Springbig Launches AI Audience Builder, Giving Regulated Retailers a Smarter Way to Target, Engage, and Grow
MWN-AI** Summary
Springbig (OTCQX: SBIG) has unveiled its latest innovation, the AI Audience Builder, designed to enhance marketing capabilities for regulated retailers in the competitive landscape. Officially announced on April 13, 2026, this tool streamlines the process of creating targeted customer segments through natural language processing, eliminating the need for complex data manipulation and technical expertise. By allowing marketers to describe their desired audience in simple terms, the AI Audience Builder significantly reduces the time required to develop and launch marketing campaigns.
Historically, audience segmentation has been a powerful yet underutilized aspect of retail marketing due to accessibility barriers. Springbig’s AI Audience Builder addresses this by facilitating instant segmentation based on intent, purchase behavior, or campaign goals. This rapid-fire capability compresses campaign setup from hours to mere seconds, thereby enhancing operational efficiency and revenue potential.
Moreover, the tool empowers marketing teams lacking extensive technical knowledge, enabling them to execute sophisticated campaigns that were previously the purview of data specialists. As emphasized by Springbig CEO Jaret Christopher, this change is poised to positively impact revenue directly by enhancing campaign precision and speed within the high-velocity retail landscape.
The AI Audience Builder integrates seamlessly into Springbig’s broader suite of AI-driven marketing solutions, including campaign automation and loyalty optimization. It aims to not only improve user experience but also contribute to measurable financial outcomes for clients, thereby increasing platform stickiness and competitive differentiation in the retail technology sector. Currently available to all Springbig subscribers at no extra cost, this launch reinforces Springbig's commitment to embedding artificial intelligence across its platform.
MWN-AI** Analysis
Springbig's recent launch of the AI Audience Builder presents a transformative opportunity for retailers within the regulated sector, specifically targeting those operating in the cannabis market. For investors, this development highlights several key points of analysis regarding Springbig's growth potential and market position.
The AI Audience Builder streamlines audience segmentation, allowing marketers to define target demographics using natural language. This capability eliminates the steep learning curve associated with traditional segmentation methods, thereby broadening accessibility and efficiency for marketing teams. As the competitive landscape in the cannabis retail market intensifies, operational agility becomes critical. With the ability to instantly create specific audience segments, Springbig significantly enhances the speed at which campaigns can be executed, allowing businesses to leverage real-time consumer behavior.
From a financial perspective, the implications of this innovation extend beyond immediate operational benefits. Enhancing campaign speed and precision directly correlates with improved conversion rates, which in turn influences revenue projections favorably. Retail operators utilizing Springbig’s tools might see a marked increase in customer lifetime value by enabling them to deliver more personalized experiences—an essential factor in an industry characterized by high consumer expectations.
Moreover, by increasing platform stickiness through these advanced features, Springbig enhances customer retention rates, securing its revenue streams. This is crucial for investors to note, as predictable and recurring revenue models are highly valued. A robust feature set that continuously evolves positions Springbig as a formidable competitor.
In summary, the AI Audience Builder not only positions Springbig as an innovative leader in MarTech for regulated retailers but also represents a compelling investment opportunity. As the market landscape rewards efficiency and effective consumer engagement, Springbig’s advancements provide substantial leverage for both operational success and investor confidence.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
BOCA RATON, Fla., April 13, 2026 (GLOBE NEWSWIRE) -- Springbig (OTCQX: SBIG), the AI-powered marketing and customer engagement platform serving regulated retailers and brands, today announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using plain, natural language powered by artificial intelligence. No filters. No manual logic. No data expertise required.
The launch positions Springbig at the forefront of AI-driven retail marketing, delivering a tangible productivity and revenue advantage to dispensary operators competing in an increasingly data-intensive market.
Instead of navigating complex segmentation workflows, marketers can now describe an audience in their own words and watch Springbig's AI instantly build it, dramatically compressing the time from insight to campaign execution.
Transforming How Marketers Work With Data
Audience segmentation has long been one of the most powerful, yet consistently underutilized, levers in retail marketing. The barrier has never been data availability. It has been accessibility.
Traditional segmentation requires marketing teams to build logic manually, configure multiple filters, and maintain a working knowledge of underlying data structures. For operators running lean teams across multiple locations, that friction translates directly into missed revenue opportunities.
