Super League Nominated For Best Brand or Commerce Integration in Apps, Immersive & Software Category In the 30th Annual Webby Awards
MWN-AI** Summary
Super League (Nasdaq: SLE), a company specializing in audience intelligence and media activation within the gaming sector, has received a prestigious nomination for Best Brand or Commerce Integration at the 30th Annual Webby Awards. This recognition, regarded as the "Internet’s highest honor" by The New York Times, acknowledges the creative excellence and innovation in digital media. Super League’s nomination stems from its collaboration with Carmichael Lynch on the campaign “HI-CHEW x Fortnite: Immerse Yourself in Flavor,” which effectively integrated the candy brand into Fortnite Creative, creating an engaging gaming universe.
The campaign featured five custom minigames and three permanently constructed worlds, resulting in impressive player engagement metrics, such as an average session length of 28.32 minutes and over 3.87 million total plays. The initiative saw a peak concurrent user count of 8,196, leading to a performance increase of over 1,000% compared to non-branded experiences. Rhiannon Apple, EVP of Client Strategy at Super League, highlighted that this nomination validates their strategy of creating immersive brand experiences.
As a nominee, Super League is eligible for the Webby People’s Voice Award, where fans can vote for their favorite campaigns until April 16, 2026. The actual winners will be revealed at a ceremony orchestrated at Cipriani Wall Street on April 21, 2026, allowing recipients the iconic chance to deliver a five-word acceptance speech. The nomination further emphasizes Super League’s commitment to enhancing brand engagement through innovative advertising strategies within the rapidly evolving digital landscape.
MWN-AI** Analysis
Super League (Nasdaq: SLE) has recently garnered attention with its nomination for the Best Brand or Commerce Integration at the 30th Annual Webby Awards, which signifies a critical milestone in the company's growth trajectory. The successful ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor’ campaign showcases Super League’s innovative approach to brand integration in the gaming sector, achieving substantial player engagement and impressive performance metrics. This achievement not only validates Super League's strategic direction but positions the company favorably within a rapidly evolving digital marketing landscape.
Investors should view this nomination as an essential indicator of Super League's market potential. The campaign's metrics, including over 3.87 million plays and an average session length of 28.32 minutes, depict a successful engagement strategy, showcasing the value of interactive content in brand activation. Furthermore, the reported performance increase of over 1,000% compared to non-branded alternatives highlights Super League's effectiveness in driving higher consumer interaction levels, which could translate into increased advertising revenue.
As the gaming industry continues to expand, reaching a potential audience of 3.5 billion gamers globally, Super League is strategically positioned to capture a significant share of brand advertising spend. This is particularly relevant as brands increasingly seek innovative ways to engage younger audiences who predominantly inhabit digital and gaming landscapes.
Investors should closely monitor Super League's upcoming developments, especially with the Webby Award results slated for April 21, 2026. A win could further enhance the company's brand visibility and credibility, potentially attracting new investments and partnerships. Overall, Super League represents a compelling opportunity for investors seeking exposure to the intersection of digital media, gaming, and brand marketing.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SANTA MONICA, Calif., April 14, 2026 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE) (the “Company”), an audience intelligence and media activation company trusted by global brands to reach and influence people who play video games across the digital landscape, announced today that it has been nominated for Best Brand or Commerce Integration for the Company’s ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor’ campaign, created in partnership with Carmichael Lynch, in the 30th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS), comprised of Internet industry experts.
The ‘HI-CHEW Immerse Yourself in Flavor’ campaign, created in partnership with Carmichael Lynch, successfully transformed the candy brand into a playable universe within Fortnite Creative. The fully-realized HI-CHEW gaming universe included five custom minigames and three permanent creator-built worlds, driving significant player engagement with an average session length of 28.32 minutes. The campaign delivered exceptional performance metrics, including over 3.87 million total plays and an 8,196 peak concurrent user count, ultimately demonstrating a performance increase of over 1,000% versus non-branded alternatives.
“Nominees like Super League are raising the bar for creativity and innovation on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “At the 30th Annual Webby Awards, this recognition feels especially meaningful. It’s no small feat to stand out among nearly 13,000 entries, and this year’s work reflects the energy, originality, and ambition shaping the Internet right now”.
