Shock Top Launches High Voltage, Its First-Ever High-ABV Beer
MWN-AI** Summary
Shock Top, a renowned craft beer brand under Tilray Beverages, has introduced its first high-ABV offering, the double wheat beer named High Voltage. Announced on March 31, 2026, this innovative brew features an invigorating flavor profile that prominently showcases juicy orange notes, enhanced by citrus zest and a solid wheat base. With an ABV of 9.6%, High Voltage is designed to deliver a burst of flavor that captivates the palate, thanks to its crafting with real orange peel and puree.
High Voltage promises an explosion of bright orange, accompanied by hints of orange candy and zesty peel, riding on a smooth wheat finish. It is packaged in 19.2 oz cans, expected to retail at $2.99, and is positioned to energize social gatherings and spontaneous events. Jacob Neilson, Senior Brand Manager at Shock Top, emphasized the goal behind High Voltage: to create a beer that resonates with a lively, fun-seeking audience.
The release comes at an opportune time, as the craft beer category experiences growth in high-ABV singles, particularly in larger can formats, a trend that dominated consumer spending in 2025. High Voltage will debut in Southern California before rolling out nationwide, available in various retail formats by May.
Founded in 2006, Shock Top is known for its bold and adventurous flavors, building upon its signature Belgian White Ale and expanding into exciting new varieties like Mango Wheat and Blueberry Wheat. With this new high-ABV entry, Shock Top aims to meet the evolving preferences of its consumers in the dynamic craft beer landscape. For more information, fans can explore the brand's offerings on social media and the Shock Top website.
MWN-AI** Analysis
The launch of Shock Top’s High Voltage, a high-ABV double wheat beer at 9.6% ABV, could serve as a strategic pivot point for both the brand and parent company Tilray Beverages. Set against the backdrop of evolving consumer tastes that favor higher alcohol beverages within the craft beer sector, this introduction may position Shock Top to harness significant market momentum.
The decision to release High Voltage, particularly in the popular 19.2 oz single can format, aligns with current purchasing trends observed in the craft beer market where high-ABV singles are gaining traction. As consumers increasingly seek flavorful, bold offerings, Shock Top’s focus on vibrant citrus profiles, featuring real orange peel and puree, aligns with preferences for unique and enjoyable drinking experiences.
Market analysts should observe the initial launch strategy in Southern California, a vital testbed for consumer reception before a broader rollout. If successful, the product could trigger incremental increases in revenue not just for the Shock Top brand, but also enhance Tilray’s overall portfolio, giving them a competitive edge in the burgeoning high-ABV segment.
Investors should closely monitor sales trends post-launch, looking for indicators of sustained consumer interest and brand loyalty. The strategic emphasis on “energy” and “fun” could resonate well with younger demographics seeking novel products that fit within social experiences.
In summary, with High Voltage, Shock Top may not only capture a larger slice of the craft beer market but also affirm Tilray’s status as a frontrunner in innovative beverage offerings. Stakeholders would benefit from observing how execution aligns with consumer feedback and sales performance in the coming months to gauge the long-term viability and growth prospects of this new product.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PORTLAND, Ore., March 31, 2026 (GLOBE NEWSWIRE) -- Shock Top, a craft beer icon and brand by Tilray Beverages, known for its bold flavors and unfiltered wheat ales, today announced its first-ever high-ABV double wheat beer, an electric new twist on what a wheat can be. High Voltage delivers a shockwave of juicy orange flavor amped by bright citrus zest and a bold wheat backbone.
Prepare to be jolted by Shock Top High Voltage – an electrifying new take on wheat beer that cranks citrus to the max. This high?powered double wheat explodes with bright orange flavor, brewed with real orange peel and orange puree for a shockwave of amped up citrus. Bright notes of orange candy, zesty peel, and a citrus pop hit first, riding atop a smooth wheat body and finish that keeps the experience bold and unapologetically zesty.
At 9.6% ABV and offered in 19.2 oz cans, each sip is a flavor overload that amps up your taste buds and leaves a lingering buzz of citrus and warmth, rolling out in stores nationwide starting at $2.99.
“We didn’t set out to make just another beer - we set out to make a beer that feels as fun and full of energy as the people who drink it,” said Jacob Neilson, Senior Brand Manager at Shock Top. “High Voltage is our response to the fans - designed to show up wherever the energy is high and the night is just getting started, for a community that is spontaneous, social and always chasing what’s next.”
High-ABV singles continue to drive growth for the craft category, with 19.2 oz singles leading consumer spending and purchasing trends in 2025. High Voltage reflects Shock Top’s understanding of what fans want to drink, when and where – and consistently delivering exactly what they’re asking for.
High Voltage will debut with a major launch in Southern California before expanding nationwide to both large-format and convenience stores beginning in May. To learn more about High Voltage, please visit: https://www.shocktop.com/beer/high-voltage
About Shock Top
Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into the Shock Top experience on social @shocktop on Facebook, Instagram, and X.
About Tilray Beverages
Tilray Beverages, a division of Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading beverage platform with a diverse portfolio of award-winning craft beers, spirits, non-alcoholic beverages and functional drinks. Its portfolio includes 10 Barrel Brewing, Alpine Beer, Atwater Brewery, Blue Point Brewing Company, Breckenridge Brewery, Breckenridge Distillery, BrewDog, Casa Breck, Green Flash Brewing Company, Hi*Ball Energy, Hop Valley Brewing Co., Liquid Love, Mock One, Montauk Brewing Company, Mountain Shot, Popsicle Hard, Redhook Brewery, Revolver Brewing, Shock Top, Square Mile Cider, SweetWater Brewery, Terrapin Beer and Widmer Brothers. Leveraging state-of-the-art production facilities and a robust distribution network, Tilray Beverages is focused on expanding premium and mainstream beverage offerings across the United States and international markets.
For more information on Tilray Brands visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information, please contact
Media: news@tilray.com
Investors: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/88f557db-11ba-4c87-9b0e-144229f1528e
FAQ**
How does the launch of Shock Top's High Voltage double wheat beer align with Tilray Brands Inc. TLRY's overall growth strategy in the craft beer market, particularly given the rise in popularity of high-ABV options?
What specific consumer trends or insights influenced Tilray Brands Inc. TLRY's decision to introduce a high-ABV beer like High Voltage, and how might this impact its competitive positioning in the craft beer segment?
Given the expected nationwide rollout of High Voltage, what marketing strategies does Tilray Brands Inc. TLRY plan to implement to ensure strong brand engagement and consumer awareness?
How does Tilray Brands Inc. TLRY intend to measure the success of High Voltage within its portfolio, particularly in relation to sales targets and market reception among craft beer enthusiasts?
**MWN-AI FAQ is based on asking OpenAI questions about Tilray Brands Inc. (NASDAQ: TLRY).
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