AI Audience Builder removes that barrier entirely. Key capabilities include:
- Natural language audience creation based on intent, purchase behavior, or campaign goals
- Instant segmentation without manual filter configuration or technical training
- Faster campaign execution that compresses setup time from hours to seconds
- Higher targeting precision grounded in real, real-time customer data
- Broader team access, empowering any marketer, not just data specialists, to run sophisticated campaigns
"For too long, the most powerful tools in retail marketing required technical expertise to unlock," said Jaret Christopher, Chief Executive Officer of Springbig. "AI Audience Builder changes that equation. When a marketer can describe who they want to reach in plain English and have that audience built instantly, it is not just a better workflow. It is a direct driver of revenue. We built this because speed and precision at the campaign level are where wins are made, and we are giving every one of our customers that edge."
Speed and Precision Where It Matters Most
In high-velocity retail environments, the window between consumer intent and purchase decision is narrow. AI Audience Builder allows operators to react in real time, building and launching hyper-relevant campaigns without the delays historically caused by manual segmentation.
This capability delivers outsized impact during peak promotional periods, product launches, and high-traffic events, where message relevance directly determines conversion and revenue outcomes.
Operators leveraging AI Audience Builder can expect to:
- Launch campaigns faster with dramatically reduced setup time
- Reduce segmentation errors that dilute message relevance and waste spend
- Increase customer lifetime value through smarter, behavior-driven targeting
- Unlock deeper intelligence from existing customer data without additional infrastructure
- Scale marketing output without scaling headcount
The result is a more agile, more profitable marketing operation, one that keeps pace with consumer behavior and operational demands simultaneously.
A Platform Built for AI-Native Marketing
AI Audience Builder is the latest addition to Springbig's expanding suite of AI-powered capabilities, which span campaign automation, personalized messaging, loyalty optimization, and performance analytics. Each capability is designed with the same goal: reduce friction for the marketer and increase the return on every customer interaction.
For investors, AI Audience Builder represents a meaningful advancement in platform stickiness, operator efficiency, and the revenue impact Springbig delivers to its client base. Features that measurably improve operator outcomes strengthen retention, expand usage, and accelerate the platform's competitive differentiation in the regulated retail technology sector.
"Springbig has made a deliberate and committed transition to being an AI-first company," said Christopher. "We are embedding artificial intelligence at the core of our MarTech platform and across our entire organization. The goal is straightforward: automate what is manual, simplify what is complex, and use AI to drive operational efficiencies both inside Springbig and for every customer we serve. AI Audience Builder is one example of that commitment in action, but it reflects a much larger transformation underway across our business."
"The opportunity in AI is not abstract," Christopher added. "Every campaign that gets built faster, every audience that gets targeted more precisely, every message that lands at the right moment drives measurable revenue for our customers. That is what we are building toward: an AI layer that makes the entire marketing operation smarter, faster, and more effective at every touchpoint."
Availability
AI Audience Builder is available now to all Springbig platform subscribers at no additional cost.
To learn more or schedule a demo, visit springbig.com.
About Springbig
Springbig (OTCQX: SBIG) is a leading provider of AI-powered marketing, loyalty, and omnichannel communication solutions for retailers and brands operating in regulated industries. Through its advanced CRM and marketing automation platform, Springbig enables businesses to increase customer retention, drive revenue, and deliver personalized experiences at scale. Springbig serves hundreds of retail locations across the United States and Canada and is committed to building the technology infrastructure that powers the next generation of regulated retail marketing.
Media Contact:
Gabby Marazzi
info@springbig.com
springbig.com
Investor Relations:
investors@springbig.com
This press release may contain forward-looking statements within the meaning of applicable securities laws. Such statements involve known and unknown risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied. Springbig undertakes no obligation to update forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events, or changes in future operating results.
FAQ**
How does the launch of AI Audience Builder impact the overall market position of SpringBig Holdings Inc. and the trading value of SpringBig Holdings Inc. Warrant SBIGW in the increasingly competitive retail marketing sector?
What specific metrics can investors expect to see that demonstrate the effectiveness of AI Audience Builder in driving revenues for SpringBig Holdings Inc., particularly in relation to its warrants, SpringBig Holdings Inc. Warrant SBIGW?
In what ways does the enhanced AI-driven segmentation capabilities with AI Audience Builder create potential growth opportunities for SpringBig Holdings Inc., and how might this influence the performance of SpringBig Holdings Inc. Warrant SBIGW?
How will the operational efficiencies gained from AI Audience Builder translate into financial performance for SpringBig Holdings Inc., and what implications could this have for investors holding SpringBig Holdings Inc. Warrant SBIGW?
**MWN-AI FAQ is based on asking OpenAI questions about SpringBig Holdings Inc. Warrant (OTC: SBIGW).
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