail Solutions+ (SRS+) and the Colorado Lottery marks a significant development in retail modernization, which should be closely monitored by investors, particularly those interested in the lottery and gaming sectors. Pollard Banknote Limited (TSX: PBL), the parent company of SRS+, continues to leverage its longstanding relationship with the Colorado Lottery—dating back over a decade—to innovate and enhance retail solutions.
The renewal of this contract, beginning in January 2026, reflects a commitment to an adaptive retail strategy that includes advanced merchandising solutions such as digital menu boards and adaptable dispensers. Notably, previous initiatives have shown promising results, with a reported 17% increase in sales linked to the implementation of SRS+ Digital Menu Boards. This data-driven approach is indicative of SRS+’s strategy to set new industry standards, making it an attractive proposition for stakeholders looking for reliable growth trajectories.
Investors should consider the implications of this partnership for broader industry trends. As retail environments evolve—with an increasing need for modernization—companies like Pollard Banknote stand to benefit from their innovative offerings that merge technology with customer engagement. Moreover, as lottery revenues are often allocated to public benefit projects, the sustained profitability of the Colorado Lottery suggests a stable funding source that could attract socially responsible investors.
In summary, with the renewal of the SRS+ partnership, Pollard Banknote is well-positioned for growth. Financial professionals should evaluate the company’s ongoing performance and market strategies, particularly as it aims to expand beyond traditional retail paradigms, potentially creating additional revenue channels and reinforcing its market leadership in the lottery sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
WINNIPEG, MB, Dec. 1, 2025 /CNW/ - Pollard Banknote Limited ("Pollard Banknote") (TSX: PBL) is pleased to announce that following a competitive procurement process, the Colorado Lottery ("the Lottery") has issued an Intent to Award for a contract for Lottery Ticket Dispensers and Related Goods to Schafer Systems (2018) Inc. ("Schafer Retail Solutions+" or "SRS+"). The agreement begins January 1, 2026 and runs through June 30, 2026, and can be renewed for up to four additional periods of up to twelve months each. SRS+ is a wholly owned subsidiary of Pollard Banknote.
The Lottery will have access to SRS+'s complete lineup of merchandising solutions, including lottery ticket dispensers, Play Centers®, ticket menu boards, and other point-of-sale signage.
Pollard Banknote, together with its subsidiaries, shares a longstanding partnership with the Colorado Lottery of more than a decade. This partnership is rooted in innovation and focused on delivering solutions that help lotteries achieve their goals. For SRS+, as with Pollard Banknote, innovation isn't about keeping pace, it's about setting a new standard.
SRS+ has delivered many sales-driving merchandising solutions to Colorado throughout this long-standing partnership, including versatile HALO lighting kits and adaptable Modular Mini® dispensers. Colorado was also the first jurisdiction to pilot SRS+ Digital Menu Boards—an initiative that increased lottery sales by 17% at participating retailers. This success underscores the Lottery's commitment to innovation and Pollard Banknote's ability to deliver impactful enhancements backed by data-driven insights.
"We're excited to continue our partnership with the Colorado Lottery and its retailers," said Teresa Immel, Senior Director, Sales and Marketing, SRS+. "Beyond delivering quick wins with our proven merchandising solutions, we look forward to building even greater value over time across the whole family of Pollard companies, leveraging tools and strategies that span the entire lottery product and delivery ecosystem."
"We're always looking for ways to enhance the in-store experience for players and support our retail partners," said Tom Campbell, Sales Director, Colorado Lottery. "SRS+ has been a trusted partner for many years, and we look forward to continuing this collaboration to modernize our retail footprint, increase product visibility, and move beyond traditional retail strategies to generate more funding for programs that benefit communities across Colorado."
Since selling its first ticket in 1983, the Colorado Lottery has given more than $4.5 billion back to parks, trails, open spaces, and recreation projects. From hiking trails on the Western Slope to playgrounds on the Eastern Plains, Lottery proceeds have transformed communities and preserved breathtaking views in every corner of the state.
About Pollard BanknotePollard Banknote is a partner of choice to responsibly drive revenues for good causes both at retail and through digital channels for lotteries and charitable gaming markets worldwide. We empower our customers to maximize success through innovative offerings, strategic marketing, portfolio management, analytics, and end-to-end warehousing and logistics services. We offer an extensive high-performing gaming lineup, including instant tickets, pull-tab tickets and vending machines, the full range of paper and electronic bingo products, and cutting-edge electronic pull-tab gaming solutions. Our Schafer Retail Solutions+ portfolio delivers impactful retail ticket merchandising and in-lane options. Our player-facing digital suite includes apps, websites, loyalty programs, and the transformative Pollard Catalyst™ Gaming Platform that powers our turnkey iLottery program. Established in 1907, Pollard Banknote is owned approximately 64% by the Pollard family and 36% by public shareholders, and is publicly traded on the Toronto Stock Exchange (TSX: PBL). For more, visit www.pollardbanknote.com.
Forward-looking StatementsCertain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
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FAQ**
How does the partnership between Shafer Retail Solutions+ and the Colorado Lottery (as backed by Pollard Banknote Limited PBL:CC) aim to specifically enhance the in-store customer experience for lottery players?
What innovative merchandising solutions will Schafer Retail Solutions+ provide under the new contract with the Colorado Lottery, and how are these expected to impact overall sales figures?
Given the history of a 17% increase in lottery sales through digital menu boards, what new strategies will Schafer Retail Solutions+ implement to further modernize retail operations alongside the Colorado Lottery?
Can you elaborate on the potential for contract renewal terms and how these might reflect the ongoing success metrics achieved during the partnership between Pollard Banknote Limited PBL:CC and the Colorado Lottery?
**MWN-AI FAQ is based on asking OpenAI questions about Pollard Banknote Limited (TSXC: PBL:CC).
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