Sweetgreen Launches 'Tis the Seasoned $10 Harvest Bowl with Blackened Chicken
MWN-AI** Summary
Sweetgreen has announced the launch of its limited-time ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken, available nationwide starting December 8. Building on the popularity of its iconic Harvest Bowl—which has seen over 36 million sold—this new addition aims to provide guests with a hearty, high-protein meal that balances nourishment and affordability, reflecting Sweetgreen's mission to deliver quality food at a reasonable price.
The new Harvest Bowl features smoky blackened chicken, contributing 37 grams of protein, along with fresh greens, wholesome grains, and a variety of warming, crunchy accents. Sweetgreen's Chief Commercial Officer, Zipporah Allen, emphasized that this offering combines ingredient integrity, thoughtful preparation, and the comforting flavors that customers love, catering to the growing demand for convenient and accessible meal options.
Moreover, the bowl is part of Sweetgreen's commitment to evolve with customer preferences through culinary innovation. The introduction of this offering, alongside their Power Max Protein Bowl and an array of high-protein menu items, showcases the brand's focus on flavor-forward nourishment. Additionally, Sweetgreen's tech-driven approach, including a new macronutrient tracking tool, enhances customer experience by providing detailed nutritional insights, allowing for more personalized dining choices.
The ‘Tis the Seasoned Harvest Bowl will be available exclusively to loyalty program members, who can conveniently order through the Sweetgreen app, ensuring a streamlined experience whether for pick-up or delivery. This initiative reaffirms Sweetgreen’s efforts to add value for its customers while promoting healthy eating habits in fast-food settings.
For those interested in Sweetgreen's latest offerings or its loyalty program, further details can be found on the company's official website and social media platforms.
MWN-AI** Analysis
Sweetgreen's recent launch of the ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken presents a strategic opportunity for those analyzing the fast-casual dining market. By enhancing its best-selling Harvest Bowl—a dish that has already garnered massive popularity with over 36 million sold—Sweetgreen showcases its ability to innovate while maintaining brand integrity. The introduction of this high-protein offering comes at a time when consumers prioritize affordability, especially during the festive season when value-driven meals are highly sought after.
For investors and analysts, this launch signals Sweetgreen's commitment to staying relevant in a competitive landscape. The price point of $10 is a sweet spot that balances quality and affordability, appealing to health-conscious consumers looking for nutritious yet budget-friendly meals. Furthermore, the limited-time nature of the bowl encourages urgency among customers, potentially driving higher foot traffic to stores and increasing app engagement via the SG Rewards program.
Sweetgreen's broader strategy also involves leveraging technology to enhance customer experience, evidenced by its macronutrient tracking feature and the integration of scan-to-pay functionalities. These innovations not only promote personalization but also reinforce Sweetgreen's position as a tech-savvy leader in the industry. Investors should note that enhancing the digital ecosystem can lead to increased customer loyalty and repeat visits.
From a market perspective, particularly in the context of rising food costs, Sweetgreen's approach offers a competitive advantage. Its focus on locally sourced, high-quality ingredients has begun to resonate well with consumers shifting towards sustainability and nutritional awareness. As Sweetgreen continues to innovate and adapt, it presents an attractive option for investors looking at growth in the fast-casual sector. Monitoring consumer response to this initiative will be crucial for assessing its long-term impact on Sweetgreen's brand equity and market share.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
A limited-time take on the guest-favorite Harvest Bowl, delivering comfort, value, and Sweetgreen’s made-from-scratch quality.
Sweetgreen, the mission-driven restaurant brand known for its craveable salads, plates, and bowls, today announced the launch of its new ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken. Available nationwide for a limited time beginning December 8, the bowl updates one of Sweetgreen’s most iconic dishes — the Harvest Bowl, which has sold more than 36 million to date — now with seasoned blackened chicken. At just $10, the bowl reflects Sweetgreen’s commitment to offering real, nourishing food at an affordable price point.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251208678390/en/
‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken
This bowl arrives at a moment when guests are gravitating toward meals that are affordable, comforting and convenient. With many diners seeking choices that balance wellness and value, the ‘Tis the Seasoned $10 Harvest Bowl provides a hearty, high-protein option that’s easy to choose every day. Featuring blackened chicken totaling 37 grams of protein, the bowl delivers delicious flavor rooted in real ingredients and Sweetgreen’s made-from-scratch preparation.
“The ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken brings together the thoughtful preparation, ingredient integrity, and real nourishment guests associate with Sweetgreen,” said Zipporah Allen, Chief Commercial Officer at Sweetgreen. “The Harvest Bowl is our most iconic and craveable bowl. We are thrilled to bring this special edition at a great value to our customers during this festive season.”
Inspired by the fan-favorite Harvest Bowl, the limited-time bowl pairs smoky blackened chicken with fresh greens, hearty grains, and crisp, warming accents, staying true to Sweetgreen’s commitment to menu items crafted daily from real, whole ingredients.
The launch comes as Sweetgreen continues evolving to meet shifting guest needs through both culinary innovation and technology. Recent offerings, including the Power Max Protein Bowl and an expanded lineup of high-protein entrées, underscore the brand’s dedication to flavor-forward nourishment. Meanwhile, Sweetgreen’s new macronutrient tracking tool gives guests greater visibility into the protein, carbs, and calories in every dish, supporting more personalized and health-minded choices across the menu. Its growing digital ecosystem reinforces Sweetgreen’s position as a leader in tech-driven personalization, setting a new standard for how fast food can deliver real nourishment without compromise.
Available exclusively for loyalty members from December 8 for a limited time only at participating Sweetgreen locations nationwide - members of the SG Rewards program can order through the Sweetgreen app for pickup, native delivery, or Outpost, or visit a restaurant to scan to check in and order. With both scan-to-pay and scan-to-earn now integrated into the Sweetgreen app, guests can enjoy the bowl while earning loyalty perks, reinforcing Sweetgreen’s commitment to meeting people where they are and adding value to every visit. New members can claim this benefit in addition to their welcome points simply by creating an account.
For more information about Sweetgreen and its latest menu innovations, visit www.sweetgreen.com and follow @Sweetgreen on social media.
About Sweetgreen: Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Since 2007, the brand has reimagined what fast food can be: fresh, flavorful, and built on real relationships with growers. Born at the farmers market, Sweetgreen’s supply chain now spans the country, still rooted in relationships with local farmers and growers. That foundation continues to guide its seasonal, chef-crafted menus across more than 270 locations nationwide, creating spaces where food, people, and purpose come together.
To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com . Follow @Sweetgreen on Instagram , Facebook , YouTube , and X
View source version on businesswire.com: https://www.businesswire.com/news/home/20251208678390/en/
Rebecca Nounou
Sweetgreen Contact
Media: press@sweetgreen.com
FAQ**
How does the introduction of the limited-time 'Tis the Seasoned $Harvest Bowl with Blackened Chicken position Sweetgreen Inc. Class A SG against competitors in the fast-casual dining sector focused on health and affordability?
What metrics will Sweetgreen Inc. Class A SG use to measure the success of the new menu item, and how might this affect future menu innovations?
Given the increasing consumer interest in high-protein options, how does Sweetgreen Inc. Class A SG plan to expand its high-protein entrée offerings beyond the recent Power Max Protein Bowl?
How will the integration of technology in the Sweetgreen app, specifically the macronutrient tracking tool, influence customer loyalty and retention for Sweetgreen Inc. Class A SG during the promotion of the new Harvest Bowl?
**MWN-AI FAQ is based on asking OpenAI questions about Sweetgreen Inc. Class A (NYSE: SG).
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