”The Webby nomination is a huge validation of our strategy to create lasting, engaging brand experiences,” said Rhiannon Apple, EVP, Client Strategy at Super League. “The 'HI-CHEW x Fortnite: Immerse Yourself in Flavor' campaign, our third together, garnered over 3.87 million plays and pioneered a creator incubator for permanent gaming content, setting new benchmarks for immersive brand integration and performance”.
As a nominee, Super League is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 16th, HI-CHEW fans can cast their votes at https://vote.webbyawards.com/PublicVoting#/2026/apps-software-immersive/immersive-content/best-brand-or-commerce-integration.
Winners will be announced on Tuesday, April 21, 2026, and honored in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Kim Kardashian’s “Nude Selfies Till I Die”; Prince’s “Everything You Think is True”; Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks”.
About Super League Enterprise:
Super League (Nasdaq: SLE) connects brands with the 3.5 billion-person global gaming population through advertising and branded content programs across gaming and digital media platforms. The Company generates revenue by delivering these programs through proprietary interactive formats, creator content, immersive experiences, data-driven insights, and strategic campaign services designed to improve marketing performance. By translating player behavior into actionable intelligence, Super League serves as a trusted partner helping brands reach and influence consumers who play video games. With a deep understanding of this highly engaged yet under-monetized audience, Super League is positioned to capture an increasing share of brand advertising spend as the market evolves.
About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.
About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media & PR; Apps & Software; Social; Games; Podcasts; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS).
Find The Webby Awards Online
Website: webbyawards.com
Instagram: @thewebbyawards
Linkedin: The Webby Awards
TikTok: @thewebbyawards
X: @TheWebbyAwards
YouTube: youtube.com/thewebbyawards
Facebook: Facebook.com/TheWebbyAwards
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.
Forward Looking Statements can be identified by words such as “anticipate,” “intend,” "plan," "goal," "seek," "believe," "project," "estimate," "expect," "strategy," "future," "likely," "may," "should," "will" and similar references to future periods. Forward-looking statements include all statements other than statements of historical fact, including, without limitation, all statements regarding the private placement, including expected proceeds, Super League’s ability to maintain compliance with the Listing Rules of the Nasdaq Capital Market, statements regarding expected operating results and financial performance (including the Company’s commitment to and ability to achieve Adjusted EBITDA-positive results in Q4), strategic transactions and partnerships, and capital structure, liquidity, and financing activities. These statements are based on current expectations, estimates, forecasts, and projections about the industry and markets in which the Company operates, management’s current beliefs, and certain assumptions made by the Company, all of which are subject to change.
Forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, and other factors that are difficult to predict, and that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Important factors include, but are not limited to: the Company’s ability to adequately utilize the funds received recent financings; the Company’s ability to execute on cost reduction initiatives and strategic transactions; customer demand and adoption trends; the timing, outcome, and enforceability of any patent applications; the ability to successfully integrate new technologies and partnerships; platform, regulatory, macroeconomic and market conditions; the Company’s ability to maintain compliance with Nasdaq Capital Market continued listing standards; access to, and the cost of, capital; and the other risks and uncertainties described in the section entitled “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal years ended December 31, 2024 and December 31, 2025, and other filings with the Securities and Exchange Commission. You are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date hereof. Except as required by law, the Company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances after the date of this release or to
reflect the occurrence of unanticipated events
Investor Relations Contact:
Kirsten Beduya
Quantum Media Group
team@quantum-corp.com
Media Contact:
I’m Sunshine Sachs Morgan & Lylis
webby@ssmandl.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fd4b8d10-439c-4d10-997d-fd026f0f26bc
FAQ**
How do the performance metrics from the ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor’ campaign reflect Super League Enterprise Inc. SLE's strategic positioning in the digital gaming advertising market?
What future partnerships does Super League Enterprise Inc. SLE envision to replicate the success of the ‘HI-CHEW x Fortnite’ campaign in driving brand engagement?
What steps is Super League Enterprise Inc. SLE taking to maintain compliance with Nasdaq Capital Market standards while expanding its brand integration initiatives?
How does Super League Enterprise Inc. SLE plan to leverage the Webby Awards nomination to enhance its market presence and investor confidence in the upcoming quarters?
**MWN-AI FAQ is based on asking OpenAI questions about Super League Enterprise Inc. (NASDAQ: SLE).
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