HOA.com and RESAAS Launch REALTOR® Certification to Help Agents Win More Listings in HOA Communities
MWN-AI** Summary
HOA.com, a leading Homeowner Alliance platform, has partnered with RESAAS Services Inc. to expand its Certified HOA Specialist™ (CHS) program, aimed at helping real estate agents enhance their expertise in managing properties within homeowners' associations (HOAs). With over 53% of U.S. homes residing in HOA neighborhoods, the program offers essential training for agents, equipping them to navigate specific HOA rules and documentation effectively and thereby helping to prevent closing delays or deal derailments.
This exclusive 4-hour online course, tailored for REALTORS®, enables agents to gain critical skills in comprehending HOA documents and financials while also fostering dynamic relationships with HOA boards and homeowners. Upon completion, participants receive certification and an assortment of marketing resources, including a Community Activation Playbook and an HOA Listing Presentation Kit, which empower them to establish themselves as trustworthy local experts.
With a typical course price of $499, RESAAS agents benefit from a promotional discount, reducing the cost to $299. Additionally, the first 100 enrollees will receive a custom video endorsement to enhance their professional visibility. The CHS program’s unique Community Champion concept encourages agents to engage local neighborhoods actively, enhancing their credibility and generating referral opportunities.
Tom Rossiter, CEO of RESAAS, emphasizes that, by becoming Certified HOA Specialists, agents can stand out in a significant segment of the market, providing substantial value to homeowners in the expansive network of the 365,000 HOA communities across the U.S. This certification can lead to increased HOA-related transactions and referrals, positioning agents for long-term success within their markets. For more information, agents can visit HOA.com/RESAAS.
MWN-AI** Analysis
The recent partnership between HOA.com and RESAAS Services Inc. to launch the Certified HOA Specialist™ (CHS) program is a significant development for real estate agents seeking to enhance their market position, especially in HOA-governed communities. With over 53% of U.S. homes located in these neighborhoods, the demand for specialized knowledge in Homeowner Associations (HOAs) is paramount. The CHS certification provides agents with crucial training to navigate the intricacies of HOA-specific requirements effectively, positioning them as go-to experts in their local markets.
This program presents a unique value proposition not only to agents but also to homeowners who increasingly prioritize expertise when selecting a representative. Completing the self-paced certification equips agents with essential skills such as decoding complex HOA documents, effective communication with boards, and building trust with potential clientele. The certification’s accessibility at $299 (a significant discount for RESAAS agents) makes it an appealing investment for agents looking to differentiate themselves in a competitive landscape.
As agents gain CHS certification, they also receive a suite of marketing resources that can substantially enhance their visibility and ability to engage with the community. The Community Champion branding strategy is one such initiative that can help agents foster long-term relationships within HOA neighborhoods, thereby creating a steady stream of referrals.
The potential impact on an agent’s business is notable. The training not only provides immediate benefits but also positions agents to excel in this lucrative segment of the housing market. Increased listings in HOA communities can quickly offset the certification’s costs, making it a strategic move for agents focused on growth and stability.
In conclusion, as the real estate landscape continues to evolve, embracing qualifications such as the CHS can give agents a competitive edge, enabling them to secure more listings and meet the growing homeowner demand for HOA expertise.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PHOENIX, June 17, 2025 (GLOBE NEWSWIRE) -- HOA.com, the nation’s leading Homeowner Alliance platform, has announced the expansion of its Certified HOA Specialist™ (CHS) program in partnership with RESAAS Services Inc. (TSXV: RSS, OTCQB: RSASF), a global referral and real estate network. This exclusive training and marketing certification is designed to help real estate agents stand out in competitive markets by becoming trusted experts in HOA-governed communities.
With more than 53% of U.S. homes located in HOA neighborhoods, understanding the rules, restrictions, and nuances of these communities is no longer optional—it’s essential.
“Our goal is to elevate real estate professionals by helping them become the go-to resource in their communities,” said Brandon Barnum, CEO of HOA.com. “Most agents aren’t trained to navigate HOA-specific requirements, which can delay closings or derail deals. CHS certification bridges that gap.”
