Should You Buy Peloton Stock After Its Shift Into Artificial Intelligence (AI)?
2025-10-08 04:48:00 ET
Peloton Interactive (NASDAQ: PTON) went public at $29 per share in 2019, and by December 2020, it had soared by 462% to a record high of around $163. Pandemic-necessitated lockdowns and social-distancing efforts led to explosive demand for the company's connected exercise equipment, which sent its revenue soaring.
However, the boom was short-lived. Sales cratered after widespread inoculations with COVID vaccines allowed social conditions to gradually start returning to normal in 2022. The company's revenues still haven't recovered, but Peloton is now leaning into artificial intelligence (AI) to give its exercise equipment more capabilities, in the hope that this will attract new customers.
Peloton stock is currently down 94% from its 2020 peak. Could the company's pivot into AI be the spark that ignites a recovery?
NASDAQ: PTON
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