Sweetgreen Celebrates New Lower East Side Manhattan Opening With Iconic Katz's Delicatessen Pastrami Salad Collaboration
MWN-AI** Summary
Sweetgreen has announced a unique collaboration with the historic Katz’s Delicatessen to celebrate the opening of its new location in Manhattan’s Lower East Side on October 18, 2025. For this one-day event, Katz’s will set up a special carving station at Sweetgreen (167 Orchard Street) from 12 p.m. to 3 p.m. to serve the freshly sliced pastrami featured in the exclusive “LES Pastrami Salad.” This innovative salad combines vibrant romaine and arugula with pickled red onions, tomatoes, fresh dill, Katz’s hand-carved pastrami, rye breadcrumbs, and a housemade Thousand Island dressing—reimagining the classic Katz’s pastrami sandwich within Sweetgreen’s fresh approach to food.
As part of the celebration, customers who purchase the “LES Pastrami Salad” will receive a limited-edition Sweetgreen x Katz’s Deli hat, adding a fun collectible aspect to this special occasion. With Sweetgreen now boasting 41 restaurants in New York, this opening signifies a deeper commitment to the city’s culinary landscape.
Nicolas Jammet, co-founder of Sweetgreen, emphasized the significance of this partnership, noting how both brands champion dedication to quality and real food. Jake Dell, owner of Katz’s, expressed excitement for the collaboration, highlighting its relevance to the Lower East Side community and how Sweetgreen has creatively reinterpreted an iconic dish.
Founded in 2007, Sweetgreen aims to build healthier communities through real food connections, while Katz’s has been a staple of New York’s deli scene since 1888, known for its traditional methods and quality offerings. The pop-up collaboration is a fresh chapter in Sweetgreen’s journey, signaling its ongoing integration within New York’s vibrant food culture.
MWN-AI** Analysis
The recent collaboration between Sweetgreen and Katz's Delicatessen for the pop-up event celebrating Sweetgreen's Lower East Side opening presents an intriguing opportunity for investors and market analysts to consider. This unique partnership melds the fast-casual dining niche with a time-honored NYC deli, showcasing Sweetgreen's innovative approach to food. For one day only, customers can experience a co-created "LES Pastrami Salad" featuring Katz's world-famous pastrami, reflecting Sweetgreen’s mission to connect more people to real food while honoring local culture.
Investors should note that Sweetgreen has strategically positioned itself in the heart of a vibrant neighborhood that has historically been receptive to culinary innovation. With this new location, the brand expands its NYC footprint to 41 stores, reinforcing its dominance in the fast-casual dining market. This opening is part of a broader trend where fast-food chains are leaning towards healthier, sustainability-focused offerings. The collaboration not only boosts visibility and foot traffic but also creates a buzz around both brands, tapping into Katz's renowned legacy and Sweetgreen's modern sensibilities.
Moreover, the promotional strategy—offering exclusive merchandise such as their co-branded hat—can enhance customer engagement and create a sense of community. Investors should watch for potential metrics following the event, including increased sales, social media engagement, and customer feedback.
As Sweetgreen continues to expand and innovate within the competitive fast-casual market, considerations around its growth strategy, customer experiences, and brand collaborations could offer significant insights into its investment potential. Overall, this event is an encouraging sign of Sweetgreen’s adaptability and customer-centric approach in an evolving food landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
For one day only, Katz’s carving station will pop-up at Sweetgreen’s newest NYC restaurant for an exclusive menu experience.
Sweetgreen , the mission-driven restaurant brand connecting more people to real food, is bringing a one-of-a-kind NYC moment to the Lower East Side. On Saturday, October 18, from 12–3 p.m. , the iconic Katz’s Delicatessen , an institution in New York City since 1888, will pop-up with its signature carving station at Sweetgreen’s new Lower East Side location (167 Orchard Street), serving hot, fresh slices of Katz’s world-famous pastrami atop a co-created Sweetgreen x Katz’s Deli “LES Pastrami Salad.”
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251015702066/en/
Sweetgreen x Katz’s Deli “LES Pastrami Salad”
A deli classic reimagined, the collab salad features crisp romaine and arugula, pickled red onion, tomatoes, fresh dill, Katz’s hand-carved pastrami, rye breadcrumbs, a Katz’s house-cured pickle spear, and Sweetgreen’s housemade Thousand Island dressing made in house. It’s everything you love about a Katz’s sandwich, reinterpreted the Sweetgreen way.