The Certified HOA Specialist™ is the only program of its kind, developed exclusively for REALTORS®. The course is a self-paced, 4-hour online certification that agents can complete on their own schedule—even in a single afternoon. It equips them with tools and knowledge to:
- Decode HOA documents, CC&Rs, and financials
- Communicate effectively with HOA boards and property managers
- Build trust with homeowners
- Turn local service providers into referral sources
Upon completing the course, agents take a short, straightforward certification test to confirm their understanding of the core concepts. All the materials and information needed to pass on the first attempt are included.
Graduates of the program don’t just walk away with theoretical knowledge—they receive an entire suite of marketing resources. These include a Community Activation Playbook, an HOA Listing Presentation Kit, done-for-you social media and blog content, and step-by-step event guides designed to help agents become visible and valuable within the neighborhoods they serve. Certified agents also receive their official CHS designation and customizable marketing assets to begin promoting themselves as HOA experts immediately.
"The partnership with HOA.com provides RESAAS Agents with a unique opportunity to specialize in a significant segment of the U.S. housing market,” said Tom Rossiter, CEO of RESAAS. “Becoming a Certified HOA Specialist enables RESAAS Agents to clearly differentiate themselves by offering enhanced value to homeowners in the 365,000 HOA communities across the United States.”
The program also introduces agents to the Community Champion concept—a branding and outreach strategy designed to position certified agents as local leaders. Through neighborhood impact events, strategic vendor partnerships, and proactive communication, CHS agents can build long-term credibility and referral streams in HOA-governed areas.
The transformation can be striking. Before CHS certification, many agents struggle to explain HOA documents, inadvertently introduce delays into deals, and rely on the same referral channels as every other agent. After certification, CHS agents are positioned as the expert—speaking confidently about assessments, resale packages, architectural guidelines, and helping buyers feel secure in their HOA decision.
The Certified HOA Specialist program normally costs $499, but RESAAS agents receive exclusive access for just $299—a $200 savings with promo code RESAAS. The first 100 enrollees will also receive a custom video endorsement from HOA.com to help promote their certification on websites, social media, and listing presentations. One additional HOA listing can easily pay for the full investment, and most agents actively promoting their CHS status see increased HOA-related deals and referrals within just a few months.
To learn more or register, visit: https://hoa.com/resaas
About HOA.com
HOA.com connects homeowners with trusted professionals and empowers real estate agents to build thriving local communities. Through its Community Impact movement and training programs, HOA.com elevates industry leaders who want to make a difference. https://hoa.com
About RESAAS
RESAAS Services Inc. (TSXV: RSS, OTCQB: RSASF) is a global platform for real estate professionals, enabling referrals, listing exposure, and agent-to-agent collaboration across more than 160 countries. Trusted by top brokerages and MLSs, RESAAS empowers agents to grow their business and network with confidence. https://corporate.resaas.com
Melih Oztalay
CEO, SmartFinds Marketing
Email: melih@smartfindsmarketing.com
Direct: (248) 568-2241
https://smartfindsmarketing.com
https://www.linkedin.com/in/melihoztalay/
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7678b96a-5d7b-40d6-ab20-08088cd1776d
A PDF accompanying this announcement is available at http://ml.globenewswire.com/Resource/Download/7696d9b8-657d-4bee-9bf1-1647a129da4c
FAQ**
How does HOA.com's partnership with Resaas Services Inc. RSS:CC enhance the value proposition for real estate agents pursuing the Certified HOA Specialist™ program?
What specific marketing resources do graduates of the Certified HOA Specialist™ program receive, and how might these benefit agents affiliated with Resaas Services Inc. RSS:CC?
In what ways can the CHS certification help agents differentiate themselves in competitive markets, particularly within HOA communities linked to Resaas Services Inc. RSS:CC?
Can you elaborate on the potential return on investment for agents hiring the Certified HOA Specialist™ program, especially in relation to their business with Resaas Services Inc. RSS:CC?
**MWN-AI FAQ is based on asking OpenAI questions about Resaas Services Inc. (TSXVC: RSS:CC).
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