Protein Pop Launches Protein Pop Plus at Costco Nationwide
MWN-AI** Summary
Rise Wellness has launched its latest innovation, Protein Pop Plus, at all 607 Costco locations across the United States, marking a significant step forward in the brand's mission to provide functional nutrition. Protein Pop Plus is a carbonated, clear protein beverage that delivers an impressive 30 grams of protein per 12-ounce can, utilizing a combination of whey protein isolate and bovine collagen. This development offers consumers an exciting alternative to traditional protein shakes, delivering high protein content in a refreshing, soda-like format.
Available in three flavors—Citrus, Mango Peach, and Orange Cream—Protein Pop Plus is designed to appeal to health-conscious consumers looking for convenient, on-the-go nutrition without added sugars or artificial sweeteners. The beverage is also gluten-free and caffeine-free, broadening its accessibility to various lifestyles. Darin Perry, CEO of Rise Wellness, emphasized that this drink represents a new evolution for the brand, as it stands out for its clear format and lack of artificial additives.
The brand originally made waves at the Natural Products Expo West last year, where the original Protein Pop line debuted, followed by a successful launch in Target stores. The nationwide introduction of Protein Pop Plus at Costco indicates a robust growth trajectory for the brand, aiming to further establish itself in the competitive functional beverage market.
As part of its ongoing commitment to innovation and customer satisfaction, Rise Wellness will showcase both Protein Pop and Protein Pop Plus at the upcoming Natural Products Expo West 2026. This focus on quality and modern nutritional needs aligns well with the increasing consumer demand for healthier beverage options, positioning Protein Pop as a significant player in the industry.
MWN-AI** Analysis
The launch of Protein Pop Plus by Rise Wellness in all 607 Costco locations marks a significant milestone in the competitive functional beverage market. This carbonated, clear protein drink, boasting 30 grams of protein per can without added sugars or artificial sweeteners, addresses an emerging consumer trend toward healthier, low-calorie drink options that still deliver on taste and nutrition.
From an investment perspective, this development is noteworthy for several reasons. Firstly, the partnership with Costco, a retail giant, provides an unparalleled distribution platform that can enhance brand visibility and sales. The strategic placement in a top-tier retailer will likely drive volumes and could solidify Protein Pop's standing as a key player in the rapidly growing protein drinks segment.
The drink’s formulation appeals to a wide demographic, including fitness enthusiasts and health-conscious consumers seeking portable nutrition solutions. Its zero sugar and gluten-free profile respond to increasing consumer demand for clean-label products. Furthermore, the positive reception from the Natural Products Expo West could indicate robust future demand, offering potential for continued growth as the brand expands its flavor offerings later this year.
Investors should monitor metrics such as market penetration rates and sales growth in the coming quarters. Additionally, keeping an eye on customer feedback and return visits to Costco will be crucial for assessing product acceptance. As health trends continue to evolve, the clear protein beverage category remains relatively untapped. If Protein Pop Plus successfully differentiates itself from conventional protein shakes, it may capture a significant market share in a space with substantial room for innovation.
Therefore, investing in Rise Wellness appears promising, especially as it expands its product line and market reach.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
The brand expands its Protein Pop line with a carbonated, clear protein beverage delivering 30 grams of protein per can
SALT LAKE CITY, Feb. 25, 2026 /PRNewswire/ -- Rise Wellness announced the expansion of its Protein Pop offering with the launch of Protein Pop Plus, a new carbonated, ready?to?drink clear protein beverage now available at all 607 Costco locations across the United States. Protein Pop Plus builds on the success of the brand's original Protein Pop line, offering consumers a bold new way to enjoy high?protein nutrition in a refreshing, carbonated format.
Protein Pop Plus delivers 30 grams of protein in a 12?ounce can, combining a blend of whey protein isolate plus bovine collagen into a clear, lightly carbonated beverage designed to drink more like a soda than a traditional protein shake. With zero sugar, no artificial sweeteners, and no caffeine, Protein Pop Plus is positioned as a satisfying alternative for consumers seeking functional nutrition without heaviness or compromise.
"Protein Pop Plus represents the next evolution of our Protein Pop brand," said Darin Perry, CEO of Rise Wellness. "It's the only clear protein drink in the market with 30 grams of protein, collagen and no artificial sweeteners. It's a great option for consumers looking for protein options throughout the day, not just post?workout morning routines."
From Expo West to Nationwide Retail Expansion
Protein Pop made its debut at Natural Products Expo West last year, where the brand debuted its original clear protein beverage to the natural and specialty retail community. Following strong interest and momentum from Expo West, Protein Pop with 22 grams of whey protein isolate launched nationwide in all Target stores in September, positioning the brand as a fast?growing player in the functional beverage space.
The launch of Protein Pop Plus at Costco marks the next chapter in the brand's growth, expanding distribution to one of the country's most influential retailers while introducing a higher protein content in a carbonated format that further differentiates the Protein Pop lineup.
Unlike traditional creamy protein shakes, Protein Pop Plus offers a carbonated experience that sets it apart in the functional beverage category. The beverage is sweetened with a premium stevia leaf extract blend, contains no artificial sweeteners, and is gluten free, making it accessible to a wide range of lifestyles. As a clear protein drink, Protein Pop Plus can be enjoyed out of the can or over ice.
Protein Pop Plus is available in a 15-pack with three flavors – Citrus, Mango Peach, and Orange Cream, with more flavors to come later this fall. Each flavor is formulated to deliver a clean taste and a highly satiating experience in a convenient, ready?to?drink can.
Natural Products Expo West 2026
Protein Pop will return to Natural Products Expo West 2026, taking place March 3–6, 2026, at the Anaheim Convention Center in Anaheim, California. Attendees are invited to visit the Protein Pop booth (BOOTH N1602) to sample both Protein Pop and the newly launched Protein Pop Plus.
About Protein Pop
Protein Pop is one of two brands owned by Rise Wellness, a wholly owned subsidiary of USANA Health Sciences, Inc. Protein Pop is a clear, ready?to?drink protein beverage brand delivering high?quality protein in a light, refreshing format. Designed as an alternative to traditional creamy protein shakes, Protein Pop offers a clean, modern approach to functional beverages that fit seamlessly into everyday routines. For more information, visit www.proteinpop.com.
About USANA Health Sciences, Inc.
Founded in 1992, USANA Health Sciences, Inc. (NYSE: USNA) develops and manufactures premium nutritional supplements, functional foods, and personal care products for its Brand Partners and Preferred Customers across 25 global markets. Driven by its commitment to health and wellness, USANA empowers people around the world to live healthier, more vibrant lives.
Along with its core business, USANA owns a 78.8% controlling ownership stake in Hiya Health Products, a children's health and wellness company. USANA owns 100% interest in Rise Wellness, makers of Rise Bars, Protein Pop and Protein Pop Plus clear protein drinks. Hiya and Rise Wellness offer a variety of clean?label health products.
More information on USANA can be found at www.usana.com. More information on Hiya is available at www.hiyahealth.com.
Investor & Media Contacts
Media Contact:
Sam Hallman
(801) 707-9941
[email protected]
Investor Contact:
Andrew Masuda
Investor Relations
(801) 954-7201
[email protected]
SOURCE USANA
FAQ**
How does the launch of Protein Pop Plus at Costco reflect USANA Health Sciences Inc. USNA's strategy to penetrate the functional beverage market and compete with existing products?
What are the expected financial impacts on USANA Health Sciences Inc. USNA following the nationwide launch of Protein Pop Plus, given the broader consumer shift towards high-protein, low-sugar beverages?
How does Protein Pop Plus differentiate itself from other protein beverages in the market, and what role does USANA Health Sciences Inc. USNA see this product playing in their overall brand portfolio?
What marketing strategies will USANA Health Sciences Inc. USNA employ to promote Protein Pop Plus to consumers, particularly in nationwide retailers like Costco?
**MWN-AI FAQ is based on asking OpenAI questions about USANA Health Sciences Inc. (NYSE: USNA).
NASDAQ: USNA
USNA Trading
3.02% G/L:
$21.655 Last:
54,988 Volume:
$21.75 Open:
