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Siebert Financial Launches Digital Assets Research, Hiring Brian P. Vieten as Research Analyst

MWN-AI** Summary

Muriel Siebert & Co., LLC (Siebert), part of Siebert Financial Corp. (NASDAQ: SIEB), announced the launch of its Digital Assets Research division on September 10, 2025. This initiative aims to provide institutional-grade research focusing on cryptocurrency, blockchain infrastructure, Web3 applications, and publicly traded companies with significant digital assets exposure. To spearhead this effort, Brian P. Vieten has been appointed as the Research Analyst, bringing a wealth of knowledge and experience in the crypto space.

Randy Billhardt, Head of Capital Markets at Siebert, highlighted the increasing demand from clients for comprehensive digital asset research and expressed confidence in Vieten’s ability to meet these needs with his strong background in equity research and cryptocurrency. Vieten previously worked at Needham & Company, where he focused on crypto assets and blockchain technology, and possesses nearly a decade of experience in equity research.

As digital assets continue to evolve, Siebert aims to provide clients with actionable insights that can help them navigate this rapidly changing financial landscape. The Digital Assets Research team will collaborate closely with Siebert’s Capital Markets and Investment Banking divisions to produce thematic studies and models that cover various aspects of the digital asset ecosystem, including miners, exchanges, and payment infrastructures.

John J. Gebbia, CEO of Siebert Financial Corp., emphasized that digital assets are fundamentally altering market structures and investor behaviors. The establishment of the Digital Assets Research division signifies Siebert's commitment to staying ahead of industry trends and enhancing its offerings in brokerage, advisory, and capital markets services. This strategic move aligns with Siebert’s broader goal of expanding institutional services and providing clients with the clarity and insights they need in a complex financial world.

MWN-AI** Analysis

Siebert Financial's strategic move to launch Digital Assets Research and bring Brian P. Vieten on board underscores the growing significance of digital assets in the financial landscape. As institutional interest in cryptocurrencies, blockchain technology, and Web3 applications accelerates, Siebert’s decision to enhance its research capabilities is timely and could position it ahead of competitors.

Investors should view this development favorably. The appointment of a seasoned analyst like Vieten, who possesses extensive experience in crypto research, aligns with the increasing demand for credible insights in the digital asset space. His background, including founding a long-short crypto fund and prior roles at reputable firms, reflects a commitment to rigorous analysis and thought leadership, essential for navigating the complexities of digital assets.

Market dynamics indicate that as digital assets mature, the focus will shift toward those with solid fundamentals and robust infrastructures. This emphasis on quality is where Siebert aims to excel, providing clients with actionable insights necessary to make informed investment decisions. The integration of thematic research with bottom-up models across various segments—miners, exchanges, and diversified financials—should aid clients in understanding market trends and opportunities.

Moreover, the launch of Digital Assets Research serves as an early indicator of Siebert's commitment to adapting its service offerings to meet evolving investor needs. By keeping clients informed, the firm positions itself as a valuable partner in what could be a transformative period in finance.

Investors may consider this initiative as a signal of Siebert's proactive approach and resilience in the ever-changing financial environment. Monitoring the performance and output of the Digital Assets Research division will be crucial to gauging its impact on Siebert's overall growth trajectory and profitability in the coming years.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

NEW YORK, Sept. 10, 2025 (GLOBE NEWSWIRE) -- Muriel Siebert & Co., LLC (Siebert), a subsidiary of Siebert Financial Corp. (NASDAQ: SIEB) , today announced the launch of Digital Assets Research within its Capital Markets division and the appointment of Brian P. Vieten as Research Analyst. The group will publish institutional-grade research on cryptocurrency, blockchain infrastructure, Web3 applications, and public companies with material exposure to digital assets. This expands the firm’s research footprint and strengthens support for clients across Capital Markets and Investment Banking.

“Client demand for rigorous digital-asset research is rising fast. Brian brings proven equity research discipline and crypto depth that fit our institutional standards,” said Randy Billhardt , Head of Capital Markets at Siebert. “With this launch, we’re adding timely, actionable insights that will help clients to navigate one of the most transformative areas in finance.”

Vieten joins Siebert from Needham & Company, where he focused on Crypto Assets and Blockchain, as well as HPC and AI infrastructure coverage. Earlier roles include equity research posts at Cowen & Company and Stifel Nicolaus. He has nearly a decade of equity research experience, eight years in the crypto space, and he founded a long-short crypto fund in 2022. He has passed all three levels of the CFA Program.

“Tokenization, DeFi, Blockchain Technology are blurring the lines between TradFi and the digitally native ecosystem, and Brian’s hire helps us with thought leadership in a rapidly evolving space,” said Kimberly Boulmetis and Ajay Asija , Co-Heads of Investment Banking at Siebert.

“As digital assets mature, the winners will be those with real fundamentals, quality infrastructure, and clear economics,” said Brian P. Vieten . “Our job is to separate signal from noise and give clients decision-ready research they can trust.”

“Digital assets are no longer a side story. They are reshaping market structure and investor behavior,” said John J. Gebbia , Chief Executive Officer of Siebert Financial Corp. “Our clients expect clarity and insights they can use. Launching Digital Assets Research keeps us ahead of the curve and informs the next wave of product innovation across our brokerage, advisory, and capital markets businesses.”

Digital Assets Research will partner closely with Siebert’s Capital Markets and the firm’s Investment Banking team to deliver top-down thematic work, bottom-up models, and periodic industry maps across miners, exchanges, wallets, payments, Layer 1 and Layer 2 infrastructure, and diversified financials with crypto exposure. The build-out complements Siebert’s 2025 expansion in institutional services.

About Siebert Financial Corp.
Siebert is a diversified financial services company and has been a member of the NYSE since 1967, when Muriel Siebert became the first woman to own a seat on the NYSE and the first to head one of its member firms.

Siebert operates through its subsidiaries Muriel Siebert & Co., LLC, Siebert AdvisorNXT, LLC, Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC, StockCross Digital Solutions, Ltd., and Gebbia Media LLC. Through these entities, Siebert provides a full range of brokerage and financial advisory services, including securities brokerage; investment banking and capital markets services; investment advisory and insurance offerings; securities lending; corporate stock plan administration solutions; in addition to entertainment and media productions. For over 55 years, Siebert has been a company that values its clients, shareholders, and employees. More information is available at www.siebert.com .

For media inquiries please contact:

Deborah Kostroun

dkostroun@zitopartners.com

1-201-403-8185

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f40ef45c-b798-4a04-bb75-e8b84b902788


FAQ**

How does the launch of Digital Assets Research by Siebert Financial Corp. SIEB position the firm in the rapidly evolving cryptocurrency market compared to its competitors?

The launch of Digital Assets Research by Siebert Financial Corp. positions the firm as a forward-thinking player in the rapidly evolving cryptocurrency market, enhancing its competitive edge by providing valuable insights and research capabilities that cater to growing investor interest.

What specific capabilities does Brian P. Vieten bring to Siebert Financial Corp. SIEB that will enhance the quality of digital asset research?

Brian P. Vieten brings extensive expertise in financial analysis, a strong background in digital assets, and innovative research methodologies that collectively enhance the quality and depth of digital asset research at Siebert Financial Corp. (SIEB).

In what ways will Siebert Financial Corp. SIEB collaborate with its Investment Banking team to leverage insights from Digital Assets Research?

Siebert Financial Corp. will collaborate with its Investment Banking team by integrating insights from Digital Assets Research to enhance client advisory services, identify emerging market trends, and develop innovative financial products tailored for the evolving digital asset landscape.

How does Siebert Financial Corp. SIEB plan to address client demand for digital asset research to maintain a competitive edge in the financial services sector?

Siebert Financial Corp. (SIEB) plans to enhance its competitive edge by integrating advanced digital asset research tools and resources, leveraging technology to provide clients with comprehensive insights and analysis in the rapidly evolving digital asset market.

**MWN-AI FAQ is based on asking OpenAI questions about Siebert Financial Corp. (NASDAQ: SIEB).

Siebert Financial Corp.

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