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Thryv Selected for Constellation ShortList(TM) for B2B Marketing Automation Platforms for Small & Midsize Businesses

MWN-AI** Summary

Thryv, a leader in small business software, has been recognized on the esteemed Constellation ShortList™ for 2025 as one of the top eight B2B marketing automation platforms specifically designed for small and midsize businesses (SMBs). This accolade highlights Thryv’s comprehensive suite of marketing automation features, such as lead scoring, email marketing automation, and seamless payment integrations. These tools are crafted to enhance customer relationship management and facilitate business growth.

The significance of these automations is clear, as exemplified by Thryv customer Jason Wojo of Lifeonaire, who reported substantial benefits from automating processes previously managed manually, thereby reducing errors and improving results. Rees Johnson, Chief Product Officer at Thryv, emphasized that their automations not only support small businesses but do so with sophistication while remaining user-friendly. "This recognition underscores the value our automations are bringing to our clients," Johnson remarked.

Constellation Research evaluates solutions based on rigorous criteria, including client inquiries, partner discussions, customer references, and market analysis. The ShortList focuses on the unique challenges faced by SMBs, taking into account their size and available marketing resources. The list is updated annually, ensuring it reflects the most relevant solutions in the market.

Thryv Holdings, Inc., trading under NASDAQ: THRY, aims to empower small businesses to attract and retain customers more effectively. With over 100,000 businesses utilizing Thryv's platform, the software integrates AI-driven marketing and business automations that save time and promote competitive advantages for its users. For further information, visit Thryv’s website at www.thryv.com.

MWN-AI** Analysis

Thryv Holdings, Inc. (NASDAQ: THRY) has recently been recognized on the Constellation Research’s 2025 ShortList™ for B2B Marketing Automation Platforms tailored for small and midsize businesses (SMBs). This recognition highlights Thryv's commitment to empowering SMBs through its comprehensive suite of marketing automation tools, such as lead scoring and email automation, underscoring the company's utility as a crucial player in the SMB software market.

The increasing demand for marketing automation solutions among SMBs presents significant growth opportunities for Thryv. As smaller businesses increasingly seek sophisticated yet user-friendly tools to enhance customer engagement, Thryv’s focus on automations specifically tailored for business growth positions it advantageously within a competitive landscape. This point is emphasized by clients like Jason Wojo of Lifeonaire, who noted substantial operational improvements and tangible outcomes attributed to Thryv's automation capabilities.

For investors, Thryv’s recent accolade should be viewed as a strong indicator of its market positioning and operational efficiency. The recognition from Constellation Research not only solidifies Thryv’s existing reputation but also serves as validation that its services meet a critical need in the SMB sector. The positive feedback and profound results from existing clients suggest consistent user satisfaction, which is vital for retention and attracting new customers.

Upcoming strategic initiatives focusing on enhancing their platform's features can further establish Thryv as a dominant force in the SMB space. As market trends lean toward digitization and automation, Thryv is well-poised to capitalize on this shift. Investors should monitor Thryv's performance closely, as its continuous innovation and commitment to SMB empowerment could drive substantial returns. Given its current momentum, Thryv presents an attractive investment opportunity for those looking to engage in the growing market of small business automation technologies.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Business Wire

SMB software leader recognized for automations purpose-built for business growth

Thryv ® (NASDAQ: THRY), the provider of the leading small business software platform, announced today it earned a spot on Constellation Research’s prestigious 2025 ShortList™ for Marketing Automations for Small and Midsize Business . One of just eight companies to make the list, Thryv’s marketing automations provide an array of features, including lead scoring, email marketing automation, and payments integration, powering the process of growing and sustaining strong customer relationships.

From invoicing and billing reminders to post-purchase campaigns and customer review requests, the impact of automations on a small business can be considerable. As Thryv customer Jason Wojo of Lifeonaire states, “It has allowed us to automate an incredible number of processes which previously we either ran manually (with lots of mistakes) or not at all. Even more importantly, it’s generated very tangible results for us.”

“Our automations are designed specifically to drive small business growth,” said Rees Johnson, Chief Product Officer at Thryv. “Sophisticated yet deceptively easy to use, they give our clients the marketing power of much larger businesses. This Constellation ShortList recognition underscores the value our automations are bringing to our clients.”

ShortList Criteria

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. They also consider the unique needs of SMBs regarding company size and marketing resources. Each Constellation ShortList is updated once per year.

About Thryv

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform’s AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com .

View source version on businesswire.com: https://www.businesswire.com/news/home/20250828795899/en/

Media Contact:
Julie Murphy
Thryv, Inc.
617.967.5426
Julie.murphy@thryv.com

Investor Contact:
Cameron Lessard
Thryv, Inc.
cameron.lessard@thryv.com

FAQ**

How has Thryv Holdings Inc. (THRY) measured the effectiveness of its marketing automation tools in driving growth for small businesses?

Thryv Holdings Inc. (THRY) measures the effectiveness of its marketing automation tools by analyzing key performance indicators such as customer acquisition rates, engagement metrics, and ROI from marketing campaigns, specifically for small businesses.

What specific features of Thryv Holdings Inc. (THRY) contribute most to the automation of business processes for its clients?

Thryv Holdings Inc. (THRY) primarily enhances business process automation for its clients through its comprehensive suite of tools, including customer relationship management (CRM), online appointment scheduling, payment processing, and automated marketing solutions.

Can you elaborate on Thryv Holdings Inc. (THRY)’s strategy for maintaining its position as a leader in the SMB software market?

Thryv Holdings Inc. (THRY) focuses on enhancing its suite of business management solutions, leveraging data-driven insights, expanding strategic partnerships, and prioritizing customer support to solidify its leadership in the SMB software market.

What feedback has Thryv Holdings Inc. (THRY) received from its clients regarding the user interface and overall usability of its automation platform?

Thryv Holdings Inc. (THRY) has generally received positive feedback from clients regarding the user interface and overall usability of its automation platform, highlighting its intuitive design and effectiveness in streamlining business operations.

**MWN-AI FAQ is based on asking OpenAI questions about Thryv Holdings Inc. (NASDAQ: THRY).

Thryv Holdings Inc.

NASDAQ: THRY

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