JD Sports: Potential To Kick Up Massively In 2025

2025-01-07 07:00:00 ET

Summary

• JD Sports stock suffered a 40% plunge in 2024 following a profit warning and negative like-for-like sales, but underlying metrics remain solid with total sales and operating profit up.
• The company's ambitious but realistic targets to achieve 200 new stores annually, double-digit sales growth, and >10% operating margins by FY28, makes for a lucrative investment case.
• With an FPEG that's way below the sector average, JD Sports appears significantly undervalued given its growth trajectory, as tailwinds from rate cuts, consumer recovery, and operating efficiencies take hold.

*For all intents and purposes, figures are in GBP and in adjusted/underlying terms, unless stated otherwise. ...

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