Buying Ubisoft Taught Me a Costly Lesson
Source: Motley Fool
2026-03-01 13:22:00 ET
Ubisoft (OTC: UBSFY) is a France-based video game publisher known for franchises including Assassin's Creed , Rainbow Six , and Far Cry . The company was once one of the most powerful players in the gaming industry, but it's suffered an incredible fall from grace.
I purchased shares of the company in 2022 amid the backdrop of an intensifying market for video game acquisitions. Early in January of that year, Take-Two announced that it would be acquiring mobile games publisher Zynga at a substantial premium. Soon after, Microsoft announced that it was buying Activision Blizzard -- once again at a substantial premium.
Image source: Getty Images.
Ubisoft Entmt Unsp/Adr
NASDAQ: UBSFY
UBSFY Trading
-1.61% G/L:
$0.8943 Last:
10,462 Volume:
$0.9401 Open:
