SIMPLY BETTER BRANDS CORP ANNOUNCES TRUBAR(TM) BRAND SELECTED FOR NATIONAL PROMOTION PROGRAM WITH COSTCO U.S.

Simply Better Brands Corp. (SBBC), a rapidly growing brand accelerator in the protein-based nutrition space, has announced that its TRUBAR™ brand has been selected for Costco U.S.'s national multi-vendor mailer (MVM) promotion. The promotion is set to run from May 14 to June 8, 2025, reaching millions of Costco members across the nation through direct mail, digital channels, and in-store promotions. This initiative marks the third consecutive year that TRUBAR™ has been included in this prestigious program, highlighting the brand's consistent growth and expanding distribution.

The MVM promotion is one of Costco's key marketing strategies aimed at increasing product visibility and encouraging trial among its extensive customer base. TRUBAR™ will feature two of its best-selling flavors—"Oh Oh Cookie Dough" and "Get in My Belly PB & Jelly"—during this campaign, which promises exclusive savings for members.

Erica Groussman, Co-Founder and CEO of TRU Brands, expressed enthusiasm about TRUBAR™'s continued inclusion in the MVM, emphasizing the company's commitment to offering high-quality, plant-based snacks that align with evolving consumer preferences for healthier options. Costco is recognized as a vital partner in TRUBAR™'s broader distribution strategy, and its promotion is expected to bolster the brand's presence in the market.

Simply Better Brands Corp. focuses on delivering premium protein products made from clean ingredients and aims to redefine modern nutrition while expanding its influence in the dynamic health and wellness sector. For further details on SBBC, interested parties can visit the company's investor relations page.

Simply Better Brands Corp. (SBBC), known for its innovative TRUBAR™ products, is poised for significant growth following its announcement of participation in Costco U.S.'s National Multi-Vendor Mailer (MVM) promotion from May 14 to June 8, 2025. This strategic inclusion positions TRUBAR™ alongside other notable brands, leveraging Costco's vast customer base to enhance brand visibility and drive sales.

Investors should view this development as a positive indicator of SBBC's marketing effectiveness and brand traction in the competitive health and wellness space, especially as this marks the third consecutive year that TRUBAR™ has secured a spot in this flagship promotional program. Highlighting top-selling flavors like “Oh Oh Cookie Dough” and “Get in My Belly PB & Jelly” allows SBBC to capture both new and repeat customers, facilitating trial and repeat purchases—key factors in consumer behavior.

The implications for SBBC's stock are multi-pronged. First, the promotion not only increases exposure but also promotes customer trials, which is vital for sustained growth. Given the trend towards health-conscious eating, TRUBAR™ aligns perfectly with consumer preferences for plant-based, nutritious snacks. Furthermore, the strategic partnership with Costco, one of the largest retail chains in the U.S., enhances SBBC's distribution network, strengthening its market presence.

As the company continues to expand its reach and product offerings within the rapidly growing protein-based nutrition market, potential investors should assess SBBC's stock as it leverages this promotional opportunity for long-term gains. Monitoring sales performance during and after the promotion will be crucial for understanding the brand's growth trajectory. In summary, this strategic collaboration with Costco is likely to bolster SBBC’s market position and presents a compelling opportunity for investors interested in the food and beverage sector.