Guests that purchase the “LES Pastrami Salad” in-store will also receive an exclusive Sweetgreen x Katz’s Deli collab hat , a collector-worthy keepsake from this one-day-only celebration, while supplies last. Limit one per person. *
"New York has shaped Sweetgreen from the very first store we opened here, and partnering with Katz’s, a place built on craft, care, and timeless flavor, feels like coming full circle,” said Nicolas Jammet, Sweetgreen Co-Founder and Chief Concept Officer. “We both believe in doing things the right way, even when it takes longer, and this collaboration brings that shared love of real food to life in a fresh, unexpected way.”
“The Lower East Side is home for us, so it made perfect sense to bring this collaboration with Sweetgreen to life right here,” said Jake Dell, owner of Katz’s Delicatessen. “We love how they reimagined our classic pastrami sandwich as a fresh, flavorful salad. It’s a fun new way to enjoy a Katz’s favorite while welcoming Sweetgreen to the neighborhood.”
This opening marks a new chapter in Sweetgreen’s New York story. Since launching its first NYC location in Manhattan’s NoMad neighborhood 12 years ago, the city has grown to become Sweetgreen’s largest market, with 40 restaurants—including three of the newest (Queens–Forest Hills, Brooklyn–Park Slope, and Manhattan–23rd & Park). The Lower East Side location at 167 Orchard Street becomes restaurant No. 41 in NYC, anchoring Sweetgreen even deeper in the city’s vibrant food culture.
The Sweetgreen x Katz’s collab bowl will be available exclusively during the October 18 event at the Lower East Side location from 12-3 pm.
*For the Sweetgreen x Katz’s Deli collab hat, limit one per person. Offer valid in-store only, while supplies last. On October 18, 2025, from 12:00 p.m. to 3:00 p.m. local time, customers at our Lower East Side location (167 Orchard Street) who make an in-store purchase of the LES Pastrami Salad and present their receipt will receive one complimentary hat, subject to availability. No substitutions. Offer is non-transferable and has no cash value.
About Sweetgreen:
Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Since 2007, the brand has reimagined what fast food can be: fresh, flavorful, and built on real relationships with growers. Born at the farmers market, Sweetgreen’s supply chain now spans the country, still rooted in relationships with local farmers and growers. That foundation continues to guide its seasonal, chef-crafted menus across more than 260 locations nationwide, creating spaces where food, people, and purpose come together.
About Katz’s Delicatessen
Katz’s Delicatessen is an iconic restaurant serving traditional Jewish deli fare in NYC’s Lower East Side. Since 1888, Katz’s pastrami and corned beef sandwiches have been the gold standard for an 'authentic' NYC deli experience, thanks to Katz's emphasis on traditional slow-curing processes and hand-carved slicing techniques. Today, Katz's serves thousands of hungry customers daily and ships their deli classics nationwide. Katz's storefront is considered a NYC landmark and is a popular destination among locals, tourists, and celebrities. For more information, visit www.katzsdelicatessen.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20251015702066/en/
Sweetgreen Contact:
Rebecca Nounou
press@sweetgreen.com
The Brand Guild
sweetgreen@thebrandguild.com
Katz’s Deli Contact:
Bullfrog + Baum
Eliza Bianco, Kate Pressman, Daniella Bastone
katzs@bullfrogandbaum.com
FAQ**
How might the collaboration between Sweetgreen Inc. Class A SG and Katz’s Delicatessen impact Sweetgreen's brand positioning in the competitive NYC market?
What are the anticipated sales projections for the Sweetgreen x Katz’s Deli “LES Pastrami Salad” on October 18, and how could this event influence investor perceptions of Sweetgreen Inc. Class A SG?
In what ways does the partnership with Katz’s reflect Sweetgreen Inc. Class A SG's overall mission to connect people to real food, and how could that resonate with health-conscious investors?
Given Katz’s established reputation in NYC, what long-term benefits could the collaboration offer to Sweetgreen Inc. Class A SG in terms of customer loyalty and brand recognition?
**MWN-AI FAQ is based on asking OpenAI questions about Sweetgreen Inc. Class A (NYSE: SG).
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