/C O R R E C T I O N -- Aspyr Living Inc./
MWN-AI** Summary
Aspyr Living Inc., a company dedicated to promoting healthier living through sustainable products, announces significant progression with a $3 million seed funding round, highlighted by a $250,000 lead investment from RJD Green (OTCPK: RJDG). The funding aims to support the launch of Aspyr's flagship consumer brand, Ascend®—a line of innovative home, laundry, and personal care products that leverage proprietary botanical technologies.
Set to launch in early 2026, the Ascend® product line is positioned to disrupt the $32 billion home and laundry care market by providing safe and effective alternatives to traditional toxic chemical brands. The excitement around Aspyr Living is bolstered by successful outcomes from a recent pilot test at Walmart, where the company showcased its products across 3,000 stores, resulting in over $5 million in sales and a consumer preference rate of more than 98% for Aspyr's offerings compared to established chemical brands. The pilot also revealed a strong repurchase rate exceeding 70%, indicating a solid market potential and consumer loyalty.
CEO Benjamin Shell expressed enthusiasm for RJD Green's involvement, citing their expertise as crucial in scaling operations and navigating the complex retail landscape. This partnership is expected to be instrumental as Aspyr Living prepares to introduce breakthrough products like the Ascend® Sanitizing Laundry Detergent in summer 2026—a detergent designed to kill 99.9% of bacteria, marking a major innovation for home laundry care in decades.
Aspyr Living is committed to transforming the market, providing families with safe, science-backed products while eliminating toxic chemicals from homes. For more information, visit their website at www.aspyr-living.com.
MWN-AI** Analysis
Aspyr Living Inc. has recently garnered attention following its announcement of a $3 million seed funding round, led by a $250,000 investment from RJD Green (OTCPK: RJDG). This funding is critical for the launch of their new consumer brand, Ascend®, which aims to disrupt the $32 billion home and laundry care products market with sustainable, high-performance alternatives to conventional chemical-based products.
Given the success of Aspyr Living's previous pilot test with Walmart, which reported over $5 million in sales for their products, there's a promising outlook for their future performance. The 98% consumer preference for their botanical-based cleaning solutions indicates a strong market demand, and the 70%+ repurchase rate suggests substantial customer loyalty.
For investors, Aspyr Living represents a potentially lucrative opportunity within the growing natural lifestyle brand segment. As consumer preferences shift toward safer, environmentally friendly products, the company's proprietary, patent-pending technologies could indeed position it as a market leader.
From a financial perspective, keep an eye on key milestones such as the retail launch of Ascend® Home Essentials in early 2026 and the anticipated summer launch of Ascend® Sanitizing Laundry Detergent — a product claimed to revolutionize laundry care by killing 99.9% of bacteria. The initial market response to these launches will be pivotal in gauging the company's growth trajectory.
The partnership with RJD Green also adds a layer of strategic support, as their expertise will be vital for scaling operations and navigating the competitive landscape of home and personal care products. Investors should remain vigilant, considering both the potential upside and inherent risks associated with early-stage investments. Monitoring sales performance post-launch and assessing the competitive landscape will be critical in making informed investment decisions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
In the news release, Aspyr Living Announces Lead Investor in $3M Seed Round, issued 29-Sep-2025 by Aspyr Living Inc. over PR Newswire, we are advised by the company that the media contact has been added for public view. The complete, corrected release follows:
Aspyr Living Announces Lead Investor in $3M Seed Round
Funding to Launch new CPG Sustainable Consumer Brand
FORT LAUDERDALE, Fla. , Sept. 29, 2025 /PRNewswire/ -- Aspyr Living, a natural lifestyle company, announced today a $250,000 lead investment from RJD Green (OTCPK: RJDG) as part of a $3.0 million seed funding round. RJD Green will provide both capital and growth expertise to support the launch of Aspyr Living's innovative new consumer brand, Ascend ® .
Aspyr Living helps people live healthier lives with a new generation of safe, high performance home, laundry and personal care products that outperform toxic chemical-based national brands.
Its flagship brand, Ascend ® , features proprietary, patent-pending botanical technologies preferred by consumers over toxic national brands after a single use. The funding will be instrumental in bringing these products to market and solidifying Aspyr Living as an emerging leader in the home, health, and wellness space.
"We've cracked the code to delivering superior performance for naturally derived household cleaning and laundry products using botanicals, instead of petrochemicals. The results are household cleaning & laundry products that are safer, stronger, and preferred by consumers," said Benjamin Shell , CEO of Aspyr Living.
"We're thrilled to have RJD Green as our lead investor for this funding round," said Shell. "Their track record of building companies is precisely the kind of expertise we need as we scale operations and introduce our industry-first products to North America ."
RJD Green's investment builds on a successful 3,000-store Walmart private label test, which demonstrated significant consumer demand for products based on Aspyr Living-derived technologies. The pilot generated over $5 million in sales from 2 million units, with over 98% of consumers preferring the products over top chemical brands. The test also showed a strong 70%+ repurchase rate, proving mass market appeal and a loyal customer base.
Aspyr Living is expected to hit retail shelves with its Ascend ® Home Essentials line in early 2026, followed by the launch of its groundbreaking Ascend ® Sanitizing Laundry Detergent in Summer 2026. It's the first consumer detergent to kill 99.9% of bacteria in a home washing machine and represents the most significant advance in home laundry care in 70 years.
About Aspyr Living
Aspyr Living is a natural lifestyle company helping people live healthier lives industry-first safe, natural, and effective home, laundry and personal care products that outperform toxic chemical-based national brands.
Aspyr Living is a natural lifestyle company transforming the $32 billion home and laundry care products market. The company's vision is to help families live healthier lives by providing safe, effective, and science-backed products and removing toxic chemicals from U.S. homes. Visit www.aspyr-living.com .
About RJD Green, Inc.
RJD Green, Inc. (OTCPK: RJDG) is a publicly traded holding company focused on acquiring and managing assets and companies in the construction, green environmental, and healthcare service sectors. RJD Green is dedicated to providing shareholders with access to small and medium businesses with significant growth opportunities. Visit www.rjdgreen.com .
Media Contact:
Adriel Alvarado
Investor Relations
(954) 401-2480
adriel.alvarado@aspyr-living.com
SOURCE Aspyr Living Inc.
FAQ**
How does RJD Green Inc. (RJDG) plan to leverage its expertise to support Aspyr Living in achieving its market goals following the $250,000 investment?
2. What specific strategies will Aspyr Living implement to capitalize on the positive consumer response demonstrated in the Walmart test funded by RJD Green Inc. (RJDG)?
3. How does Aspyr Living intend to differentiate its Ascend® product line from existing toxic chemical-based brands in a competitive market, especially with backing from RJD Green Inc. (RJDG)?
4. What are the measurable milestones that Aspyr Living aims to achieve in the upcoming months with the support of RJD Green Inc. (RJDG) during the product launch phases?
**MWN-AI FAQ is based on asking OpenAI questions about RJD Green Inc (OTC: RJDG).
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